Trying to learn everything about the PM world, advice? ((Market Research Targeting))

Hi there!

I̶'̶m̶ ̶f̶r̶e̶s̶h̶ ̶t̶o̶ ̶t̶h̶e̶ ̶P̶M̶ ̶w̶o̶r̶l̶d̶,̶ ̶I̶'̶v̶e̶ ̶b̶e̶e̶n̶ ̶w̶o̶r̶k̶i̶n̶g̶ ̶a̶s̶ ̶a̶ ̶t̶r̶a̶i̶n̶i̶n̶g̶ ̶P̶M̶ ̶s̶i̶n̶c̶e̶ ̶M̶a̶r̶c̶h̶ ̶o̶f̶ ̶t̶h̶i̶s̶ ̶y̶e̶a̶r̶.̶ ̶ ̶I̶'̶m̶ ̶a̶p̶p̶r̶e̶c̶i̶a̶t̶i̶n̶g̶ ̶e̶v̶e̶r̶y̶t̶h̶i̶n̶g̶ ̶t̶h̶a̶t̶ ̶I̶'̶m̶ ̶l̶e̶a̶r̶n̶i̶n̶g̶ ̶w̶i̶t̶h̶i̶n̶ ̶t̶h̶e̶ ̶c̶o̶m̶p̶a̶n̶y̶,̶ ̶b̶u̶t̶ ̶I̶ ̶w̶a̶n̶t̶ ̶t̶o̶ ̶l̶e̶a̶r̶n̶ ̶m̶o̶r̶e̶ ̶i̶n̶ ̶a̶ ̶q̶u̶i̶c̶k̶e̶r̶ ̶f̶a̶s̶h̶i̶o̶n̶.̶

Can you please give me whatever books, articles, 'cheat sheets' or resources that have helped you? I like to be at the top of my game, and I feel like I'm not as knowledgeable as i'd be comfortable with. Anything at all would be a huge help to me!

EDIT:

Updating the call for request-

I need additional learning/help in market research targeting. Setting up a funnel system using the correct questions formatted in a way to deliver the best traffic fitting the specific needs of whatever link I have to send to at that moment. This could just be a matter of finding the right buyer, or pushing them through a study and everything in between.



Thank you so much for your time and effort. Can't wait to get to know you guys