How i can make a brand popular without money? share your ideas

by fxstay
35 replies
i want to start a brand new website about Cars , my main question is How i can make a brand popular with out spending too much money ?

please share your ideas here
#brand #ideas #make #money #popular #share
  • Profile picture of the author dustinthigpen
    Your question is kinda broad...

    If you want to start building a brand, you'll need plenty of traffic. One free way is to start finding some car forums and helping people there.

    Answer some questions and deliver value. Put a link to your website in your signature (with some appealing copy) and you'll get some traffic like that. This method is slow and steady and you need to be consistent to see real results.

    If you want to put some money into it, try Facebook advertising. You will be able to target your perfect demographic by age range, gender, and "Likes" (aka interest). You can link your ad directly to your website or to a fanpage.

    I always recommend that people who are just starting out with Facebook focus on getting "Likes" to a fanpage before directly linking out to a website from an ad. Facebook seems to be more likely to approve ads for "Likes" in the beginning (vs directly linking to website). Also, your fanpage is a good way to help build your brand.

    Getting cheap "likes" and clicks with Facebook is all about testing-

    Keep it simple. Run 2 ads with the same text, but different pictures. Keep the one that performs best and then run that one against another ad with a different picture(still same text). Keep the winner, repeat.

    The same applies to the ad text. When you find a picture that performs well, keep it, and start making small changes in the text. Run 2 ads together with the same picture, but different text. Keep the winner, test it against another ad with different text, repeat.

    I actually love testing ads like this because it's exciting seeing the results. You just need to be careful, because if you let the poor performing ads run for too long, you're Ad spend budget is going to get expensive.

    Test different pictures, test different wording. Get in the mind of your customer, that's how you write compelling ad copy.

    Hope that helps.
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    • Profile picture of the author fxstay
      Originally Posted by dustinthigpen View Post


      If you want to put some money into it, try Facebook advertising. You will be able to target your perfect demographic by age range, gender, and "Likes" (aka interest). You can link your ad directly to your website or to a fanpage.
      i told i dot want invest money in advertising , i want to spend my money on creating content but want to become popular fast ...i want to spend $2000 on creating content but i dont know how to do it to that article become viral
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      • Profile picture of the author Regional Warrior
        Originally Posted by fxstay View Post

        i told i dot want invest money in advertising , i want to spend my money on creating content but want to become popular fast ...i want to spend $2000 on creating content but i dont know how to do it to that article become viral
        You asked for answers but when they come you complain best you go to the owners of the software and complain to them
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  • Profile picture of the author Adam Yunker
    Hey Fxstay,

    1 key thing to remember about brand is- Brand is a feeling when people see or hear about you. You need to create an environment that people understand you are not just any Cars website, but maybe a sports car website.. and your brand is speed and power, or maybe you are a luxury car website and you focus on the brand new technology in the latest luxury cars.

    Understand what you focus on and build your site around that and keep it up-to-date with new information that your visitors love!

    A brand is just a feeling, like when I think about your car website I should be like it's the absolute #1 best sports car website out there and when I go about your website I should feel speed and power coming off of every click.

    As far as how to do that for free? Just build your website around that and just learn how to generate free traffic. And when they come they'll feel the speed & power and when they are on long enough send them a quick popup asking if they want to be apart of your newsletter where you'll talk about cars with them everyday or every other day.

    The main part of your brand will be to build that newsletter and know what cars you stand for and don't hop off that track.


    Hope that helps

    Adam
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  • Profile picture of the author Content Dr
    you can do SEO , and take Help from Google trends for popular searches
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  • Profile picture of the author eliach807
    There are many ways to make familiar your brand to the general people.You can use any way. Even you can use the multiple way if you want. In this view, you can use relevant Forum posting, Article Submission, Relevant blog commenting or, some other ways. If you know how to do this work, you will be able to do this work by yourself. In this case you do not need to spend a single amount of money. On the flip side, id you do not know how to do these work or, if you do not have enough time to do these work, you can hire a freelancer to do these work for you. I hope you will be success in this way. best of luck. Thanks a lot.
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  • Profile picture of the author Mahendra58
    Just be active on social media sites and share your website posts with some attractive images. It is easy way to make your brand popular.
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  • Profile picture of the author FromCook2King
    social media
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  • Profile picture of the author Randall Magwood
    It's not worth it. You have to make a decision. Do you want money NOW.... or do you want to wait 5-10 years for you site to develop, and then finally be known in the "cars" internet circles?

    I suggest you go for the money....now.
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  • Profile picture of the author Platt
    You're brand won't get popular like that. You compete against others that are willing to spend money for advertising. So I'd ask myself the question, do I want to spend my time in "free advertising" (what actually also costs time since you invest your own time in it) or do I re-arrange my budget in order to get some brand knowledge on the long term. But of course there are some ways to generate traffic without paying for it (such as social media, forums etc).
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  • Profile picture of the author Synnuh
    Forget the naysayers. CarThrottle started off with minimal budget.

    Brand that mofo. Scale it and sell it off for buku later.

    Search for "big brand" by a dude named CCarter -- it's not on this forum.

    Let me google that for you

    Edit: found it for you, refreshed: http://www.buildersociety.com/thread...refresher.383/
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    • Profile picture of the author Steve B
      It's very simple really. But I know you're not going to like this suggestion.

      Here it is . . . build the most incredible, fantastically valuable, over-the-top web site in the car market that addresses exactly the questions and solutions that market participants are asking for!

      By doing that, people in your market will begin talking about your site, other web sites in the marketplace will want to link to your site, your traffic and brand will build through word of mouth, and it will be easy for you to charge others to advertise from your site.

      If you are not going to spend money to build your brand you are going to need to do something to get your name circulated in the marketplace. If you want others to spread the word about what you offer, you have to make a bold impression somehow.

      I'm suggesting you do that by meeting the demand in the marketplace with an incredibly valuable web site that is like no other in the car market.

      I told you that you weren't going like my suggestion.

      Steve
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      • Profile picture of the author fxstay
        Originally Posted by Steve B View Post

        Here it is . . . build the most incredible, fantastically valuable, over-the-top web site in the car market that addresses exactly the questions and solutions that market participants are asking for!
        good suggestion but how can i do it ? should i contact a web design company ? if yes who has the ability to do it ?
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      • Profile picture of the author discrat
        Originally Posted by Steve B View Post

        It's very simple really. But I know you're not going to like this suggestion.

        Here it is . . . build the most incredible, fantastically valuable, over-the-top web site in the car market that addresses exactly the questions and solutions that market participants are asking for!
        Steve,
        You intentions are altruistic and noble but this type of mentality is for the most part not enthusiastically embraced by Warrior members here.

        They want something that is EASY and this just does not fall into that category.

        Unfortunately, it falls on deaf ears
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  • Profile picture of the author Synnuh
    Read post #12. Then re-read the link I gave you. Read it again, then start implementing or outsourcing it.
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  • Profile picture of the author writeaway
    Social media is your CHEAP ANSWER

    Step 1: Find the social media accounts of INFLUENTIAL PEOPLE in the automotive blog space

    Step 2: Build credibility with them by sharing content or calling them out/engaging them (don't say 'good post' or other worthless cr@p... that doesn't build credibility!)

    Step 3: Ask them if you can participate in a round up or interview

    Step 4: Get their blogger followers to post interviews with you

    Step 5: Get the influential people to co-write blog posts with you

    THE SECRET? Becoming an EXPERT and an AUTHORITY by hanging out with pre-existing influence leaders.

    This technique works in almost ALL NICHES.
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  • Profile picture of the author superowid
    Originally Posted by fxstay View Post

    i told i dot want invest money in advertising , i want to spend my money on creating content but want to become popular fast ...i want to spend $2000 on creating content but i dont know how to do it to that article become viral
    Man... come on!
    Here's the easy way to promote new brand of your car website:
    1. You need... girls.
    2. Girls + cars video.
    3. More girls + cars video.
    4. Youtube channel for cool cars + the girls.
    5. Do spread your YT channel & videos with social media and forums.
    6. Spread it as well offline... using name card, leaflet, brochure, whatever in your mind.
    7. Make video contest about the most wanted car and must include cool girls with it.

    Bottom line: You need hot car with hot girl video!
    $2,000 in my place will do produce about 40 videos. Enough for a year with weekly upload. And... man... I can meet 40 different hot girls each week, while give a test drive to 40 different cars most people want to buy.

    That's it!
    Hope that helps. And if not... don't shout at me!
    Have a great day!

    -
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    • Profile picture of the author fxstay
      Originally Posted by superowid View Post

      Bottom line: You need hot car with hot girl video!
      $2,000 in my place will do produce about 40 videos. Enough for a year with weekly upload. And... man... I can meet 40 different hot girls each week, while give a test drive to 40 different cars most people want to buy.
      are you serious ?!! ..can i make 40 video with hot girls and hot cars with $2000 ?
      i think each video will cost much more
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      • Profile picture of the author fancytop
        Originally Posted by fxstay View Post

        are you serious ?!! ..can i make 40 video with hot girls and hot cars with $2000 ?
        i think each video will cost much more
        I can help you with your site and videos. Please P.M.
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  • Profile picture of the author gary2beach
    From what I read, you do not have a webiste as yet and want to spend up to $2,000 to put one together with great content and make it plave where folks will return.

    You either must sell something or have lots of advertising dollars coming in, yet you need a site 1st.

    You want a video or something to go viral.

    Quick response:

    You need to sell stuff 1st, don't worry about the site being perfect.

    Lots of big businesses spend many thousands, hundreds of thousands of dollars trying to get something to go viral and many more home users are trying to do the same with less than 1% succeeding.

    It's great to dream, it is better to get to it and work your ass off for a few years.

    Determination and perserverance is the way to success.
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  • Profile picture of the author Andre Slater
    If your thinking that you are going to pick a popular topic and slap a few articles on your site and its going to go viral and your going to have a vault full of money, then your probably setting yourself up for some frustrations because you won't feel your getting fast enough view...

    You will probably quit.

    You can't make anything go viral...

    People are the ones that make things go viral, you can't predict things going viral...

    Things go viral because people are getting value from that content and they are sharing it like crazy which makes it Viral...

    So that brings me to content...

    How much do you know about cars that you can share and help people?

    How much value are you giving people with your site?

    Are you solving peoples problems in that niche?

    What makes your site better than the rest?

    Do you know your market?

    I also see you say you don't want to spend on advertising.

    If your doing FREE advertising you are going to have to do alot of it and build momentum...

    1 pic or 1 video is not going to do it.
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  • Profile picture of the author Bryan Zazz
    Originally Posted by fxstay View Post

    i want to start a brand new website about Cars , my main question is How i can make a brand popular with out spending too much money ?
    Many newbies make the mistake of making something without first verifying that there is a real "need in the market" for it - and not any type of need, but a need that people are willing to spend their money to make a specific pain go away. Make sure you have this covered before investing any of your money and time in it.

    Second rule: ignore the naysayers ... although they could be right.

    Finally, putting up a website is pretty easy, you can get it going for free - either use existing free services, or write a little code + THE Content yourself.
    MARKETING your site is the actual hard part! Carving for your site a unique niche in the overcrowded market is doable, provided you have a unique positioning and a starving consumer, so this is where most of your $$$ should probably go: smart marketing.

    But as someone said in a previous post: you can't have nothing for nothing. If you don't have money to spend to accelerate your marketing (and be willing to waste some of it in mistakes until you find your exact niche+positioning+offering+etc), then you will have to spend your time ... and we're talking more like months or years, not days or weeks.
    That's the price for "free" marketing (social, etc): your time! (so free mktg is not "really" free)
    Good luck!!
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    • Profile picture of the author fxstay
      Originally Posted by Bryan Zazz View Post


      Finally, putting up a website is pretty easy, you can get it going for free - either use existing free services, or write a little code + THE Content yourself.
      MARKETING your site is the actual hard part! Carving for your site a unique niche in the overcrowded market is doable, provided you have a unique positioning and a starving consumer, so this is where most of your $$$ should probably go: smart marketing.

      But as someone said in a previous post: you can't have nothing for nothing. If you don't have money to spend to accelerate your marketing (and be willing to waste some of it in mistakes until you find your exact niche+positioning+offering+etc), then you will have to spend your time ... and we're talking more like months or years, not days or weeks.
      That's the price for "free" marketing (social, etc): your time! (so free mktg is not "really" free)
      Good luck!!
      thank you for advice but how can i do smart marketing with limited budget of $2000 for start ?
      also my goal is to be one of popular car brand website in next 10 years not 1 or 2 years...i will reinvest all of profits i earn from the website to promote the site
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  • Profile picture of the author Gambino
    Lol, I have a similar question.. how can I compete with Marriott without building any hotels?

    That's how ridiculous this is. Save your $2,000 if your plan is to compete with companies in a huge market, that have multi-million dollar advertising budgets and come back when you go on a more realistic quest.
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    • Profile picture of the author feresmarot
      Make a several videos on Youtube, create something that anyone want to talk about. Try to begin with a contest or Freaky Stuff. Be sure that is something that people want to share.

      If you want some inspiration: Top Gear
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  • Profile picture of the author russkampmann
    "It takes years to become an overnight success" - paraphrase of an Eddie Cantor quote

    Great suggestions from many on this thread, but probably the only way to accelerate the process is by advertising once you have the site set up. My simplified suggestion would be to reduce the cost of the potential website (build it yourself ala Bryan Z or having it built less expensively, possible by someone on WF).

    By reallocating your funds, you would be able to both build a site and advertise it as well.
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  • Profile picture of the author Gabbarsingh
    If you dont want to spend money its a long and hard road in todays competitive market.

    Buckle in start writing good content and be prepared to spend a lot of time prĂ²moting that good content .. 1 page at atime as you make it

    Make atleast 5 pages to start with if not just consider making a forum instead. Good luck!
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  • Profile picture of the author Marc Rodill
    Frankly, this is a silly question. That's like the question, "How can I build a business without spending money?" If you want to grow and scale, it's unreasonable to build an empire on a shoestring.

    On this subject, I highly recommend Dan Kennedy's book No B.S. Guide To Building Your Brand With Direct-Response. It's a great book.

    The gist of it is...

    Build your brand via selling. Sell first. Get customers. Lots of them. That'll build your income which is more important, and you can worry about the brand as you go along. No money coming in, no brand.

    Invest your time is selling. Re-invest your profits in more selling.

    Marc
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  • Profile picture of the author jessegilbert
    Originally Posted by fxstay View Post

    i want to start a brand new website about Cars , my main question is How i can make a brand popular with out spending too much money ?

    please share your ideas here
    Post something controversial. I have an idea for a new machine that can take x-rays of cars and help you create your own with 3d printing, then market them.

    Maybe something like: Screw Mercedes, BMW etc...

    Here's how you could design and market the cars of the future that go faster, handle better and cost less money.

    If you want to contact me for collaboration use the pm button
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  • Profile picture of the author r10gordon90
    Here's an idea - There's the alot of buzz about electric cars, create a blog about electric cars(Tesla, Apple Cars). And yes Apple will soon start selling cars, so you can get on that train from now. Thats a niche you can consider.

    Regards.
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    • Profile picture of the author superowid
      Originally Posted by fxstay View Post

      are you serious ?!! ..can i make 40 video with hot girls and hot cars with $2000 ?
      i think each video will cost much more
      Yeaa....!! Why not! Also I mentioned in my post... that's possible at my place here.
      Only $20 to give a college girl... and $10 to rent a car... and $20 for the cameraman.
      The stars in the video will be only me (you in your case) and that girl... doing a drive test on that car.

      I can do that. But I won't do that for you, right?

      You don't need HQ video. You'll need simple video captured by smartphone or something like GoPro camera.

      -----------------------------------------------------------------------------------------------------------------

      And see...
      This following guy just post an answer for you to help you out. So, yes... it is applicable.

      Originally Posted by fancytop View Post

      I can help you with your site and videos. Please P.M.
      NOTE: I don't know this guy.

      Good luck.
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  • Profile picture of the author Brent Stangel
    Only $20 to give a college girl... and $10 to rent a car
    In the USA 10 times these amounts.
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    • Profile picture of the author superowid
      Originally Posted by Brent Stangel View Post

      In the USA 10 times these amounts.
      Get creative with fiverr's girls to bring it down the cost. Some guys already did that.
      It still works and worth for the money. Just do any video style that shows the car and the girl.

      As he said he would reinvest any revenue from his site... so, he can start it with few videos first.

      There's always a way out!
      Regards.
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      • Profile picture of the author The Niche Man
        Lots of good ideas to think about in this thread. But as mentioned before your question is extremley broad.

        "I want to start a brand new website about cars".

        Huh? You and a million other people. You're begging to get your head handed to you with a mission statement like that.

        One thing you better do before you try to (clearing throat) build a brand with little or no money is Be laser focused...
        • Be laser foucused on a specific target market with a problem or missing puzzle piece.
        • Be laser focused with a specific/unique benefit no one else has done or done as well.
        And
        • Have an engaging laser focused story (why you created this) to catch the imagination of your prospects and media outlets your prospects frequent.
        Get any one of those 3 wrong ... Game over!
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  • Profile picture of the author Kunle Olomofe
    Originally Posted by fxstay View Post

    i want to start a brand new website about Cars , my main question is How i can make a brand popular with out spending too much money ?

    please share your ideas here
    You can make your brand popular using traditional and digital PR marketing. The latter will work of course only if you have real value to share. The media is ALWAYS hungry for a great story and/or answers to challenges their audiences are having. If you're a bonafide expert in your field then this would be the most brain dead simple way you can brand your business as the go to business, and you can do it in a relatively short period of time.

    As I mentioned in another post on social media...

    PR marketing is huge these days and very effective. I've recently recorded up to 1,200% jump in traffic to one of my web sites strictly from PR marketing. Besides the traffic my brand is fast becoming a celebrity brand to my target audience which has led to some fabulous outcomes, little money has been made from all this so far but that's not really my aim as I'm more focused on visibility and brand recognition etc for now so I'm achieving my aims.

    So bottom line, definitely consider PR marketing especially on a tight or zero marketing budget. The great thing is there are a ton of ways to get free press and media features you just have to really WANT it and be prepared to invest the time it takes to see a yield from using free PR marketing. It's possibly NOT for everyone but if what you're after is a noticeable and respected brand, then this is my best advice for how to get that result.
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