Free Money Given Away On The Streets... Yet Nobody Takes It

by Stanley Tang 21 replies
I just came across an interesting youtube video today.

It was a comedy video, where they were making a parody of those people who give away flyers out on the streets. Except in their case, they were giving away free money. However, the interesting thing here was that NOBODY took the money (it could have just been smart editing - but still, a lot of people did not take the money).

The fact that they're giving away free money on the streets (even though they did not have a catch), people will begin to question and perceive the money as being fake, since this is an odd thing to do.

This could be an interesting marketing lesson because it goes to show that just because it's free doesn't mean they'll take it.

If you want to see the video, it's over at my blog (I also go into more details talking about this):

Just Because It’s “FREE” Doesn’t Mean They’ll Take It

What do you think?

~Stanley
#main internet marketing discussion forum #free #money #streets #takes
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  • Profile picture of the author Bishop81
    Like the new Burger King commercial where the cops are chasing after "The King" for reverse pickpocketing (putting money in people's pockets).
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    • Profile picture of the author Steven Wagenheim
      Well, if that IS an edited video, it's remarkable editing because I can't tell.

      If I were handed a $50 bill, I'd take it, bring it to my bank and ask them to
      verify that it was real. If it was fake, nothing lost but a little of my time. If
      it's real though, I'm $50 richer.

      I honestly don't get people.

      But then again, this could have all been staged so who knows.
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      • Profile picture of the author Stanley Tang
        Originally Posted by Steven Wagenheim View Post

        Well, if that IS an edited video, it's remarkable editing because I can't tell.

        If I were handed a $50 bill, I'd take it, bring it to my bank and ask them to
        verify that it was real. If it was fake, nothing lost but a little of my time. If
        it's real though, I'm $50 richer.

        I honestly don't get people.

        But then again, this could have all been staged so who knows.
        Edited as in they didn't show the footage where people took the money. They only showed the parts where they didn't take it. I doubt it was staged as this was in a public place somewhere in Sydney.
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        • Profile picture of the author JayXtreme
          I just watched this on your blog stanley... lol...

          Great stuff... your newsletter, and blog are ace dude... you rock

          Peace

          Jay
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          • Profile picture of the author Stanley Tang
            Originally Posted by JayXtreme View Post

            I just watched this on your blog stanley... lol...

            Great stuff... your newsletter, and blog are ace dude... you rock

            Peace

            Jay
            Haha... thanks Jay. Appreciate it
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  • Profile picture of the author jimmybloggs91
    I know when people try to hand me something in the street i usually dont even look at it and just blank them out completely
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  • Profile picture of the author RRicart
    Im from New York , every time you turn the corner there is a new person handing you a flyer, sometimes I take them and sometimes I dont - but honestly the times I have I really dont pay attention to what it is right away, I either throw it out or put it in my bag to read it later....I guess its just annoying and thats why folks dont pay much mind to it - I dont think the message here is that its free money and folks dont take it..

    I think the question is - does this type of marketing actually work?
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    • Profile picture of the author Stanley Tang
      Originally Posted by RRicart View Post

      Im from New York , every time you turn the corner there is a new person handing you a flyer, sometimes I take them and sometimes I dont - but honestly the times I have I really dont pay attention to what it is right away, I either throw it out or put it in my bag to read it later....I guess its just annoying and thats why folks dont pay much mind to it - I dont think the message here is that its free money and folks dont take it..

      I think the question is - does this type of marketing actually work?
      No it doesn't work. You don't see Apple or Microsoft handing out flyers on 5th Avenue. Yes, they do have leaflets but it's only INSIDE the stores in which the customer has REQUESTED for it.
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author Kevin Riley
      Here, we always get people handing out tissue packets. I never turn them down.

      One day, back before the crash, I even got a sample can of beer handed to me. Definitely didn't turn that down. I'm just waiting for the Jamesons people to start handing out whiskey in an attempt to infiltrate the market. I'll be doing repeat visits (Just need a good disguise).
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    • Profile picture of the author AndrewCavanagh
      This is a very funny Australian show.

      The interesting thing about giving out the free money was the tone and demeanor of the guy doing it.

      He didn't engage passers by, he had no enthusiasm and he looked like what he was giving out had no real value.

      One company did a study trying to give away free money online...unsuccessfully for a long long time.

      Free is only worth the value your marketing gives it.


      This show has done a whole lot more than just give away free money as they did in the video...

      Watch this 3 minute video as the same Australian comedy show hijacks the intercom in various stores.

      And especially watch what happens in the final store and think of the triggers that might be involved...

      In this video you'll notice that every one of his "community announcements" is ignored except the last one.

      No one stops playing the poker machines and goes home. No one stops shopping.

      They ignore both these announcements despite the fact that both make perfect, logical sense and are actually recommending actions that will almost certainly benefit the people they're directed at.

      But when this comedian asks for everyone to stand still, bow their heads and observe one minute's silence the compliance level is near 100%.

      Why?



      Nearly every year as a child at school you probably observed one minute's silence on memorial day.

      You stood still, bowed your head and kept your mouth shut.

      You quickly learn that speaking, acting jovial or doing pretty much anything except somberly observing that minute's silence is heavily frowned upon.

      It's showing a lack of respect to "those who died for us" or "those who died on foreign soil to preserve our freedom."

      So when we're asked in an official sounding way to bow our heads and observe a minute's silence there's a VERY high chance we'll do it.

      Because not doing it makes us very uncomfortable...it's an emotional trigger.


      In your sales copy and your marketing you can use emotional triggers in a similar way.

      You can find where your prospects' hot buttons are and use them in an ethical way to make your prospects behave the way you want them to.

      You can make your triggers as effective as asking for a minute's silence.


      And a whole lot more effective than trying to give away free money!

      I that case we're conditioned to ignore and walk past people who are trying to give us flyers or beg for money basically because it makes us feel uncomfortable.

      Also in a group we tend to do what the other people around us are doing...in this case ignoring the "hawker" and walking past.

      When you understand the conditioning your prospect has you can create a much more effective marketing system to appeal to and engage that prospect.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Stanley Tang
        Originally Posted by AndrewCavanagh View Post

        This is a very funny Australian show.
        YouTube - Free Money Nobody Wants

        The interesting thing about giving out the free money was the tone and demeanor of the guy doing it.

        He didn't engage passers by, he had no enthusiasm and he looked like what he was giving out had no real value.

        One company did a study trying to give away free money online...unsuccessfully for a long long time.

        Free is only worth the value your marketing gives it.


        This show has done a whole lot more than just give away free money as they did in the video...

        Watch this 3 minute video as the same Australian comedy show hijacks the intercom in various stores.

        And especially watch what happens in the final store and think of the triggers that might be involved...
        YouTube - Chasers Public Service Announcement - Woolworths

        In this video you'll notice that every one of his "community announcements" is ignored except the last one.

        No one stops playing the poker machines and goes home. No one stops shopping.

        They ignore both these announcements despite the fact that both make perfect, logical sense and are actually recommending actions that will almost certainly benefit the people they're directed at.

        But when this comedian asks for everyone to stand still, bow their heads and observe one minute's silence the compliance level is near 100%.

        Why?



        Nearly every year as a child at school you probably observed one minute's silence on memorial day.

        You stood still, bowed your head and kept your mouth shut.

        You quickly learn that speaking, acting jovial or doing pretty much anything except somberly observing that minute's silence is heavily frowned upon.

        It's showing a lack of respect to "those who died for us" or "those who died on foreign soil to preserve our freedom."

        So when we're asked in an official sounding way to bow our heads and observe a minute's silence there's a VERY high chance we'll do it.

        Because not doing it makes us very uncomfortable...it's an emotional trigger.


        In your sales copy and your marketing you can use emotional triggers in a similar way.

        You can find where your prospects' hot buttons are and use them in an ethical way to make your prospects behave the way you want them to.

        You can make your triggers as effective as asking for a minute's silence.


        And a whole lot more effective than trying to give away free money!

        I that case we're conditioned to ignore and walk past people who are trying to give us flyers or beg for money basically because it makes us feel uncomfortable.

        Also in a group we tend to do what the other people around us are doing...in this case ignoring the "hawker" and walking past.

        When you understand the conditioning your prospect has you can create a much more effective marketing system to appeal to and engage that prospect.

        Kindest regards,
        Andrew Cavanagh
        I have a feeling I read this somewhere... wasn't it you who brought this topic up a while back? (that was when I began watching Chasers)
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  • Profile picture of the author Frank Ayres
    Funny thing is i was watching a program on UK television on this same subject, they went into a supermarket and offers to pay for peoples shopping and at least 50% of people refused, then they went into the car park and offered to clean peoples cars for free, everyone refused
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  • Profile picture of the author YvonneTagbo
    I have to say that my first instinct would be "what's the catch" & " what do they want "
    It's just the feeling that nothing goes for nothing that made people not accept the money.
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    • Profile picture of the author Sandor Verebi
      Hi Andrew,

      LOL...I saw your videos, they were funny.

      And YES, I share your opinion about using the emotional triggers perfectly. Our task is to find the point is resonated with customers. The others are already child's play.

      Cheers,

      Sandor
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      "The life is what happens to you while you work on your future."Anon
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  • Profile picture of the author Bishop81
    Just be careful if you're one of those people who enjoy receiving the flyers and stuff that people hand out. If you're in Las Vegas, it is probably 99.9% chance that it's a card or flyer offering companionship, and they aren't kid friendly.
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  • Profile picture of the author jestershaw
    As far as giving free products away in "IM' is concerned there is always a catch...of course you all know that because we all do it.

    I would say that if I saw someone handing out money on the street I would pass by without taking it because I wouldn't want to find out what the "catch" is.
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    • Profile picture of the author Stanley Tang
      Originally Posted by jestershaw View Post

      As far as giving free products away in "IM' is concerned there is always a catch...of course you all know that because we all do it.

      I would say that if I saw someone handing out money on the street I would pass by without taking it because I wouldn't want to find out what the "catch" is.
      I think that's really the reason. Cause it's pretty odd to see somebody just giving away free money.
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  • Profile picture of the author MikeMondesir
    I'm with Steven Wagenheim,

    I'd take the bread, get it authenticated....there's only two possible outcomes, right?

    I also agree that most people would avoid it ,thinking there's a "Catch" as we've been "programmed" to think that way.






    To your future,


    Michael M
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