Free Money Given Away On The Streets... Yet Nobody Takes It

Here, we always get people handing out tissue packets. I never turn them down.

One day, back before the crash, I even got a sample can of beer handed to me. Definitely didn't turn that down. I'm just waiting for the Jamesons people to start handing out whiskey in an attempt to infiltrate the market. I'll be doing repeat visits (Just need a good disguise).

This is a very funny Australian show.

The interesting thing about giving out the free money was the tone and demeanor of the guy doing it.

He didn't engage passers by, he had no enthusiasm and he looked like what he was giving out had no real value.

One company did a study trying to give away free money online...unsuccessfully for a long long time.

Free is only worth the value your marketing gives it.


This show has done a whole lot more than just give away free money as they did in the video...

Watch this 3 minute video as the same Australian comedy show hijacks the intercom in various stores.

And especially watch what happens in the final store and think of the triggers that might be involved...

In this video you'll notice that every one of his "community announcements" is ignored except the last one.

No one stops playing the poker machines and goes home. No one stops shopping.

They ignore both these announcements despite the fact that both make perfect, logical sense and are actually recommending actions that will almost certainly benefit the people they're directed at.

But when this comedian asks for everyone to stand still, bow their heads and observe one minute's silence the compliance level is near 100%.

Why?



Nearly every year as a child at school you probably observed one minute's silence on memorial day.

You stood still, bowed your head and kept your mouth shut.

You quickly learn that speaking, acting jovial or doing pretty much anything except somberly observing that minute's silence is heavily frowned upon.

It's showing a lack of respect to "those who died for us" or "those who died on foreign soil to preserve our freedom."

So when we're asked in an official sounding way to bow our heads and observe a minute's silence there's a VERY high chance we'll do it.

Because not doing it makes us very uncomfortable...it's an emotional trigger.


In your sales copy and your marketing you can use emotional triggers in a similar way.

You can find where your prospects' hot buttons are and use them in an ethical way to make your prospects behave the way you want them to.

You can make your triggers as effective as asking for a minute's silence.


And a whole lot more effective than trying to give away free money!

I that case we're conditioned to ignore and walk past people who are trying to give us flyers or beg for money basically because it makes us feel uncomfortable.

Also in a group we tend to do what the other people around us are doing...in this case ignoring the "hawker" and walking past.

When you understand the conditioning your prospect has you can create a much more effective marketing system to appeal to and engage that prospect.

Kindest regards,
Andrew Cavanagh