As understand so far, most of the info in a paid research tool is pulled from Google keyword planner and then presented in a more useful format.
One particular aspect of a paid research tool stands out though. And that is the ability to assess the level of organic competition for the keywords. Though keyword planner is able to show the level of competition people are willing to PAY for it, it doesn't show the ORGANIC competition to get it on first page of Google.
As new to this keyword thing, would be great to hear some comments on the above.