Campaign 1: New Yorkers for Bernie Sanders
A shirt design for supporters of Bernie Sanders in NYC. I was able to narrow down my target audience to 7.3k. NYC only, 18-35, both sexes, professed liberal democrats, interested in specifically political publications.
Campaign 2: Sassy Halloween Shirt
Target audience is 190k. 18-40 women, entire USA, professed specific interest in Halloween.
I've also targeted people who shop online for clothing for both ad sets.
So. What am I doing wrong? Is the issue with my audience? Or are the designs at fault? Or maybe it's my ads?