New Marketing Methods ideas needed!

Hi,

I am no expert at your Niche,
what i would suggest is to chose one that you think will work for you, and stick at it...
The marketing is all about trying and testing and see how you can improve by tweaking....
What works for me might not work for you so you just have to find few good strategies that you think will work and hold on to it...
work at it on a daily basis and overtime you have a higher chance of seeing results...

Many fail because they choose a strategy and don't really stick at it...
Some start spamming and promoting and people don't like that....
Just communicate and share information that can be valuable to others and that way they engage with you and also help them out and make them trust you.... over time they might come see your website or service and maybe some might even invest in you or your service you provide....

There are many ways out there... At the moment Periscope is hitting high and if that is something your good at then get on periscope and give great info out to those in your niche.

Good Luck my friend....

I'd say the first thing you should do is have your guys pull up the architect/designers more recent works before they call so that after they introduce themselves and your company (not whatever product you're selling), they can start talking about the artists most recent work and get the conversation flowing. After a minute or two your guys will probably know if your product is a good fit for the artist and those should be the people they try to sell to. Selling will be easier because they actually believe its a good fit for the artist.

You probably should spend some time on design forums and get your name out there a bit and get people asking you about what your business does. I cant see commenting on pictures helping as much as networking forums.

Hope that helps!

Okay, let's back up a step.

You're skipping a key step, called 'needs analysis' and jumping right into explaining what you do. Are your people getting a lot of polite "uh huh" type noises, or are potential prospects actually engaging?

Go back to the problem/issue your product is supposed to solve. When you call, find out if the person/company you are calling actually has that problem/issue. If they have no interest, it's best to find out early and move on.

Even better is to get people to raise their hands. Instead of link dropping on forum posts or pictures, go to professional hangouts. Some may be on Facebook, many will be on LinkedIn. Professional associations and trade groups may be another possibility. Offer white papers about whatever your product does without turning the paper into a sales pitch. Offer case studies showing how your product makes whatever it addresses better.

It sounds like you're finding out that B2B marketing isn't the same as B2C.

sounds interesting. if they are listening and not hanging up that is a good start. Is your sales script money? I did telesales and a lot of it is about overcoming objections, 1 by 1, having a counter to anything they can throw at you and talking them into placing the order. Maybe the sales script just needs a little more work and your tele marketers that extra incentive to close the sale.

Thanks for the help everyone. To answer the question about scripts, we do not use one. Our associates know everything about the material so if a designer/architect would ask a question of any sort, our guys would be able to answer it. When it comes to giving pricing on our services, that gets handed over to me or my partner who would handle the more in depth p.o.v.
We get lots of people interested and getting in depth about our product but sometimes the issue is incorporating it into a project that they have right now. It seems like we are waiting years just to be incorporated which isnt beneficial at all. We stress that they can make more money using our product but for some odd reason it doesnt interest them. To Address EricBernard: our associates always do a little bit of research on the company before contacting them to be able to speak with them. Problem is we get handed off to a librarian who handles materials which I think is a dead end.