
Direct Media Buying - How to keep website's impressions accountable and optimize campagins
I have been thinking about placing ads on a few targeted websites by doing direct media buys (and placing my banners on their site) where I pay per impression on a fixed CPM rate.
The websites publishers actually contacted me and think my product would be good on their site too.
I want to do this but I'm a newb at this and don't want to get screwed over.
I want to keep the websites accountable for the impressions (i.e. if I pay for 100,000 impressions I want to get 100,000 impressions)...
And I want to optimize for best banner (by clicks/conversions) etc.
To do this, it seems like I need to use my own adserver.
What's the best way for a newb to get into this? I know I need to take this step in my business so I'm not so dependent on my other traffic sources ...but I want to make sure I do it right.
Thanks.
My Must Haves List: Wordpress, GoStats (website analytics), Google Trends