Reduce Bounce Rate - Landing Page

Have a powerful headline and make it big enough because that is probably the first thing a visitor will see.

Also , make the introductory paragraph mesmerizing so they want to keep on reading and don't forget to make your traffic targeted.

Get traffic that's more targeted to the offer you're making on your landing page.

If you're sending traffic focused on multiple keywords to the same landing page... stop!

Ideally, you should have one landing page per keyword... but if you don't want to go that route, you could focus on keeping the theme of the landing page applicable to a small number of keywords, say 5-20 or so.

Example...

Group #1 - people looking for a quick car loan approval

quick car loan approval
fast car loan approval
speedy car loan approval

These keywords are focused on getting a car loan approval as fast as possible, so you could create one landing page targeted to those people looking for speedy approval which speaks to their needs and concerns.

Your landing page for this group of keywords would focus the benefits and features of the offer that relate to speed, quickness, etc.

Potential headline...

"Drive Your Car Home Today With Our Quick 5-Minute Loan Approval Process"

Group #2 - people who want a simple car loan approval process

easy car loan approval
simple car loan approval
painless car loan approval
hassle-free car loan approval

These keywords are focused on getting a car loan approval without a hassle, so you could create one landing page targeted to those people looking for painless approval which speaks to their needs and concerns.

Your landing page for this group of keywords would focus the benefits and features of the offer that relate to simplicity and ease of use.

Potential headline...

"3 Simple Steps To A Hassle-Free Car Loan Approval... Today!"

Hope that helps...



Jason