How to increase listings in a new website

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Looking to share about some strategies to increase the brand of a new portal.

This is a local (for a country, single language) portal talking about architecture and themes related to building.

The goal is to let it become a referral point in this sector and then to sell advertising on it.

The owner thought and released a portal in which every company should subscribe with details and also with a link to its website.

He also tried to make an Adwords and a Facebook adv campaign. Most of the taken only users and not so many new companies to register itself.

I think the portal needs good content before. You need to create them even if you need expert in these arguments.

I also think that this is not the only way. I try to think to something else.

I'm thinking about:
- finding databases about companies in this field (but I'd need to know if there are some of them with good quality and the right costs)
- giving to new registered companies some gifts (ex. some pdf with special information coming from the field
- manual or automatic data entry of company listings (even if they have not already given their permission)

What do you think more?

Many thanks to share with me. Regards
#increase #listings #website

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