Dilemma : Squeeze Page or Blog as homepage?

by InspiredMarketingGuy 6 replies
Hey Guys!

I'm having a big dilemma.

What I've learnt from almost all Internet Marketing guru's
is that you have to have a squeeze page as your homepage.

But I'm also a blogger and I find it hard to accept the fact
that people will leave my site without seeing some of my
valuable content that has gotten people to subscribe in
the past.

So, in your expert opinion, what's better?

Squeeze page or Blog for the win?

P.S. My ultimate goal is to create an impact in people's
lives with my material and of course, make money - duh!
#main internet marketing discussion forum #blog #dilemma #homepage #page #squeeze
Avatar of Unregistered
  • Profile picture of the author Rob Canyon
    Why not create a point of value landing page inside your blog.

    Organic Traffic rarely finds its way to a squeeze page, because of the
    way search engines work. That's why a blog. (you can put a free something
    in the sidebar to give something of value and get their first name and email),
    then you can do email marketing. A blog is like your home.

    An opt in page on the other hand is a front page to a specific product you
    are either representing or promoting.

    So both are important...

    Just an idea... If you're speaking about losing traffic at asksaiful.com I would like to
    suggest removing videos to other peoples sites in your sidebar.

    You're just encouraging everyone to leave your site for youtube... Especially
    with the youtube thumbnails being so small... 9 times out of 10 they'll
    double click to see them bigger and of course that instantly
    drives them to youtube.

    offers of free information in your sidebar should get interested visitors into your list not send traffic away.

    then you can send them more value later.

    Rob
    Signature
    {{ DiscussionBoard.errors[1067421].message }}
  • Profile picture of the author donsnfury
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[1067425].message }}
    • Profile picture of the author smartcookee
      I haven't tested this personally yet, but I've heard that a mini course entices more visitors to sign up to a list and the subscribers will expect to receive at least the number of communications from you that you promoted.

      For example if it is a 6 part mini course, the visitor will expect and agree to 6 communications and then through those 6 communications you will get your chance to sell him/her on your content/blog, etc.
      Signature

      Thoughts become Things www.LawofAttractionRevealed.com

      {{ DiscussionBoard.errors[1067561].message }}
  • Profile picture of the author tacticalm
    I like the mini-course concept and have had success with it too.
    Signature
    I'm getting results! - for the first time Ever!

    http://www.CashFlowChief.com
    {{ DiscussionBoard.errors[1068917].message }}
    • Profile picture of the author Sean Roberts
      I would have to say definitely go with the blog.

      I'm currently doing Alex Jeffreys' coaching program (which is unbelievably good by the way!), and what he teaches is to use your blog as your main page (mine is very nearly up and running).

      Basically you want to create relationships with visitors to your blog, get them to know, like and trust you. You do this by giving them great value, for free, through your blog posts.
      By using your blog you're getting potential customers to know you and follow your journey, and you can funnel them from your blog to a product sales page or whatever, or as others have suggested, capture their email address with a free report or mini course they can download from you, using an upsell or one time offer if you desire.
      Create realationships through your blog, and your blog's visitors will become your customers!
      {{ DiscussionBoard.errors[1069040].message }}
  • Profile picture of the author jbsmith
    I actually have a few "squeeze" pages targeting different marketing sub-niches for my different products - then there is a blog that helps drive traffic to the site - and often directly to the squeeze pages as I mention them in different blog postings as well as having links in the nav panels of the blog. I also have hundreds of articles off of the domain as well - again this is a traffic net that brings people to the various landing pages (targeted by article). Not so important what your home page is as how well you target traffic and transfer them to an appropriate squeeze page.

    Jeff
    {{ DiscussionBoard.errors[1069012].message }}
  • Profile picture of the author darrin_cooper
    What you should have is the following:

    1. 1 domain for your main blog
    2. 1 domain for you squeeze page.

    on your ain blog you can also have a squeeze page also, but don't try to screw people into opting into just reading your blog. What you can do is navigate people to a secondary offer off your blog.

    a seperate squeeze page can be used to funnel traffic directly to your blog, as well as additional marketing opportunities.

    So, the concept is like follows:
    Squeeze > Blog > Blog w/ Squeeze > Great Offer
    So your main squeeze, directed to your blog.
    Your blog, directs them to a secondary squeeze, which directs them to special Blog based offers.


    Originally Posted by InspiredMarketingGuy View Post

    Hey Guys!

    I'm having a big dilemma.

    What I've learnt from almost all Internet Marketing guru's
    is that you have to have a squeeze page as your homepage.

    But I'm also a blogger and I find it hard to accept the fact
    that people will leave my site without seeing some of my
    valuable content that has gotten people to subscribe in
    the past.

    So, in your expert opinion, what's better?

    Squeeze page or Blog for the win?

    P.S. My ultimate goal is to create an impact in people's
    lives with my material and of course, make money - duh!
    Signature
    Material Galz - Drinking Milkshakes so you don't have to. | What's The Blog Circus? | Make Money For Halloween | $44 Custom Mini-Sites
    {{ DiscussionBoard.errors[1069022].message }}
Avatar of Unregistered

Trending Topics