Why is it important to launch a product?

31 replies
Hey Guys!

Just curious, but why do you personally think it is important to have a product LAUNCH and have an audience behind you to start with than to just build your product first and then try to attract your audience when it's built?

Just wondering on what would you guys say to a person if they asked you why it's essential to launch a product online?

What would be your response? Figure it would open up an interesting discussion

Adam
#important #launch #product
  • Profile picture of the author JamesJ
    In marketing you need to determine what your consumer wants and then give it to them. The "build it and they will come" approach tends to have random results.

    If you have an audience you can test what they want with affiliate offers and by directly talking to them.
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  • Profile picture of the author jessegilbert
    I think launching a product can help but I don't know if it is needed all the time. I'm not trying to have a one hit wonder that fizzles out with a hype train launch...I think you can build up over time maybe.

    However it is good to have some JV partners and a launch may be like a rocket ship where you need the initial momentum to get out of the stratosphere and start cruising where less fuel is required and you have funds. It is maybe for the initial inertia.

    Just some thoughts...
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  • Profile picture of the author superowid
    I think the science behind any launch is to be the first or winner in the market, hence you can grab larger opportunities, not just the profit. Taking over the competition may come easy with a launch. That's what makes it important, but not always.
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  • Profile picture of the author jessegilbert
    yeah it's a good point but it depends on the niche. If you product rolls out over time then a launch may not really be as applicable
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  • Profile picture of the author createyouwealth
    If you are new in any market, you need to do
    a product launch to get your name out there.
    since no one will know you, you need to get
    your fan base up by giving away a teaser
    of your product.

    Build your email list and then when you launch
    you already have a list of fans that will buy
    your product, which will then attract affiliates.
    then the next time you launch you will already
    have a buyers list and fans.

    All the best!
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    • Profile picture of the author SiteNameSales
      I guess it would depend on what your goals are. If you think you would enjoy developing a product then I would go for it. If you can afford to have someone develop a product for you, then you could see if that is a possibility.

      If you are truly interested in doing this then give it a go. My hunch is that it would be a rare marketer who is successful at this the first time around. Many of the internet gurus who have developed a product and a sales funnel seem to have had a lot of trial and error as well as some expensive coaching along their way to success.

      This is around about way of saying that you are more likely to do well if you can do what you like to do as much as possible in the online marketing arena. Sure, there are some boring daily tasks that we all have to do to create a successful business. But you main focus, I believe, should be something that inspires you to get up in the morning after a sound sleep.
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  • Profile picture of the author Isaiah Jackson
    Originally Posted by Adam Yunker View Post

    Hey Guys!

    Just curious, but why do you personally think it is important to have a product LAUNCH and have an audience behind you to start with than to just build your product first and then try to attract your audience when it's built?

    Just wondering on what would you guys say to a person if they asked you why it's essential to launch a product online?

    What would be your response? Figure it would open up an interesting discussion

    Adam
    Well to answer the first question (title of the thread)

    Its not important to launch a product, I know plenty of
    people who do affiliate marketing as their primary business
    model.

    But to build the audience first then launch vs just launch with no audience?

    Simple.

    You want to create a product that people actually
    want.

    NO audience to provide you with feedback, how will you
    know what someone wants.

    Take for example a survey I ran with my list.

    Asking them what they wanted to learn more about:

    Product creation
    List building
    Traffic generation
    How to get started

    Now I really wanted to create stuff based around
    Product creation... however my list said otherwise

    Which saved me from wasting my time with the
    creation of the "product creation" content.

    Just my two cents.

    Isaiah Jackson.
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  • Profile picture of the author gdi4life
    I believe launches are extremely important. You want to get peoples attention by creating a huge buzz. Announcing a launch date in advance to your list, having an army of JV people spreading the word alongside you is huge too.

    Soft and hard launches both serve their own purposes. They create anticipation and excitement and can add to your overall longterm success...and increase your bottom line.
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    • Profile picture of the author Steve B
      For anyone interested in this subject, I would suggest the small paperback book by Jeff Walker simply titled Launch.

      Jeff goes into all aspects of a product launch, why you would want to do it, the psychology behind it, and the formula he created to put together a successful launch which he calls, not surprisingly . . . the product launch formula.

      In fact, he talks about using the formula to launch almost any kind of an online business, product or service. He even goes beyond a simple product launch and breaks the process down further discussing the pre-pre launch, the pre launch, the seed launch, the business launch, the JV launch, etc.

      I know Jeff is a member of this forum so maybe he'll chime in here. His book is a good read and will guide you through the launch process if you decide to use it.

      Certainly, you don't have to know any of Jeff's techniques to launch a product. But the effort that you put into preparing to introduce you new product, if done correctly, can mean the difference between a mediocre market response and a wildly successful response.

      Steve
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      • Profile picture of the author TheGMa
        Originally Posted by Steve B View Post

        For anyone interested in this subject, I would suggest the small paperback book by Jeff Walker simply titled Launch.

        Jeff goes into all aspects of a product launch, why you would want to do it, the psychology behind it, and the formula he created to put together a successful launch which he calls, not surprisingly . . . the product launch formula.

        In fact, he talks about using the formula to launch almost any kind of an online business, product or service. He even goes beyond a simple product launch and breaks the process down further discussing the pre-pre launch, the pre launch, the seed launch, the business launch, the JV launch, etc.

        I know Jeff is a member of this forum so maybe he'll chime in here. His book is a good read and will guide you through the launch process if you decide to use it.

        Certainly, you don't have to know any of Jeff's techniques to launch a product. But the effort that you put into preparing to introduce you new product, if done correctly, can mean the difference between a mediocre market response and a wildly successful response.

        Steve
        I have Jeff Walker's book and I can confirm that that it is everything Steve says. It contains basics that will never grow old, and you can pull up the booklet for every launch just to make sure you have all your ducks lined up.

        - Annie
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      • Profile picture of the author Jeff Walker
        Originally Posted by Steve B View Post

        For anyone interested in this subject, I would suggest the small paperback book by Jeff Walker simply titled Launch.

        Jeff goes into all aspects of a product launch, why you would want to do it, the psychology behind it, and the formula he created to put together a successful launch which he calls, not surprisingly . . . the product launch formula.

        In fact, he talks about using the formula to launch almost any kind of an online business, product or service. He even goes beyond a simple product launch and breaks the process down further discussing the pre-pre launch, the pre launch, the seed launch, the business launch, the JV launch, etc.

        I know Jeff is a member of this forum so maybe he'll chime in here. His book is a good read and will guide you through the launch process if you decide to use it.

        Certainly, you don't have to know any of Jeff's techniques to launch a product. But the effort that you put into preparing to introduce you new product, if done correctly, can mean the difference between a mediocre market response and a wildly successful response.
        Steve... I don't have much to add, and thanks for your kind words. Obviously, I think that a properly engineered launch is extremely important.

        That doesn't mean you need to have a huge launch with massive sales, because "success" means something different for everyone. But as entrepreneurs, we feed on momentum... and creating a product and seeing it sit there without sales is devastating for anyone.

        Creating a product or an offer and "hoping" that someone will show up and buy it is a recipe for pain and frustration. I call that "hope marketing"... and it's not a good thing. A strong launch is the opposite of hope marketing.


        - Jeff
        Signature
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        • Profile picture of the author discrat
          Originally Posted by Jeff Walker View Post

          Steve... I don't have much to add, and thanks for your kind words. Obviously, I think that a properly engineered launch is extremely important.

          That doesn't mean you need to have a huge launch with massive sales, because "success" means something different for everyone. But as entrepreneurs, we feed on momentum... and creating a product and seeing it sit there without sales is devastating for anyone.

          Creating a product or an offer and "hoping" that someone will show up and buy it is a recipe for pain and frustration. I call that "hope marketing"... and it's not a good thing. A strong launch is the opposite of hope marketing.


          - Jeff
          Yep his book is available at Launch: An Internet Millionaire's Secret Formula...Launch: An Internet Millionaire's Secret Formula... Not aff. link
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        • Profile picture of the author diogoim
          Originally Posted by Jeff Walker View Post

          Steve... I don't have much to add, and thanks for your kind words. Obviously, I think that a properly engineered launch is extremely important.

          That doesn't mean you need to have a huge launch with massive sales, because "success" means something different for everyone. But as entrepreneurs, we feed on momentum... and creating a product and seeing it sit there without sales is devastating for anyone.

          Creating a product or an offer and "hoping" that someone will show up and buy it is a recipe for pain and frustration. I call that "hope marketing"... and it's not a good thing. A strong launch is the opposite of hope marketing.


          - Jeff
          Got your book Jeff, amazing

          Thanks mate

          Br
          Diogo de Castro
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        • Profile picture of the author tyronne78
          Hey Jeff...thanks for dropping in and adding to the discussion.

          Originally Posted by Jeff Walker View Post

          Steve... I don't have much to add, and thanks for your kind words. Obviously, I think that a properly engineered launch is extremely important.

          That doesn't mean you need to have a huge launch with massive sales, because "success" means something different for everyone. But as entrepreneurs, we feed on momentum... and creating a product and seeing it sit there without sales is devastating for anyone.

          Creating a product or an offer and "hoping" that someone will show up and buy it is a recipe for pain and frustration. I call that "hope marketing"... and it's not a good thing. A strong launch is the opposite of hope marketing.


          - Jeff
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  • Profile picture of the author discrat
    Originally Posted by Adam Yunker View Post

    Hey Guys!

    Just curious, but why do you personally think it is important to have a product LAUNCH and have an audience behind you to start with than to just build your product first and then try to attract your audience when it's built?

    Just wondering on what would you guys say to a person if they asked you why it's essential to launch a product online?

    What would be your response? Figure it would open up an interesting discussion

    Adam
    To gain hype and hysteria typically found in MMO Products ,and it can catapult earnings through the roof even though 90% of the time it is just rehashed stuff and nothing groundbreaking


    - Robert Andrew
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  • Profile picture of the author Raydal
    I think in word, mindshare. If you get a tsunami of attention on your product
    then you don't have to introduce your product again to those who may buy
    later.

    -Ray Edwards
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  • Profile picture of the author Jason Streby
    "hope marketing" ...I like that term.
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  • Profile picture of the author marketingfreak
    Banned
    I think Launch is important but it depends on what type of launch you are working on. There are many people on internet who launch there product by them selves or by some other people. in launching you grab the attention of the people for that you need to make your launch on a good platform so that not just one or two many people see it. when they see it and buy it definitely they leave comments and ask other people to buy that in this way launching is important in my opinion.
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  • Profile picture of the author dsilvestre
    Honestly, doing a pre-launch campaign helps build hype to your product and make your first sales really fly off the shelf fast. This is especially important if you are offering your product on a dime sale and the price goes up every few copies, since new visitors can see that the price has already risen and so it MUST be very good.

    However, a sustainable business is a series of small-victories over a long period of time. Just don't have massive expectations in your first launch, take baby steps instead, making each launch better than the one before.

    Cheers
    Dan
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  • Profile picture of the author Alex65
    The product launch is essential for my opinion and if you want to get great results would be better to rely on a professional.
    If you have the ability to just try to put a little more, it can make a difference
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  • Profile picture of the author Randall Magwood
    It's not necessary to do a mega product launch and tell the whole affiliate community about it. When people create a simple product, and then drive traffic to it for potential sales... that does count as a product launch. If you don't want to make alot of noise about it, that's fine. The only thing that matters is whether or not it makes you money.
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  • Profile picture of the author daniel27lt
    Hey Guys!

    Just curious, but why do you personally think it is important to have a product LAUNCH and have an audience behind you to start with than to just build your product first and then try to attract your audience when it's built?

    Just wondering on what would you guys say to a person if they asked you why it's essential to launch a product online?

    What would be your response? Figure it would open up an interesting discussion

    Adam
    Yes, product launch is very important just as much as creating the product because most business models that do not, this can make or break there product. You should always have a plan from A to Z, meaning from the very beginning of the idea of the actually product to the product launch itself when the product is fully completed and ready to be sold.

    Always try to think 10 moves ahead in this game as a better chest player in the game of chest always does.
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  • Profile picture of the author prbarton
    Thanks for bringing this up Jeff. Very interesting responses.

    Here are a couple reasons why product creation and launches are very beneficial.

    There is no more powerful way to build your brand than being known as a product creator.

    There is no more effective way to gain authority than by having your name on your products.

    A well planned launch not only launches a product. It's also a launch of you and your business.

    In summary, it's not about making money on launch day. Most product vendors make little or nothing from the product sales. It's about building working relationships and a list of buyers (which is where the vendor's long term success is made.)

    At the time I launched my first product I felt like a dismal failure. I made no money. My wife thought I was crazy to put in so much work for so little return. But as time went by I realized that those 20 customers were far more receptive than any other list I had built. And, I made an impression with some very influential marketers.

    That first launch got my foot in the door with a whole new group of people.

    Was it worth all the work? Absolutely!
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  • Profile picture of the author extrememan
    It's far easy to have an audience first before launching because and I'm not guaranteeing results.. You could get immediate results in a 24 - 48 hour period and have good conversions in a short period. That's taking into count a good sales copy on your sales page and how much subscribers you have..
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  • Profile picture of the author lewisk
    Adam Yunker, It is important to have a product LAUNCH and have an audience behind you to start with because people join people, not a product or a service.

    If there are no people for them to join, then they are less apt to join you.

    People create buzz. People create synergy. People bring the product and the service to life.

    People validate the product by sharing the benefits.
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  • Profile picture of the author essmeier
    Why launch a product? Three words.

    Fast. Cash. Now.

    That's pretty much it. If you're building an evergreen product that you hope to sell for years to come, a "launch" probably doesn't make sense. If you're in the business of creating new products on a regular basis, then you can "launch" it, get your profits up front, and move on to the next product, while accepting that your just-launched product has probably sold 80% of all it's ever going to do at launch time.

    Charlie
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  • Profile picture of the author MuyiGam
    Launching a product is the formal way of presenting your product to the public. This gives the product the opportunity of being celebrated before the world.
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  • Profile picture of the author James McAllister
    Would you open up a store, tell people how great it is, and then have nothing on the shelves?
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  • Profile picture of the author Dave37
    "Have Your Own Product" is among the top things many people would suggest you if you want to build a long-term business in the IM area (another big one being "Build A List"). But I would say that's not a requirement at all, at least not in 2015.

    Back in the days it would have been almost a necessity, but now there are so many ways you can have a successful IM career without even having your own product. Affiliate marketing for example is a big one.

    I might have answered the question from another perspective, but that's my opinion.
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  • Profile picture of the author Alex The Lion
    You are presented with 2 boxes and told one has a million dollars in it and you could have it if you selected the correct box.

    You are presented with 2 boxes and told precisely which one has a million dollars in it and you could have it if you selected the correct box.

    Which scenario would you prefer?

    Launchig a product and attempting to find customers can be similarly compared to launching a product for an audience in need.
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