Which wording is better? "Unusual outdoor products" VS "Creative outdoor products"

13 replies
My friend plan to sell the outdoor sports products ,such as those of camping, hiking.. outdoor shoes, apparels

He want to source and sell the products that can not be easily bought elsewhere.

Now he has two slogan options, Do you think which is better?

or your suggestions?

1:Unusual outdoor products at (domain name)

2:Creative outdoor products (domain name)

3: Your suggestions.

any word are greatly appreciated.
#creative outdoor products #unusual outdoor products #wording
  • Profile picture of the author tpw
    Is "neither" an option?

    How about "Unique and hard-to-find outdoor supplies".
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author allegandro
    I'm not a native English speaker, but would be outdoor equipment not be more logical?

    1. Unusual outdoor equipment
    2. Creative outdoor equipment
    3. Special outdoor equipment
    4. Hard to get outdoor equipment
    5. Specialized outdoor equipment
    6. You search, we have outdoor equipment
    7. You search, we found outdoor equipment
    8. That other outdoor equipment
    9. The outdoor equipment specialist
    10. Practical outdoor equipment

    Hope it helps you
    Struggeling with multiple supplier feeds?
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  • Profile picture of the author agmccall
    Are the products "Unusual"

    Are they "Creative" if they are then by all means use them, if they are not and people come to your site because they are intrigued by "Unusual Outdoor Products" and you are reviewing or promoting tents then they will leave your site never to return again

    The Flu? Not worthy of a mention here???
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  • Profile picture of the author KeenR
    I also vote for neither. I like "Unique outdoor equipment hard to find anywhere" or something similar. I don't the word unusual should be used because it denotes uncertainty. The word specialized also denotes some type of customization. Best of luck to your friend
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    • Profile picture of the author AnniePot
      How about "quality outdoor equipment"? Then use Bills' suggestion of "Unique and hard-to-find outdoor supplies" as the tag line.
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      • Profile picture of the author JohnMcCabe
        Unless the products in question are actually unusual and/or creative, I say neither.

        Maybe something like "Elusive Outdoor Gear"?

        Here's a tagline used by a local marine supply store:

        "If we don't have it and we can't find it, you don't need it."
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  • Profile picture of the author Kathy331
    I wouldn't view camping as a sport really, what about "Unique Camping Gear". You can cover everything related to camping with that name.

    Also remember your domain name doesn't have to be the products, it can be your brand or your own name, For example, "Google" don't use Google Search Engine, Yahoo, Amazon, Ebay etc.
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  • Profile picture of the author talfighel
    I agree with Jeff on this......Bill said it best in my view but if I had to choose between the 2 I would choose:

    "Unusual Outdoor Products"

    Sounds better.
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    • Profile picture of the author Steve B
      Maybe I'm too old school, but I would begin to solve this dilemma by checking the keywords to see what most people are searching on these days. Even if keywords aren't as important as they once were (it's debatable IMO), why not understand what people are searching for when they go to Google, Bing, Yahoo, etc?

      Just as an example, I would want to know if "products," "gear," "equipment," or some other term was used predominantly over the others. I don't know.

      I guess I'm saying, start from the point of view of the consumer or buyer and use the terms they are currently searching on.

      Just my opinion.


      Steve Browne, online business strategies, tips, guidance, and resources

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    • Profile picture of the author Frank Donovan
      If you're looking for a slogan, I wouldn't even mention the words "products" or "equipment". You can specify that in the tag line.

      Appeal to the emotions of your market. Try something like:

      "Your Partners Outdoors", "For The Outdoor Life", "Go Wild In The Country" or "Because Whoever Heard of The Great Indoors?"

      TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

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  • Profile picture of the author tpw
    "Specialty" equipment might work too.
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author dlane1987
    I like Kathy and Johns suggestions
    Unique Camping Gear
    Elusive Outdoor Gear
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