Some say, you need to SELL something, although with the Barter Economy in full force, you don't have to trade money or currency, your TIME, knowledge or skill can also be used.
But, OFFER something.
Then you need "copy" (words, pictures, audio, video) to present your offer to them...
And you need THEM...readers, viewers, listeners.
Or 1-a Product/Service, 2- a sales presentation and 3-eyeballs on it (good eyeballs have an interest).
A good product, although good is subjective, the one you choose may not be universally appraised as good...
Although good product is subjective, good copy and good traffic are NOT.
They can be measured and analyzed, it is where many newbies go awry. IM is much about (for the most part) knowing and understanding conversion rates, the metrics and interpreting the data.
Now a word about the starting point, which many of you are told to begin with niches.
Let's look at a market. Golf. A niche; Senior Golfers...a segment; Senior golfers living in warm states who play golf all year...another segment...Men or Women.
Golf balls are a necessity of the game, thus, a huge MARKET. AND a lot of competition with many big time players. Can a small outfit or one man band compete?
YES. IF they have a good product, good copy and good traffic.
Here is some advice for the new person, instead of starting with a profitable niche, one which can make your rich...start with how you can
ENRICH a segment of the niche. What do you have to offer?
And if you have NOTHING, then you have to acquire something, most often via affiliate marketing, which the niche has an itch for and they scratch their itch with their credit cards.
So, what do you have to offer? TO WHOM? HOW?
A good starting point might be to take a good look at yourself, and note what you are spending money on. In the golf example, if you play golf, what do you buy, from whom, and how often and now much?
If you just want to sit home and play games, perhaps a little inspiration...
But one thing, for sure, you can get paid for gaming, putting on makeup, being silly...
but you won't get paid for doing nothing.
What to do?
Find something to offer.
Have good copy for it.
Get good traffic.
Simplistic? Sure, but a starting point none the less.