Why are you failing in the IM niche?

by Alex65
20 replies
Many people fail in IM as they fail in so many other things in life.

Many people arrive in the IM unaware of the efforts needed to arrive at a result.

It's needed study, a lot of study!

Testing is required, attempts, budget (yes, you'll burn a lot of money!)

Internet marketing is not the solution to the money problems.

It is not a quick fix to achieve wealth.

When people stop believing all this, then they begin to understand, to open their eyes, to engage, learn, try, fail, and try again.

It's my 2cent.
#failing #niche
  • Profile picture of the author Steve B
    Originally Posted by Alex65 View Post

    It is not a quick fix to achieve wealth. When people stop believing all this, then they begin to understand, to open their eyes, to engage, learn, try, fail, and try again.

    Alex,

    Sadly, I think, when most people stop believing in the "quick fix" they are off looking for some other way to make money without working. Most don't continue to try and try again.

    Steve
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    • Profile picture of the author Jeff Schuman
      Both of my sons went to state universities and it cost almost $60K for a 4 year degree for each of them, yet people come online with no skills and think they can get away with free advertising and a couple of hours a day of their time to be successful.

      News flash....it takes more then that!
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  • Profile picture of the author Teravel
    People fail in the IM niche because they have no real world experience with Marketing Online. If people took the information they learned in this forum, and put in the effort in a Non-IM niche, they would find things are much different.

    One of the biggest problems is the vast array of WSO's that suggest beginners choose a Marketing Topic (such as List Building, Web Development, or Social Media) and start building a business about that. Then, people take whatever they think is useful, even if it's not, and try to sell it to other beginners as a WSO.

    Taking the same concepts, Web Dev, List Building, Social Marketing, Etc., and using them to build a business in the Hobby Market (Fishing, Hunting, Sports, Gardening, etc), or a Problem Market (Acne, Weight Loss, Depression, etc), or any other Non-Business niche, they would learn that things are much different. Most of the crap sold as WSO's is just rehashed trash filled with theory and fluff.

    Point Being - Stop trying to break into the IM market, until you have actual experience using that knowledge and those skills in another market. Otherwise, it's just more theory and fluff, and continues the loop.
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  • Profile picture of the author discrat
    Originally Posted by Alex65 View Post

    Many people fail in IM as they fail in so many other things in life.

    Many people arrive in the IM unaware of the efforts needed to arrive at a result.

    It's needed study, a lot of study!

    Testing is required, attempts, budget (yes, you'll burn a lot of money!)

    Internet marketing is not the solution to the money problems.

    It is not a quick fix to achieve wealth.

    When people stop believing all this, then they begin to understand, to open their eyes, to engage, learn, try, fail, and try again.

    It's my 2cent.
    Yes, you had me until this. Although in many cases it can be true, there are some situations where
    this is not required.

    I know for me I didn't burn through a lot of money at all.

    You can defer costs if you are smart about it.

    However, once you start developing a cash flow you do need to plow it back in your business.

    No question !!


    - Robert Andrew
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  • Profile picture of the author writeaway
    The problem is too many people ridiculously equate INTERNET MARKETING with GET RICH QUICK SCHEMES.

    Internet marketing involves skill sets and building things. It takes time, attention to detail, and FOCUS. It also requires sacrifice if you want get good at it.
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    • Profile picture of the author wsofreak
      Thanks for the candor guys. Unfortunately I have found nearly all you have said to be true.

      I have to say however the marketing industry itself has a lot to do with the myth you can get rich very easily without much effort - continuing to perpetuate that myth to this day.

      The real shame is people who are genuinely interested become rather sceptical and pass over real opportunities when they arise (infrequemtly as that might be).
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  • Profile picture of the author Regional Warrior
    Don't worry they peddle the great solution to fix this problem! Its called Coaching and you can pick one up in the WSO section...not hard to miss next to the shiny object on the left.
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  • Profile picture of the author fated82
    I guess part of the problem is those selling "Get Rich Quick" systems. Look at the WSO section. There are tons of DIFY services, packages for sale. Most hype things up just to make a sale and when those who bought it found that it's not a one click system, they lament that online marketing doesn't work and they quit.

    I guess the best bet is to get a mentor who have been there, done that and invest in your own education.

    Trying to do this alone without someone's oft of guidance or encouragement will almost certainly fail.
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  • Profile picture of the author Randall Magwood
    People fail in the IM niche because they're not willing to do EVERYTHING that's required to make money in this tough niche. Maybe they want to sell a $7 ebook, but don't want to create another product afterward. Or maybe they don't want to do the seminar, or consulting, or membership site. If you're going to copy someone or learn from someone who's already successful in the IM niche.... do everything that they're doing.

    P.S. I wouldn't even advise people to start in this niche in the first place. First find a small niche and conquer, then pay your bills and increase your monthly income... then when you're making a comfortable amount of money each month to the point where you don't have to work anymore.... THEN I would say sell in the IM niche if you want to be recognized as a guru or something. That's why most people start in the IM niche anyway....right?
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    • Profile picture of the author discrat
      Originally Posted by Randall Magwood View Post


      P.S. I wouldn't even advise people to start in this niche in the first place. First find a small niche and conquer, then pay your bills and increase your monthly income... then when you're making a comfortable amount of money each month to the point where you don't have to work anymore....
      I second this.

      Yep, surprisingly some of us here have done this. Been successful in Niches outside MMO.

      It is a huge problem and why so many fail at MMO Niche i.e no solid credentials, no real life experience. Everything is based on Theory in their business Model


      - Robert Andrew
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  • Profile picture of the author BeauJustin
    People fail in IM because it has a 90%+ fail rate. That's a reality built upon the fact
    most of the participants do not even know what marketing is.

    Building email lists, websites, FB and Twitter followers isn't marketing. Driving traffic
    isn't marketing. Finding a niche to exploit isn't marketing. Nor is any of the other garbage
    pushed by the IM world. Those things are important, but they are tools, and nothing more.

    Marketing, at its core, is getting the prospect to make a decision: Yes or No.
    And then testing and tweaking the results to improve the odds of a yes. It is
    a science that is completely separate from the platform you use.

    It is a skill that takes years and effort to master. It isn't something you can learn from
    any WSO, or even a mentor. It takes work, and a willingness to humbly educate yourself
    from real marketers out there who are making a difference in the marketing world.

    To be a successful marketer you have to love the art of marketing the way a guitar player
    loves his instrument.

    That is the other reason people fail. They are in love with the "fruits" of success, like
    money and supposed freedom, and not the act of marketing itself. If love of money is
    your motivation count on failing, soon, and be glad for it. It is a vacuous empty pursuit
    that will leave you scarred and disappointed, wondering why "this IM thing isn't working"
    for you.

    It isn't working, because you aren't marketing. If you do not know exactly why your
    campaigns are failing, or even where to start in improving them, then you do not yet
    know what marketing is.

    I know this is unpopular. I know this sounds harsh, but it's true.

    Finally, in regards to the IM niche, it is niche that is dependent on a steady stream of
    naive people who are easily taken in by promise of easy wealth. As long as that exists
    IM will have a market to sell to. Word to the wise, very young kids are exposed to this
    crap more the generation before them, and they are becoming wise to manipulation.
    For this reason the IM niche will have to work harder to find gullible people to entertain
    and manipulate. My 12 year old daughter was rolling her eyes at informercial claims by
    the time she was 7.

    Summary
    1. Marketing is influencing a decision and testing the results.
    3. Marketing is a skill that takes years of pursuit, and is separate to from the tools you use.
    3. To be successful in marketing you have to know what marketing is and love doing it, just
    like any other pursuit that brings you joy.
    4. Note that I used the term "Marketing" throughout out, not Internet Marketing. IM isn't
    a thing, not really, it's a vast lie that is made possible to exist by the abuse of actual
    marketing techniques.
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    • Profile picture of the author alfa_375
      Originally Posted by BeauJustin View Post

      People fail in IM because it has a 90%+ fail rate. That's a reality built upon the fact
      most of the participants do not even know what marketing is.

      Building email lists, websites, FB and Twitter followers isn't marketing. Driving traffic
      isn't marketing. Finding a niche to exploit isn't marketing. Nor is any of the other garbage
      pushed by the IM world. Those things are important, but they are tools, and nothing more.

      Marketing, at its core, is getting the prospect to make a decision: Yes or No.
      And then testing and tweaking the results to improve the odds of a yes. It is
      a science that is completely separate from the platform you use.

      It is a skill that takes years and effort to master. It isn't something you can learn from
      any WSO, or even a mentor. It takes work, and a willingness to humbly educate yourself
      from real marketers out there who are making a difference in the marketing world.

      To be a successful marketer you have to love the art of marketing the way a guitar player
      loves his instrument.

      That is the other reason people fail. They are in love with the "fruits" of success, like
      money and supposed freedom, and not the act of marketing itself. If love of money is
      your motivation count on failing, soon, and be glad for it. It is a vacuous empty pursuit
      that will leave you scarred and disappointed, wondering why "this IM thing isn't working"
      for you.

      It isn't working, because you aren't marketing. If you do not know exactly why your
      campaigns are failing, or even where to start in improving them, then you do not yet
      know what marketing is.

      I know this is unpopular. I know this sounds harsh, but it's true.

      Finally, in regards to the IM niche, it is niche that is dependent on a steady stream of
      naive people who are easily taken in by promise of easy wealth. As long as that exists
      IM will have a market to sell to. Word to the wise, very young kids are exposed to this
      crap more the generation before them, and they are becoming wise to manipulation.
      For this reason the IM niche will have to work harder to find gullible people to entertain
      and manipulate. My 12 year old daughter was rolling her eyes at informercial claims by
      the time she was 7.

      Summary
      1. Marketing is influencing a decision and testing the results.
      3. Marketing is a skill that takes years of pursuit, and is separate to from the tools you use.
      3. To be successful in marketing you have to know what marketing is and love doing it, just
      like any other pursuit that brings you joy.
      4. Note that I used the term "Marketing" throughout out, not Internet Marketing. IM isn't
      a thing, not really, it's a vast lie that is made possible to exist by the abuse of actual
      marketing techniques.

      You are 100% correct and totally agree with you. I feel yes everything need experience and training etc. to built those things. Nobody is perfect by birth.
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  • Profile picture of the author superowid
    1. Because to many fake gurus are floating around online with their sweet promises and targeting newbies who believe the get rich quick scheme really exists.
    2. Because the real gurus who can really help are way more out of pocket.
    3. Because it's simply a nature law of life.
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    I want to sell my drawing later on!
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  • Profile picture of the author Chris Chicas
    I'll give you some of the main reasons people fail... because they don't have experience in building products that are worth something. And once they do... their traffic usually sucks.

    If you had amazing products and lots of targeted traffic... then that would be a good start.

    Keep in mind that would be just the start, there are many more elements...

    But qualified traffic that actually buys products is not cheap. And again, most products are not worth buying.

    Create bad ass products, and master the art of investing in getting qualified traffic - and you will be on the right direction... keep in mind this is just the beginning. And in other words, don't fall for most of the BS out there.

    btw... this is just my opinion. Ask 100 people and you will get many different opinions.
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  • Profile picture of the author marks2424
    I agree with what the others say and this isn't something that you are going to have success in a few weeks or months no mater how many gurus that are selling there wares tell you. Even if they think they are explaining everything they are still leaving out something. Also many people read answers to many questions and can't really filter the crap from the real good answers or get discouraged when someone says something that really doesn't make sense. Sometimes I don't think everyone answering question have a clue of what they are talking about and others don't make sense. One day I was reading answers to a question and one guy answered that you just can't run with the big boys because it is just too much to get there. I remember thinking yes that is true but then thought I got a site on page one position one and had it there for over 10 months and I was asking for some advice and a guy said something similar. It made me think if I was looking online for information about something I didn't know and pulled up my site on page one position one just how would I know whether or not I was one of the big boys. I mean if the site is in position one that pretty much means it is a great site so how would someone knowing nothing about the subject know if my site was a big dog for that industry or not if they knew nothing about that industry. Why am I telling you this well it is because I knew enough not to listen to that persons comments as not all comments are good comments and some can be discounted and we move on. Too many listen to everything and spend too much time trying to figuring out what everyone thinks they should do instead of doing what feels right. Sure it is difficult but many have done well and even with a lot of great information from sites like this one people are still going to have to figure out things by themselves as I don't think you can get every question answered well even here.
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  • Profile picture of the author BarrickBecca
    Originally Posted by Alex65 View Post

    Many people fail in IM as they fail in so many other things in life.

    Many people arrive in the IM unaware of the efforts needed to arrive at a result.

    It's needed study, a lot of study!

    Testing is required, attempts, budget (yes, you'll burn a lot of money!)

    Internet marketing is not the solution to the money problems.

    It is not a quick fix to achieve wealth.

    When people stop believing all this, then they begin to understand, to open their eyes, to engage, learn, try, fail, and try again.

    It's my 2cent.
    Totally agree with you and most of the people think IM industry will make them rich overnight, but that's not the case. That is the reason many people quit after a huge disappointments in just 2-3 projects. Another problem is that we don't have very good listeners and executors, they don't listen properly and neither they execute properly and end-up with full of disappointments.
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  • Profile picture of the author Jason Streby
    Because my momma don't love me *tear* :[

    But really, I failed for like half a decade before I started getting it right. Little did I know then that I was actually LEARNING... not so much 'failing'
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  • Short, sweet, and to the point:

    For many different reasons, most people do not have what it takes to run a business, whether online or offline. Most people will do better working for someone else as an employee.
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    • Profile picture of the author art72
      Aside the obvious reasons...

      I think most who enter the IM arena do so with some high expectations, or unrealistic goals.

      From having an 'offline' business prior, it takes a disciplined effort and generally requires a lot of work to succeed in ANY business.

      Despite the 'costs' being waayyy cheaper online, the principles of business still need apply.

      If a person who has no offline or online business experience enters this world without the 'common sense' to know;

      *it requires effort, and investments of time, study, practice, and some money... then to put it plainly, they must be completely brain dead or are incompetent, and in essence are a big part of the problem of 'lies' being sold online.

      At times, I question; "Who's more at fault...

      The Seller of the Lies?

      -Or-

      The Idiots Who Buy Without Proper Research?"

      Answer: Both!

      Which in my honest opinion is proportionate to what any business owner with any experience ( online or off) witnesses DAILY on this forum.

      I may not be making HUGE bank online, but I do understand that with knowledge & the right tools... Anything is achievable online!

      Duplication, repitition, and leverage... The internet has all the components to suite any goal... and, if you pursue it relentlessly, and with a clear focus on the tools, resources, and training required to attain said goal, your odds of success increase exponetially!

      As far as burning through money, in 4 years or so, I have less than $7500 invested, and most of it was on hosting, domains, autoresponder services, resellable products, and a few training courses.

      It's a helluva lot cheaper than attending college or ANY offline business I ever had!
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  • Profile picture of the author alexawrenchc
    In the IM section, most of people fails at the beginning stage, due to lack of knowledge & patience. Evey one want to do hurry to earn money. One beginner should have enough knowledge about the business & need to be patience. Due to these problem most of the beginner fails at first steps. Keep pace with the time he prepare himself & finally gain. Thanks
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