I'm pretty new to the internet marketing game (have been "practicing" in it since January and ahve been reading about it since June last year), and decided to start testing and tracking things very recently after a failed first attempt.
The results are pretty sweet: doubled the number of opt ins in one week, and after I designed a quick test for my list this past weekend? I sold $199 worth today, after about half an hour of work!
But here's the thing: since I'm pretty much a rookie, I'm doing A/B tests now...but I'm confused about the order of testing things with my sales letter and here's why:
- The price van be a sensitive thing for a first time buyer in my market, so it's crucial to test my price (I'm one of the most expensive for my type of info-product, but I also deliver the best quality)
- The headline, because practically the whole world claims that it's the most important thing of any sales letter
- The shopping cart itself: I've included a very persuasive "summar of what you get" (product + bonuses) at the top of the page and the actual order thingie right below that...
I'm now testing price and shopping cart, but I wonder:
A) Go for headline first, then price, then shopping cart?
B) Headline, cart, price?
C) price, cart, headline?
What should I do...can someone please help me on my way, because I KNOW that doing things in the right order will DOUBLE your effectiveness and # of sales...and NOT doing that can limit your profitability..