I am stuck... I have a Writers/Marketers block. I am writing press releases for one of my customer's websites, they are a dog kennel/dog boarding facility.
I have written some press releases for them, but I would like your input on what would be good ideas for press releases for this type of site. When there are news, it is easier to write a release for me, but when the news slow down, what would you consider "news worthy"?
Any ideas will be appreciated.
Thanks in advance,