The NEW ClickBank Trust Badge

48 replies
Got an email today from CB about there new trust badge they are testing after that major fail with the banner up top.

From the email:

Newly Developed ClickBank Trust Badge
Designed to increase customers' confidence and security and reduce refunds by increasing Internet Retailer transparency throughout the purchasing process.

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Does anyone know what this new version looks like or have an example I could take a look at? Thanks!
#badge #clickbank #trust
  • Profile picture of the author Sid Hale
    Originally Posted by Alexbrightdog View Post

    Newly Developed ClickBank Trust Badge
    Designed to increase customers' confidence and security and reduce refunds by increasing Internet Retailer transparency throughout the purchasing process.
    I find this laughable.

    Is the Trust Badge to be automatically available for every ClickBank product listed... or will ClickBank only issue the trust badge after reviewing either a) the product itself (a huge undertaking) or b) the product's performance level (i.e. popularity, conversion rate, and/or refund rate).

    There are already plenty of existing trust certificates available for a vendor's site if he/she feels it will help conversions, but my personal experience indicates that their presence/absence has minimal effect. What is it exactly that sets ClickBank's Trust Badge apart from those already available? How will it exact a higher degree of confidence from the visitor than those trust certificates?

    First they tried to convince us that high refund rates were the result of buyers not recognizing ClickBank as the seller when they received their credit card statement, but now they want us to believe that their badge (name/brand) will somehow exude confidence and warm and fuzzies? Why? Those "warm and fuzzies" didn't (by their own admission) help before.

    In most niches, ClickBank is a virtual unknown to the consumer because they chose to be a "retailer" with no store front - no marketplace. This is just another attempt to "brand" the products with their name, and to eventually capture the customers for themselves (i.e. no affiliate cookie).

    If they are successful with their Marketplace, it could be a boon for the vendors. The more sales made from the Marketplace - the lower the affiliate commissions required to compensate delivered traffic. Assuming their Marketplace could deliver a comparable level of sales to what affiliates now deliver - the vendor wins.

    The very existence of the consumer Marketplace (assuming the Marketplace is successful) will negatively impact their affiliates. The Marketplace is already in direct competition with their affiliates and the more direct traffic/conversion through the Marketplace... the less there will be available for affiliates. A number of affiliates have already stated (in another thread) that their conversions on ClickBank products they have promoted for an extended period have suffered since ClickBank began trying to be more than just an affiliate platform.

    How long before they begin mailing to "their" customers? maybe offering lower prices for purchases made through the marketplace, announcing specials? etc.
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    • Profile picture of the author Mark Singletary
      Originally Posted by Sid Hale View Post

      How long before they begin mailing to "their" customers? maybe offering lower prices for purchases made through the marketplace, announcing specials? etc.
      Doesn't JVZ and W+ do this now? How would it be different if CB started doing it?

      Mark
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  • Profile picture of the author stackman
    Here is the email from Clickbank:

    "Last week, we addressed our recent platform implementation fail and our commitment to earning your trust back. In an effort to continue on the path of collaboration and transparency, we have assembled an exclusive list of beta testers to provide feedback on some of our brand new platform features.
    YOU HAVE BEEN SELECTED
    Here's what you can expect as a member of our small and trusted Beta test group:
    • Become the first of 5 million + clients to sample these new features
    • Obtain unprecedented one-on-one time with ClickBank representatives to personally guide you through implementation and maximize effectiveness and benefit to you
    • Gain direct access to the ClickBank's Executive Team to provide unbiased and transparent feedback
    • Contribute to current and future developments on the ClickBank platform
    THESE FEATURES WILL HAVE MAJOR IMPACT ON YOUR BUSINESS
    As a Beta tester, you will gain exclusive access to the following features:
    New FEATURES


    New Content Delivery System
    Designed to save you time and money while increasing delivery reliability, we'll host your content for FREE.


    Newly Developed ClickBank Trust Badge
    Designed to increase customers' confidence and security and reduce refunds by increasing Internet Retailer transparency throughout the purchasing process.


    We thank you for your quality and performance on ClickBank and are eager to hear your feedback on new developments moving forward. Although we've hand selected our Beta test group, SPACE IS LIMITED. Email us at beta@clickbank.com to secure your spot now.
    Secure Your Spot

    Ray Morris and the ClickBank Team "
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  • Profile picture of the author Jon Patrick
    So they want us to put a ClickBank "badge" on our site now. And if we refuse, they will fire us as their customers and not let us give them money any more? Oh no!

    These people are completely insane.
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  • Profile picture of the author Wayne
    I think they should have stuck with the star rating system they tried for a short time a couple of years back. But it wasn't very popular with the many vendors that didn't have a good rating.
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    • Profile picture of the author SunilTanna
      The star rating was a good idea but they messed up the implementation.

      For example a vendor who got charge backs 10 years ago when cb systems were not as good at stopping fraud generally, but had an excellent record in the last 5 years would be shown as badly rated, worse even than a brand new vendor or a fairly new vendor with a poor record.
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      • Profile picture of the author Kay King
        I think it's typical of Clickbank - a few years behind in the idea department....
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  • Profile picture of the author Alex Antoniazzi
    I am really curious to see what this new badge will look like. Still havn't found an example.
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    • Profile picture of the author agmccall
      Originally Posted by Alexbrightdog View Post

      I am really curious to see what this new badge will look like. Still havn't found an example.
      Go to clickbank and on the main page click on any of the featured products and you will see it

      al
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      The Flu? Not worthy of a mention here???
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      • Profile picture of the author SunilTanna
        Why cant they just be honest and direct?

        I have been hand selected along with every single one of their other 10,000 plus vendors?

        And why bring in the 5,000,000 people who have ever bought a cb product, or the 5,000,000 CB affiliate accounts (presumably where the 5,000,000 comes from). It's not like folks who once bought a diet product through cb, or even affiliates who promote other people's products, are going to test new ecommerce features. Mentioning them just muddies the waters, presumably deliberately.

        I am all for a bit of tub thumping, but this kind of exagerration and dissembling doesnt inspire my confidence and trust.
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      • Profile picture of the author Sid Hale
        Maybe I'm missing something Al, but...

        Originally Posted by agmccall View Post

        Go to clickbank and on the main page click on any of the featured products and you will see it
        I'm not seeing it. (I tried about 4 of them)

        Since I couldn't find the badge even on the products in their Marketplace, I decided to check to see if it was on the vendor's actual sales page.

        I went to Passion4Dancing,com and...
        There's not even a ClickBank link on the page. Instead, it looks like they have switched to SamCart.

        (but it's one of CB's "Featured Products" on the home page of their new marketplace.)
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  • Profile picture of the author Randall Magwood
    Do you guys think the badge will make you go into poverty?
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    • Profile picture of the author Sid Hale
      Originally Posted by Randall Magwood View Post

      Do you guys think the badge will make you go into poverty?
      Nope - in fact some of their "Featured Products" won't be impacted at all, as they have already switched to using a different cart (as noted in my post above).

      For those with enough understanding of what is happening, it doesn't matter what CB finally decides to do - because they will have moved on to a different platform.
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    • Profile picture of the author Sid Hale
      Perhaps.

      Originally Posted by Mark Singletary View Post

      Thats the ClickBank order form and I've made it clear all along that I don't see any problem with ClickBank "branding" that page in any way they desire.

      It didn't register with me before, but the Mcafee, Norton, and BBB buttons may be the Trust Badges they referred to in the email. If so... that's fine.
      • It's a ClickBank URL, and
      • they convey legitimacy from other, respected sources

      This, in my mind, is not extending their brand to the vendor's site. I also don't think it even warrants an announcement letter. It's something they probably should have been doing all along... with/without a "Marketplace".
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  • Profile picture of the author Raydal
    Didn't they try a similar strategy where there was a color code attached
    to an account depending on your refund rate? There seems to be no easy
    way out that will satisfy the majority of the customers OR maybe its'
    the internet marketers who are making the most noise?

    -Ray Edwards
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  • Profile picture of the author Jon Patrick
    A couple things:

    - In my view, the star rating concept was a terrible idea, especially considering that this is a platform where buyers are known to make complaints and file for refunds in order to get products for free. Star ratings were never needed - unless a seller's metrics are bad enough to warrant shutting down their account, leave them alone and let them sell.

    - In reply to Randall, I don't know if you do any direct marketing via sales pages, but adding a new element of any kind is not something you do lightly after you've crafted a high converting sales page. And it's just another way to force people to add ClickBank's branding onto their sales pages against their will, which is objectionable at its core and will surely lead to more encroachments if ClickBank gets their foot in the door that way. They've made it very clear what they ultimately want here.
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    • Profile picture of the author Daniel Evans
      I installed earlier.

      It conflicted in optimise press. It covered the top nav bar, became partially invisible and prevented scrolling.

      Position settings in clickbank didn't work.
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  • Profile picture of the author johnlagoudakis
    Clickbank is forcing everyone to have it configured on their vendor sales pages or your account will be closed.

    I am trying to add it to my sales page... it is a site created many years ago using Mike Filsaime's Butterfly Marketing script but it isn't working.

    Have searched everywhere for help on how to get this to work but am not having any luck at all.

    If anyone has any advice on how to get the code to work, it would be much appreciated!

    This is the code:

    <!-- ClickBank Trust Badge -->
    <script src='//cbtb.clickbank.net/?vendor=clickbankidhere'></script>

    It is recommended to be added to the header section, but can also be added at the top of the <body> section if necessary.
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    • Profile picture of the author Oziboomer
      Originally Posted by johnlagoudakis View Post

      If anyone has any advice on how to get the code to work, it would be much appreciated!

      This is the code:

      <!-- ClickBank Trust Badge -->
      <script src='//cbtb.clickbank.net/?vendor=clickbankidhere'></script>
      Hi John,

      Have you replaced where it says vendor=clickbankidhere with your vendor id?

      example

      <!-- ClickBank Trust Badge -->
      <script src='//cbtb.clickbank.net/?vendor=johnlagoudakis'></script>

      Put the script in the header before you close the </head>

      It may not show to you if you are logged into your site or if you are logged into Clickbank when you are checking to see if it works.

      It appears to work fine with sites we have designed in wordpress using Thesis.
      - Framers Club being just one example.

      Best regards,

      Ozi
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      • Profile picture of the author SunilTanna
        You have to include <!DOCTYPE html> at the top of the page, or the badge simply doesn't appear.

        Unfortunately you will find that if you don't already have this, adding this, may mess up your layout to greater or less a degree..

        If CB is making the badge mandatory, they really ought to remove the requirement for <!DOCTYPE html>
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        • Profile picture of the author Eoon
          What's unclear to me is this - they say that the badge should be present on all the pages in the sales funnel.

          Over the years, I've used the payment links on different pages, even different domains.

          Am I supposed to track down every single page where I used a vendor payment link and add the badge or only in the sales funnel that's active in my account?

          If it's the former, it becomes mission impossible. It's been years since I created these products and have been using the payment link left and right.

          I understand that they had to do this, but if you're doing it you have to make it easy for the people you are making money from. An explicit list of all the pages where I need to use the code would be a good start.

          Otherwise, an email saying that, "It seems like I haven't implemented the changes on some page in at least one of my accounts..." is useless.

          It would be great if somebody shared their experience with this.
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        • Profile picture of the author Sid Hale
          Hi Sunil,

          Originally Posted by SunilTanna View Post

          You have to include <!DOCTYPE html> at the top of the page, or the badge simply doesn't appear.
          This implies that 1) CB expects that your page is written in HTML5, and therefore 2) that the javascript used to inject the "badge" onto your page depends on that same pre-requisite.

          I think that CB could provide another version of the script to inject the badge onto pages that have been implemented with earlier versions of (X)HTML, but given their lack of foresight up to this point is it really so surprising that they didn't plan for this contingency?
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        • Profile picture of the author tagalog
          Originally Posted by SunilTanna View Post

          You have to include <!DOCTYPE html> at the top of the page, or the badge simply doesn't appear.

          Unfortunately you will find that if you don't already have this, adding this, may mess up your layout to greater or less a degree..

          If CB is making the badge mandatory, they really ought to remove the requirement for <!DOCTYPE html>


          You're a genius Sanil. Working perfectly now.


          I am in correspondence with ClickBank pointing out to them that the badge does not show and the reply I got was:


          "Thank you for your inquiry! It seems like there is not a clearly defined place on your header for our CBTB (ClickBank Trust Badge) to show on your page. Please contact the person that handles the CSS on your page and ask him/her to build visibility into the <head> section so that the CBTB displays."


          I replied yesterday asking what the hell they meant as I had no idea what 'CSS' and could they be clearer as I am not a techie.


          So far no reply.


          As they took 48hours to reply to my first email and now over 24 hours for my second, and as they are normally very quick to reply, I guess I am not the only one contacting them over this issue. Again, my thanks Sunil.
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  • Profile picture of the author Eoon
    just as I feared, I just received a warning about my accounts that I know I've added the badge on every page I could find, so I'm missing something..
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    • Profile picture of the author StevenUK
      Originally Posted by Eoon View Post

      just as I feared, I just received a warning about my accounts that I know I've added the badge on every page I could find, so I'm missing something..
      I have just had the same THREATENING email from ClickBank even though I KNOW I have added the Trust Badge to my site.

      Not good...
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    • Profile picture of the author ElGuapo
      I received an email too, stating that they'd tried to contact me several times and that the trust badge wasn't present in at least one spot with a payment link.

      Lots of red ink.

      Problem is that a) I've received no phonecalls from Clickbank, and b) this is the first email I have received from them on the matter (I regularly check the spam folder). So their first claim is bunk. On the second matter, I've checked all my payment pages (all three of them), and they all boast the trust badge.

      They then threaten to remove the product from the marketplace if changes aren't made by the 31st January.

      Granted, they do say 'If you are absolutely certain the ClickBank Trust Badge is present on all of your account's sales pages where a ClickBank Payment link is present, please disregard this email', but the tone and red ink and possibility of error all comes across as unprofessional.

      I'm doing nothing. If I am removed from the marketplace, it'll be no skin off my nose. I might make the move anyway. CB really isn't winning any pals here.
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      • Profile picture of the author Eoon
        Originally Posted by ElGuapo View Post

        They then threaten to remove the product from the marketplace if changes aren't made by the 31st January.

        Granted, they do say 'If you are absolutely certain the ClickBank Trust Badge is present on all of your account's sales pages where a ClickBank Payment link is present, please disregard this email', but the tone and red ink and possibility of error all comes across as unprofessional.

        I'm doing nothing. If I am removed from the marketplace, it'll be no skin off my nose. I might make the move anyway. CB really isn't winning any pals here.
        They are removing accounts from the marketplace tomorrow and if a vendor is not compliant by the end of the month, they are threatening to withhold payments.

        I just hope that somebody from Clickbank is reading this and they realize that it's a bad idea to take action based on the system they have in place. It doesn't work.

        I've been with Clickbank for 8 years but this is just bad and makes me wonder if it's worth it. A move would be complicated for me but this whole thing makes me want to go down that road.

        Again, I'm sure they have their reasons for doing this but the execution...poor, very poor...
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  • Profile picture of the author StevenUK
    How do ClickBank check? Do they physically check all websites in the market place by hand, or do they have some kind of algorithm that checks for them, even on URL's not in the marketplace?
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    • Profile picture of the author lucille123
      I received a threatening email too, even though I installed the badge a couple weeks ago.
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  • I could be wrong but I think it's a free self promo of Click bank at the expense of vendors and affiliates. Good move Clickbank! Lets hope they obey and stay!
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  • Profile picture of the author trevord92
    I got a similar email today so I've not removed the affected products (I'd already changed the sites).

    And I checked some of the Clickbank products I promote and - on an admittedly small sample - about half weren't displaying the new trust badge and the other half were using a different payment processor.
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    • Profile picture of the author SunilTanna
      Just received the threatening email for all 3 ClickBank vendor accounts. Entitled "2nd notice"

      But I've been in compliance since on or about 26 November 2015!

      Oh, and I never received a first notice.

      Oh, and for the record, I never received most of the emails during the development of the trust badge (and the previous Always On Shopping Portal).

      In my view this is ridiculous, and a further hammer blow to my remaining faith in ClickBank.
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  • Profile picture of the author chetday
    I got the threatening email too, saying I hadn't responded to the first one even though I never received it. As soon as CB started the Trust Badge changes, I removed the few remaining products I was still selling with CB and closed one of the two accounts I still had active. I kept my main account open just in case I wanted to continue to sell a few CB products as an affiliate.

    My question is this... if I no longer have any items on my site listed as products on my CB account, why am I receiving emails threatening to withhold payments?

    Obviously, the software that they think checks for compliance doesn't work very well.

    I've been doing business with CB for something like fifteen years and have made them a lot of money both as a vendor and affiliate, but the new business model they're apparently wedded to these days isn't a model I'm willing to support.
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    • Profile picture of the author SunilTanna
      Originally Posted by chetday View Post

      Obviously, the software that they think checks for compliance doesn't work very well..
      I have to wonder if they checked or they just sent it to everybody with a vendor account???

      If they wanted to send a reminder to everyone, that's what they should have done - rather than a this.

      @ClickBank: If you are reading, here is how you check, correctly:

      1. Log the date/time, IP address, & vendor account name each time the trust badge is loaded

      2. Log the date/time, IP, address, vendor account name, product id, & referring page each time a CB order form is loaded.

      3. Have a script that looks at log #2 and sees if it can find any entries where a vendor's order form is loaded by an IP without the same vendor's trust badge loaded by the same IP address in the prior say 1 hour.

      You can use this to generate a report of the exact vendor ids, products in that vendor & referring pages that didn't display the trust badge. There are no secret info, so you can even share this info with vendors to help them find/locate/fix any bugs with the badge.

      Even compliant vendors may generate occassional items in this report (e.g. the user was too quick for the trust badge JS to load, or the user had JS disabled in their browser, etc.) - but you know there is a potential compliance issue if the vendor say gets 100 order form loads with 0 or a handful of trust badge loads.... in that case you need to manually review that vendor or at least that product.

      4. One small fly in the ointment: your people have said in THIS thread that affiliates linking direct to a vendor's order form don't need to put in the trust badge. So you either need to exclude these items from log 1 completely (log them separately) or at least from the comparison.
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  • Profile picture of the author Eoon
    The email is obviously automated but whatever they're using to check simply doesn't work well.

    In the "2nd notice" the list of affected accounts includes some of the accounts that I know I've solved and some of the accounts I'm yet to solve are not there.

    The whole thing is simply unorganized - let's take the obvious question of pitch plus flow pages. It might be common sense but they still should deal with details like this in their "Implementation Guide". If you are telling somebody that you might keep their money, you better be sure that the procedure works.
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  • Profile picture of the author Eoon
    I still have work to do to make sure all accounts I have are compliant before I contact them about this.

    Luckily, the marketplace thing is not a big deal for me. We'll see what happens, but based on the emails, they don't have the precise data on the pages that they think are not compliant. If they did they'd make the list available to vendors.

    I don't know how the issue will be solved if they're telling me, "We don't know where, but somewhere out there you have a page that has a payment link and no badge."

    My issue is that I have plethora of website, most of them not small and with payment links on a number of pages, so right now I am basically going through everything I've ever done using Clickbank...manually...I don't know how else to do it.
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    • Profile picture of the author silvacourses
      Yep, we got a notice yesterday saying they have been trying to contact us, etc. etc. etc.

      I replied that we have been trying to communicate with them - we have seen emails telling them that we would have all CB links and info off of our sites by the end of this week, and that has now been done.

      I also told them that we don't list other products or companies on our web site, because we don't want to confuse our customers, and that if they want us to list our products on their web site, like we do with Amazon, eBay, Learn Out Loud, iamplify, and others, we'll be happy to do so.

      When we build the web site and we promote the web site and it only sells our products, it doesn't make sense to me to promote a brand on there that has nothing to do with our products or our company. When they build a web site and they bring customers to it, I'll be happy to list our products on their site.

      Like you say, they are doing what they believe is best for them, and I wish them well. They had a customer support person named Tom (tdg) who was a big help in getting us started selling our products through affiliates 12 years ago. It has been a nice run, but maybe it is true that all good things must come to an end some day.
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  • Profile picture of the author Oziboomer
    Hold On...Hold On....

    I received the same email but 7 hours later I received an apology from Clickbank.

    Did anyone else get that apology email?
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    • Profile picture of the author ElGuapo
      Originally Posted by Oziboomer View Post

      Hold On...Hold On....

      I received the same email but 7 hours later I received an apology from Clickbank.

      Did anyone else get that apology email?
      Yep.

      Signed off by the 'Clickbank Tram'.

      This is fast becoming a circus. I for one am already researching other options.
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  • Profile picture of the author StevenUK
    Yep, we received the same apology letter.

    ClickBank are supposed to be professionals, are they not?!..
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  • Profile picture of the author Eoon
    I haven't been following the story from the start so does someone know the reasons behind all this. Is the FTC pressing them to do something like this? No way this change can have a good impact on their income. People will leave them, conversions will drop...

    Phrase like: "improved customer trust and experience" that are supposed to result in increased conversions are just that, phrases. Anybody (including Clickbank) who knows anything about conversion knows that often the conversion depends on pulling the visitor in before making an offer to sell them something and that you shouldn't put an image of them taking out the wallet and spending money.

    This is true even for the call to actions, no smart marketer will say "Pay Now", instead you'll say something like "Secure Your Copy"...

    And that badge talking about a purchase right from the start can in no way be good.

    And as far as user experience goes let's split the people visiting the websites into two groups:

    1) Those who have heard about Clickbank - there's no way that improves trust for these people, we all know that there's no "trust" factors attached to the good name of Clickbank, so it's a moot point

    2) Those who don't know about it - just seeing the word "Bank" at the top makes you feel insecure. If you are a 50 year old women who just stumbled upon the website, there's no way that the badge will improve your trust. It would just give you the feeling that this website will do something related to your bank and you'll be out of there in 5 seconds.

    We know it and Clickbank knows it.

    But it is what it is and it would be great if people who already have implemented the changes and are measuring stuff can share their conversion experiences after the change here, like the overall change and even better, what's performing best in terms of the placement of the badge.
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  • Safety and trust are usually the most lied statements. I know in my country they always say trust me I'll make you safe etc and it's always a lie! I would not trust a trust badge but that's me!
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    soon people... Relax...
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  • Profile picture of the author Oziboomer
    I suspect with the move into physical products....supplements included...there is increasing compliance heat from a variety of regulators.

    The trust badge may have more to do with bigger things and bigger regulatory requirements in relation to providing support to some of the physical sellers.

    If I had a fitness type program that was doing $10M a year on CB but my backend was like $100M and CB wanted a part of it I think CB would do everything to make sure it could handle the legalities of supporting these types of businesses.

    CB doesn't want to piss vendors off...but it wants to ensure it becomes the processor for the big back ends that some of their clients have built.

    There are growing pains with any business and the issues in relation to the trust badge are just that "growing pains"

    If the big successes start leaving then you may start to worry.

    Ask yourself....

    ....Are they leaving?
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