46 replies
can anyone recommend any must read marketing books that will help with internet marketing, email marketing, and affiliate marketing efforts?

I have never had any marketing classes or anything. Looking for some good books that teach it and maybe go into the psychology of it.

EDIT - Meant to post this in main forum.
#books #marketing
  • Profile picture of the author rajdip
    Research this Warriorforum, here is thousend of topic and experts openion.... just look after them. You don't need to read a book...
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  • Profile picture of the author JoeInTheMiddle
    Sitting on my desk right now is a copy of Stickier Marketing: How to Win Customers in a Digital Age.

    I think it will provide you with a strong understanding of the objectives of digital marketing. Namely proving value to your customers through your marketing efforts and driving longer term engagement with your audience.
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  • Profile picture of the author Jammy123
    Banned
    Originally Posted by wAvision View Post

    can anyone recommend any must read marketing books that will help with internet marketing, email marketing, and affiliate marketing efforts?
    If you are Interested on video tutorial course you can go udemy.com you will find there Many video tutorial course from successful online marketer.
    Basically I have acquired many tips from there. These videos like a live tutorial class.
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  • Profile picture of the author nguyenhoang1411
    Originally Posted by wAvision View Post

    can anyone recommend any must read marketing books that will help with internet marketing, email marketing, and affiliate marketing efforts?

    I have never had any marketing classes or anything. Looking for some good books that teach it and maybe go into the psychology of it.

    EDIT - Meant to post this in main forum.
    You can read some books as Everybody Writes, The New Rules of Marketing & PR
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  • Profile picture of the author Paulhero
    In my opinion digital marketing is changing so quickly, that all the books become outdated the moment they occur on the shelves of the bookstores. It is better to read some blogs and forums dedicated to this topic and to follow some prominent figures in the SEO and marketing field on their Twitter pages.
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  • Profile picture of the author raymond82
    Maybe, “The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” by David Meerman Scott.
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  • Profile picture of the author NewDaisy
    You might try to read something from Ann Handley. It’s a true expert in at the digital marketing field.
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  • Profile picture of the author raymond82
    Oh, this one is great - Epic content marketing: How to tell a different story… by Joe Pulizzi
    You are welcome!
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  • Profile picture of the author GigiCath
    No book is worth spending time and money because by the time you will finish it and start implementing that stuff, things would have been changed in the actual market.
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  • Profile picture of the author evilfighter
    Over the years, I have learned that SEO and marketing tactics can be learned from experience. If you are not doing it, you cannot learn it. You can't find out what works and what doesn’t.
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  • Profile picture of the author CandyKc
    Don't rely on books! Everything changes so fast nowadays. A Marketing strategy that could be mentioned in a book could not be working the next day!
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  • Profile picture of the author Chandana Perera
    Sound Books Makes Sound Mind

    The fundamental of Marketing and Branding have not changed yet since human mind works the same way from its inception.

    Of course you need to change the strategies and Tactics of branding and marketing to cater for the new ear(Digital Marketing).

    If possible, please read these books

    1.Ogilvy on Advertising by David Ogilvy

    2.Tested Advertising Methods by John Caples

    3. The Psychology of Persuasion- INFUENCE by Robert B. Claldini

    4. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk- Al Ries and Jack Trout.

    even though, these are old books, they teach you the very fundamental of Marketing and Branding.

    If you want to learn from new guys, then listen to Jeff walker and Eben pagan. They preach the same fundamentals.

    Good Luck!!!
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  • Profile picture of the author fernando avila
    Originally Posted by wAvision View Post

    can anyone recommend any must read marketing books that will help with internet marketing, email marketing, and affiliate marketing efforts?
    Check out the book "Launch" by Jeff Walker.
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  • Profile picture of the author hagendazz07
    I'd recommend you to read a lot on marketing in order to familiarize with the subject, but if I had to choose a few I'd go with:

    The psychology of persuasion by Robert Cialdini
    Guerrilla marleting by Jay Conrad Levinson
    The 80/20 sales and marketing by Perry Marshall

    Joel
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    • Profile picture of the author quadagon
      Originally Posted by Paulhero View Post

      In my opinion digital marketing is changing so quickly, that all the books become outdated the moment they occur on the shelves of the bookstores. It is better to read some blogs and forums dedicated to this topic and to follow some prominent figures in the SEO and marketing field on their Twitter pages.
      Originally Posted by GigiCath View Post

      No book is worth spending time and money because by the time you will finish it and start implementing that stuff, things would have been changed in the actual market.
      Originally Posted by CandyKc View Post

      Don't rely on books! Everything changes so fast nowadays. A Marketing strategy that could be mentioned in a book could not be working the next day!
      I think you need to change the quality of the books you buy. Claude Hopkins Scientific Advertising was published in 1923 and is still relevant. Cialdini's Persuasion was published in the 1980's and is still a must read.

      Personally if you are looking at psychology then in no particular order:
      • Influence by Cialdini (also Yes and The Small Big)
      • Neuromarketing by Patrick Renvoise
      • Brainfluence by Roger Dooley
      • Priceless by William Poundstone
      • Thinking fast and slow by Daniel Kahneman
      • Ca$hvertising by Drew Whitman
      • Predictably Irrational by Dan Ariely
      • Paradox of Choice by Barry Schwartz
      • Triggers by Joe Sugarman
      • Psychology of Selling by Brian Tracy

      I could go on but that's a good start.
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    • Profile picture of the author kilgore
      There are two books I'd recommend for anyone starting a business (especially an online business). They aren't necessarily about internet marketing and certainly don't tell you anything about how to do affiliate marketing or email marketing. Actually, they don't really tell you how to do anything, so if you're looking for "how to" books, they definitely aren't what you're looking for. But personally, I think "how to" books are overrated: so much changes depending on your business, your customers and the business environment in which you operate.

      So rather than telling you what to do or how to do anything, what these provide is a really helpful framework on how to think about your business, your customers and your product. In other words, these books help you think for yourself so can figure out what to do and how to do it on your own, based on your own knowledge and experience with your own business and your own customers. To me that's a lot more valuable than knowing what the state-of-the-art techniques were for likely very different businesses doing affiliate marketing in 2005 (or even in 2015).

      So here are my two favorites:
      • The Four Keys to the Epiphany by Steve Blank: The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.
      • Founders at Work by Jessica Livingston: A collection of interviews with founders of famous technology companies about what happened in the very earliest days. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? The reason their founders become rich is that startups do what businesses do--create value--more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.
      [Descriptions shamelessly adapted from Amazon.com)

      Blank's book in particular would be valuable for the many WF members who seem to be looking for push-button methods to instant riches. You certainly won't get that sort of thing from his book -- but you will get a new way of thinking about what it means to start a business. In short, instead of execution, the focus is on experimentation and hypothesis testing. It's hard to overstate how important this change in mindset is.

      Livingston's work is less transformative, but still very informative. And it's a really fun read!
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  • Profile picture of the author Randall Magwood
    You can go to Youtube and find alot of great videos, and even seminars of people who are making a killing. I know an offline book that you should read to. It still applies to internet marketing 100% even though it's for offline small business owners. It's called "The Ultimate Marketing Plan" by Dan Kennedy. You should pick it up on Amazon or at your local bookstore.

    And study material by a guy by the name of "Yanik Silver".
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    • Profile picture of the author shaunybb
      Hey there a very powerful book to read that will be very beneficial to your online and marketing efforts is called:-


      Start With Why-Simon Sinek!!!


      It will definitely help you a lot
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  • Profile picture of the author art72
    "Think and Grow Rich" - by Napoleon Hill

    Whilst someone said everything changes so fast... I think the most power tool you need to market anything anywhere, requires a proper mindset.

    As far as strategies, tools, and resources go... Make sure you know what your definite online purpose means to you?

    Everything else can be obtained here on the forum through research.

    I'm a binge reader, I generally cannot get through thick training books, but bite size chunks add up as you get the highlights of multiple experts, and can isolate the mathematical probability of having success through assimilating other peoples proven success. Especially, when 4-5 top sellers all use the same or similar strategies.
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    • Profile picture of the author Chandana Perera
      The E-Myth by Michael E. Gerber is one of the greatest books. Seth Godwin type of Marketers criticizers these books but it if you want to build a scalable to business (online or offline), you need to follow these basic fundamentals.
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    • Profile picture of the author tyronne78
      I agree with art72...all of the marketing training in world won't mean a hill of beans if you don't have the proper mindset...

      Originally Posted by art72 View Post

      "Think and Grow Rich" - by Napoleon Hill

      Whilst someone said everything changes so fast... I think the most power tool you need to market anything anywhere, requires a proper mindset.

      As far as strategies, tools, and resources go... Make sure you know what your definite online purpose means to you?

      Everything else can be obtained here on the forum through research.

      I'm a binge reader, I generally cannot get through thick training books, but bite size chunks add up as you get the highlights of multiple experts, and can isolate the mathematical probability of having success through assimilating other peoples proven success. Especially, when 4-5 top sellers all use the same or similar strategies.
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  • Profile picture of the author usir
    I don't believe the "best" since it's possible to convert any garbage idea into million dollar profit business.
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    • Profile picture of the author fin
      I liked Made To Stick, but have lots of great ones on Kindle and Audible.
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  • Profile picture of the author Lucian Lada
    One of my favorite books on marketing is Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition by John Morgan. A book written by someone who understands that you cannot just go around and market the same way as your competitors, and expect decent results.

    On the same page is also Seth Godin's Purple Cow.
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    • Profile picture of the author fin
      Originally Posted by Lucian Lada View Post

      One of my favorite books on marketing is Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition by John Morgan. A book written by someone who understands that you cannot just go around and market the same way as your competitors, and expect decent results.

      On the same page is also Seth Godin's Purple Cow.
      Was gonna buy that yesterday, but got Sticky Branding instead.

      BATM is next on my list.
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  • Profile picture of the author time4vps
    These are some really nice new books about marketing and more...

    The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

    Growth Hacker Marketing by Ryan Holiday

    Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jefferey

    Playing to Win: How Strategy Really Works by A.G. Lafley & Roger L. Martin
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  • Profile picture of the author esmarshall
    outwitting the devil by napoleon hill (not really a marketing book, but its very insigtful)

    psycho-cybernetics - maxwell maltz

    breaking the barrier to online marketing - E.s Marshall

    Positioning - jack trout

    no b.s direct marketing - Dan Kennedy

    all marketers are liars - seth godin


    theres more but you should get through those first
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    $900 off a fully active gold member MOBE account (full price $2000)...message me if your interested
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  • Profile picture of the author Alex The Lion
    The 4 Hour Work Week
    The Lean Startup
    Jab, Jab, Jab, Right Hook
    80/20 Marketing
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  • Profile picture of the author DURABLEOILCOM
    Originally Posted by wAvision View Post

    can anyone recommend any must read marketing books that will help with internet marketing, email marketing, and affiliate marketing efforts?

    I have never had any marketing classes or anything. Looking for some good books that teach it and maybe go into the psychology of it.

    EDIT - Meant to post this in main forum.


    Guerilla Marketing Series, Four Year Career, Go Pro, and The Millionaire Fast Lane.
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  • Profile picture of the author jony1
    i think "Launch" is one of the best Business Book.
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  • Profile picture of the author FromCook2King
    Marketing as far as making money online. You won't find on shelves. However a great guy is Frank Kern. That guy is a bad ass. Find reputable marketers in the WSO section. Read the reviews, search for reviews etc... As far as professional books go

    - Buyology: Truth and Lies About Why We Buy
    - Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
    - The Buying Brain: Secrets for Selling to the Subconscious Mind
    - Economics DeMYSTiFieD
    - Secret Language of Color aka color theory
    - Predictably Irrational
    - Lynda: Marketing Research Fundamentals
    - Lynda: Marketing Fundamentals
    - Explorations in the Sociology of Consumption
    - Subliminal: How Your Unconscious Mind Rules Your Behavior

    lol You'll find that in the end, much like life, everything is based on ideology. These books will just make you really intelligent on the broad spectrum on the world in marketing, life and society and will not really give you a system to making money online. You gotta shop for those courses.

    - Screw 9-5 aka Lazy Ass Stoner. He has a youtube channel
    - Wealthy Affiliate
    - Most importantly if you are looking to make money in SEO and websites. Search for SEO case studies.




    If you wanna go hardcore. Academic's are the way to go because they cover everything
    - Theory
    - Principles
    - Essentials
    - etcc

    These books are hella expensive though.

    Be weary, it is action that makes money not theory. Ultimately you'll find yourself reading one of those books while taking an MMO course at the same time. Treat this like your in college. If you haven't already, take a quick course on money management, time management and goal setting to set yourself up and then get into all the marketing stuff. It should only take you like a week to learn all the self management stuff.
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  • Profile picture of the author talfighel
    When it comes to email marketing and mastering it, I would learn from the master and business coach terry dean. His website is terrydean.org.
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  • Profile picture of the author djmill
    Check out Dan Kennedy's books.

    They're well worth the read and offer psychological insight too.

    Also, Influence by Cialdini was a great read for psych stuff.
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  • Profile picture of the author tyronne78
    Russell Brunson's DotComSecrets...that book will knock your socks off!
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  • Profile picture of the author Join Hobson
    you can read books, join group, forum talking about internet marketing like warrior. You can find books, documents on internet.
    goodluck!
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  • Profile picture of the author doanxuanhoang
    You can reading book of T.Harv Eker
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  • Published books are the single cheapest and highest quality source of business information.

    Compared to attending training courses or even buying them online, the info you can get from a good book is way cheaper and straight to the point. You can buy a book by a guy like Alan Weiss and get his condensed advice and strategy for the price of a delivered pizza. Priceless.
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  • Profile picture of the author Brent Stangel
    Looking for some good books that teach it and maybe go into the psychology of it.
    One of the most helpful books I ever read:

    How To Win Friends and Influence People from Dale Carnegie.

    Also:

    Frogs Into Princes
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author jonmoss
    I would like to reinforce tyronne78's comment. Russell Brunson's DotComSecrets book is absolutely fantastic and so easy to read. You can buy the physical book from his website or go to Amazon and download the ebook for Kindle (much quicker). You won't be disappointed.
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  • Profile picture of the author helenl
    Some aspects of sales and marketing change fast e.g. Facebook marketing books are out of date almost as soon as they are printed. But others don't because the way people think and behave doesn't change all that much. So I recommend Influence by Robert Cialdini, Write to Sell by Andy Maslen and Cashvertising by Eric Drew Whitman. The last two are copywriting books, but they made me look at what, how and why people buy, in a new way.
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    • Profile picture of the author discrat
      for List Building Matt Bacak has some really good digital books that are really worth checking out.


      - Robert Andrew
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  • Profile picture of the author writeaway
    Pick up any Seth Godin book

    IDEA VIRUS is particularly insightful
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  • Profile picture of the author hagendazz07
    There's also Getting everything you can out of all you've got from Jay Abraham which is a great book.

    Joel
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  • Profile picture of the author E. Brian Rose
    I know a good book that just got published
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    Founder of JVZoo. All around good guy :)

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  • Profile picture of the author NewParadigm
    The Millionaire Fastlane is fairly recent and recommended.
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