Best way to verify leads

Yes - absolutely. The best way to verify your leads is to actually try to sell them something..

That's the best way.

Every source of leads you have is going to perform differently. You need to track your results so you know your metrics. It's not really optional.

If you're going to buy advertising...

You want to make your money back within some reasonable period of time that you can afford. If you got a three month funnel that boosts your value per customer, that changes the entire game.

You can afford to spend more.

So really - there is only lead verification strategy - start small, buy small, test small. Pitch them and see how they perform over time. If they don't buy anything, ever, at all, period, no matter what...

Well...

Dump that source.

For example, for the hell of it, let's say you're doing solo advertising. For the sake of simplicity, you have two providers. Provider A and Provider B.

And let's just say you sell a product for $97 on the front-end, and your average conversion rate is 1%. So for every 100 clicks or visitors you get to your sales page, you make 1 sale.

This makes the math easy. So let's say those things are two, and you've tested your funnel over time. For every 100 visitors, you make one sale, and you earn $97. And that's it.

That's all you sell. You don't have a funnel.

How can you verify your leads?

Okay. So you buy a solo ad from Provider A and Provider B and you buy 100 clicks each. Let's say Provider A is $1 per click, so pay $100 bucks. And Provider B is $0.50 a click, so you pay $50 bucks.

Provider A - on average, is converting for you at your typical 1.5%. So you're spending $100 for 100 clicks, and making one and a half sales on average. So for every $100 you spend, you make $145.50.

But you're getting 1.5 customers.

Then Provider B, you're spending $50 for 100 clicks, but let's say it's only converting at half of a percent. So you're making 1 sale for every 200 clicks.

So you're spending $100 for 200 clicks and you're making one sale, and you're earning $97. In other words - you're losing $3 and getting one customer.

Now you know how your leads are performing.

Do you stop doing Provider B and only do Provider A because Provider B only converts at half of a percent? No. You add together your sales from both providers and you get an average.

So let's do the math.

Provider A: $1 per click. Spend $200 for 200 clicks. Sales: 3 sales. Revenue: $291. Earnings: $91

Provider B: $0.50 per click. Spend $100 for 200 clicks. Sales: 1 sale. Revenue: $97. Earnings: $3 loss.

$91 + -$3 = $88 earnings.

Now why would you keep Provider B - even if you're losing money - and it's bringing your total earnings down?

One: Because your total earnings are still positive, aka. you can "afford it".

Two: You're getting a customer, aka. you can sell to that customer again later, on the back-end.

And customers are as good as money in the bank.

Anyway...

That's a lot of math. I almost went blind typing it. But secretly - this is a money math business.

Don't tell anyone.

Marc

What data fields are you collecting?

I use a special outside service. Or just delete all of the unsubscribers off your list at the end of the month. Or delete all of the leads that who have reached the end of your email sequence, and delete them so that they don't cause you to pay for more than you have to with your email autoresponder.

I use a software called email verify pro to verify all my emails, and also delete inactive subscribers every few months

There are a few things you can do to make sure people use their real emails.

You should clearly state that the information requested (your lead magnet) will be sent to the Email Provided. Make it very clear to the visitor about this.

When they see that the information requested will be sent via email - why would they use a fake email? .. you get what I mean!

You can also use a Double Opt-in Feature or Confirmed Feature. This means that they will need to verify their emails before having access. This is a feature that your Auto-Responder Service should have.

These are the two best ways to make sure you get legit emails to your list.

I hope this helps!

Keep up the great work!

I use ehygenics to verify and clean my names

One thing I would NEVER do to verify a lead (many people do this however) would be to simply upload the contact information into Get Response or Aweber, for example. Unless that person has agreed to receive information through that particular autoresponder, any message you send them will be considered straight up spam, since they did not in fact agree to being contacted by that autoresponder in the first place.

With that being said, if you DO contact them this way (not recommeded), the message will still provide some useful information such as deliverabilty and complaint percentage for example.