I was caught in it so maybe other vendors are doing the same as well.
Driving traffic yourself to your JVzoo page.
Now since JVzoo is an affiliate platform, then the vendors should
not be driving traffic themselves to their page but affiliates should. You are
paying JVzoo (or any other affiliate platform) for their affiliate
sales system, so to drive traffic yourself and paying a fee would
only be robbing yourself.
So have a separate page for your affiliates and another for yourself.