Is this affiliate landing page too UGLY to promote?

by exoro
29 replies
Hey everyone,
I am working on a car blog of sorts and I'm picking the best affiliate programs to promote.

On Clickbank, I came across a DIY car painting product. The guy who makes the product seems authentic and has a youtube channel where he regularly makes videos(he has over 30k real subs).

My only issue is his landing page(not an affiliate link). It has a gravity on Clickbank above zero (1.28) which isn't real crazy, but I have seen worse 'gravitied' products that still sell good.

The issue I have with the landing page:

My biggest gripe with the landing page is that it is a bit ugly and in your face. Personally, I'm not too sure if I'd be comfortable sending traffic there. The affiliate products I've had success with in the past aren't that hard-selly and are more modern looking.

My idea to get past this issue:

I was thinking of creating my own landing page (or a detailed review) and sending people to the checkout page instead.

Is that a good idea?

Thanks.
#affiliate #clickbank #landing #landing page #page #promote #ugly
  • Profile picture of the author Marc Rodill
    If you're thinking about doing your own landing page, do it. Split testing is always a great idea. As far as it being too in your face - it doesn't matter. In direct response, ugly often outperforms.

    In any case...

    I wouldn't say it's that ugly. It's actually formatted pretty well. I was really expecting something just horrid from the way you talked about it. But this is a normal looking sales page to me.

    If it converts your traffic, then good.

    If you're worried about your traffic being annoyed with you, just tell them what you told us here before you give them the link. "Hey this guy is kind of in your face, but he knows his shit."
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    • Profile picture of the author exoro
      Originally Posted by Marc Rodill View Post

      If you're thinking about doing your own landing page, do it. Split testing is always a great idea. As far as it being too in your face - it doesn't matter. In direct response, ugly often outperforms.

      In any case...

      I wouldn't say it's that ugly. It's actually formatted pretty well. I was really expecting something just horrid from the way you talked about it. But this is a normal looking sales page to me.

      If it converts your traffic, then good.

      If you're worried about your traffic being annoyed with you, just tell them what you told us here before you give them the link. "Hey this guy is kind of in your face, but he knows his shit."
      Great advice! Thanks! Maybe I was a bit harsh on the page. Probably just because I'm more used to linking to traditional ecommerce product pages rather than digital product sales pages.
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  • Profile picture of the author Steve L
    Originally Posted by exoro View Post

    Hey everyone,
    I am working on a car blog of sorts and I'm picking the best affiliate programs to promote.

    On Clickbank, I came across a DIY car painting product. The guy who makes the product seems authentic and has a youtube channel where he regularly makes videos(he has over 30k real subs).

    My only issue is his landing page(not an affiliate link). It has a gravity on Clickbank above zero (1.28) which isn't real crazy, but I have seen worse 'gravitied' products that still sell good.

    The issue I have with the landing page:

    My biggest gripe with the landing page is that it is a bit ugly and in your face. Personally, I'm not too sure if I'd be comfortable sending traffic there. The affiliate products I've had success with in the past aren't that hard-selly and are more modern looking.

    My idea to get past this issue:

    I was thinking of creating my own landing page (or a detailed review) and sending people to the checkout page instead.

    Is that a good idea?

    Thanks.
    So you're going to recommend a product you've never actually used. How do you know it's worth the money? You owe it to your visitors to vet products you recommend. IMO

    Also, yea that website design looks really tacky.
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    • Profile picture of the author Greg guitar
      Originally Posted by Steve L View Post

      So you're going to recommend a product you've never actually used. How do you know it's worth the money? You owe it to your visitors to vet products you recommend. IMO
      It is admirable that you want people to be ultra-responsible to their prospects, but this isn't practical advice in many cases.

      If one takes part in a new product launch, the advice is impossible to follow, also impossible for a salesperson with say, $10k in liquid assets, to try selling Ferraris only after buying one for personal use.

      If I sell my friend's high end designer purses, I'm trusting him, because I know he is trustworthy and a good business person, who is contracting only expert craftspeople to make them by hand. Even if I wanted to wait years (to see how well they wear over time; when buying a $50k purse, it ought to last a while), I'm a guy who isn't my target market, and I'm sure not going to be handing them out to testers.

      In most cases, I think it makes more sense to research the people and/or companies you're about to partner up with, making sure you can have confidence in them to put out quality, than to personally test every product or service you might make a commission from, which isn't a thorough way of researching anyway, as products which fail half the time, have a 50% chance of getting past your vetting process without showing their flaws.
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      • Profile picture of the author shaunybb
        hey there well I keep this short and sweet:-


        Have you brought the product yourself? Does it solve the problem & offer the solution? Are you just marketing to "make money'? Or actually HELP and GUIDE your customer!


        Why would you send traffic to a generic landing page?......Take your own advice and make a unique, compelling landing page.
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      • Profile picture of the author webmarketer
        As has been already posted, create your own LP and test. These are very sound advice given to you.

        Your own LP means you don't surrender the email address to the product creator for his list but is yours to build your own.

        You will have more control on the LP you want to drive traffic to after you've done your split test. You own the page so you can do the tests all you want.

        Also, and most important, whether ugly or appealing, the LP of the product creator is used by the rest of his other affiliates. If you use the vanilla LP page he provides with same colors, layout, and copy, what's to separate your marketing efforts from the rest? You'll just be another robotic drone on his list of affiliates. Another face in a crowd.
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      • Profile picture of the author Steve L
        Originally Posted by Greg guitar View Post

        It is admirable that you want people to be ultra-responsible to their prospects, but this isn't practical advice in many cases.

        If one takes part in a new product launch, the advice is impossible to follow, also impossible for a salesperson with say, $10k in liquid assets, to try selling Ferraris only after buying one for personal use.

        If I sell my friend's high end designer purses, I'm trusting him, because I know he is trustworthy and a good business person, who is contracting only expert craftspeople to make them by hand. Even if I wanted to wait years (to see how well they wear over time; when buying a $50k purse, it ought to last a while), I'm a guy who isn't my target market, and I'm sure not going to be handing them out to testers.

        In most cases, I think it makes more sense to research the people and/or companies you're about to partner up with, making sure you can have confidence in them to put out quality, than to personally test every product or service you might make a commission from, which isn't a thorough way of researching anyway, as products which fail half the time, have a 50% chance of getting past your vetting process without showing their flaws.
        Whatever you feel comfortable doing. Your reputation is at stake however, and nothing is more important.
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      • Profile picture of the author Christopher Fox
        Originally Posted by Greg guitar View Post

        It is admirable that you want people to be ultra-responsible to their prospects, but this isn't practical advice in many cases.

        If one takes part in a new product launch, the advice is impossible to follow, also impossible for a salesperson with say, $10k in liquid assets, to try selling Ferraris only after buying one for personal use.
        That is quite the stretch you are making there. The dude ain't trying to sell Ferraris, he is talking about selling an INFO PRODUCT from someone he doesn't personally know. No offense, but your analogy is way off base, and seems to be an excuse to peddle whatever info product one can without vetting it.

        You call such admirable. I call pre-review RESPONSIBLE (not ultra responsible as you say, just plain 'ol normal responsible), for their is a lot of JUNK out there in the info world, and, yes, a lot of money has been made off of junk.

        But, if you are just the affiliate and don't have to deal with returns, who the hell cares, eh? Just peddle Info Products, without ever taking a little bit of time to see what you are actually selling?

        Sounds a bit cheesy to me ...
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  • Profile picture of the author onSubie
    Create your own landing page with an Opt-In form to collect emails and build a list.

    Offer a freebie like an ebook or video(s) on car detailing. You said the author has many YouTube videos. Maybe some of what he gives away for free on YouTube could be packaged as an opt-in incentive.

    Then through your email series on tips and advice for fixing cars, promote the affiliate program.

    Try different things to see what works:
    - Just send traffic to the page without explanation. Some "ugly" pages convert well
    - Send traffic with a disclaimer "I know the sales page looks ugly but the product is awesome"
    - Try sending traffic to your own page and redirect to the checkout. You will have to clear this with the vendor (as you suggested)

    Split test them by segmenting lists/landing pages or rotating pages over time.

    Once you have an autoresponder series that works you can start ramping up traffic to your squeeze page.

    In any case, using your own landing page that goes directly to the checkout page should be done with permission of the vendor.
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  • Profile picture of the author BenJackson
    Is there another competing product you can sell? Making your own landing page is a lot of work for a product that may not sell very well.
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  • Profile picture of the author hardworker2013
    Try making a blog about auto body painting then put some quality info on there then put your link sending them to the clickbank page is option1. Option 2 is to create a free pdf about auto body painting tips etc and set up a landing page to capture emails and then redirect the visitors to the clickbank link. Did you do your niche research to see if the market is profitable?
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  • Profile picture of the author DIABL0
    You really need to test !!!

    I have seen one lander that looked much much better than the other and the other blew the better looking one away on conversions. I was amazed, because I thought for sure the better looking one was going to kill it.
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    • Profile picture of the author exoro
      Originally Posted by DIABL0 View Post

      You really need to test !!!

      I have seen one lander that looked much much better than the other and the other blew the better looking one away on conversions. I was amazed, because I thought for sure the better looking one was going to kill it.
      Good to know. Thanks! That's surprising to hear.
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  • Profile picture of the author art72
    For the record, many product owners will supply a serious affiliate/publisher with a review copy of their product upon request.

    I'm not suggesting that I entirely agree that 'buying' the product will provide me any more ammunition to promote, publish ads, or convert sales.

    As an example:

    After receiving an email some 2-3 hours ago regarding a 45 min interview with Dan Kennedy by his new CEO; A.J. Mirabedini, which is to be recorded at the SUMMIT this Friday..., I was entertained by the option to submit a question to ask Dan... (*despite knowing it likely won't get asked during the live/recorded interview), doing so - lead me to (2) potential products to promote:

    1.) Infusionsoft
    2.) LeadPages

    (*both of the above were used to send the email, and create the LP)

    In conclusion, Lead Pages is too rich for my blood, so I own a Pro Version of OptimizePress.

    While investigating LeadPages pricing, and affiliate program... I learned they do require you to purchase, in order to promote their product as an affiliate/publisher, fair enough! - One down...

    However, while researching Infusionsoft, I found it to be a powerful CMS that is used by many successful marketers, product creators, and online businesses in the B2B, and B2C industries... Again, too rich for my blood.

    Thus, from conducting some research... all from GKIC, it enabled me to sign up to Infusionsofts Affiliate Program. Average commission is $500. They currently serve over 30,000 satified clients... Dan Kennedy being merely one of them.

    Therefore, WTF do I need to spend $500 a month for Infusionsoft's CMS services to calculate they are pumping out 11- figure monthly billings?

    I suppose when I install a bidet (@$$ cleaner) that I need to 'buy one' to qualify my @$$ to make money off of selling one?

    I am sick n' tired of incompetent blanket statements made here!

    It's becoming a plague of sorts...kinda like a knowingly asking a question that clearly defies any teasonable answer... Just to watch how many people will stoop so low in an effort to look intelligent...that their 'attempt' to answer... screams; "Donk!" - like a bad poker player!

    Promote what sells... Sure, if you can live well only promoting what you buy... Wand-er-full!

    But... I am a lean 145#'s soaking wet with an external genitalia, and ripped abs... And I'd bet, I can sell obese women a solution!

    Is that wrong... just because I'm not obese, and I'm hung like a ripe finger-banana... (I think not) Therefore, IM!!!

    Ok, now that that slates been cleared... You can create your own landing pages and link directly to the CB order form, with the vendors permission.

    I've done this prior to avoid visitors landing on my opt-in, only to land on a vendor's opt-in. After all, I'll help them make sales... But the list IS MINE first and foremost.

    Good luck!
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  • Profile picture of the author almostfamous9090
    You need to Split test first. thanks
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  • Profile picture of the author Randall Magwood
    I like the sales letter. And the offer too. I would just build an email list, and then send them to your affiliate link to that page. Get your own domain name when redirecting traffic to your list. Simple.
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    • Profile picture of the author JohnMcCabe
      You may think that page is ugly or over the top (have to give you the 'over the top'), BUT

      Beauty is in the eye of the beholder - in this case, the ones that be holdin' their credit cards.

      I wouldn't worry about the gravity. Worry more about how you can send people to the page with an open mind about buying.

      This is an old-school long form sales letter, and I'm guessing it speaks to the target audience.

      Whether the quality of the product is up to snuff or not is something you have to decide. Since you are making the referral, your rep is on the line, too.
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  • Profile picture of the author Marc Rodill
    By the way, don't be surprised that a sales page like this will polarize people. As you can see just from the responses to this thread, some people also think it looks tacky, while other people like me and Randall and John think it's perfectly fine and normal. Of course, whether it looks tacky, or fine, or normal or not, is just an opinion, and I don't care about opinions. I care about results. You should too.

    It's normal for people to get freaked out that some of their customers don't like their advertising. But it's advertising. It's purpose is to make you money; not to gain "the approval" of your prospects. A lot of times people will complain about your advertising, but still buy. It's weird, but whatever. They bought. That's the only metric that matters.

    You know, with the caveat that the product is good, etc. Goes without saying. But you gotta say it - if you don't make it clear, they come at you with pitchforks. "Get that guy!"

    Originally Posted by exoro View Post

    Great advice! Thanks! Maybe I was a bit harsh on the page. Probably just because I'm more used to linking to traditional ecommerce product pages rather than digital product sales pages.
    Definitely. This sales page is traditional, hardcore direct-response selling. It's of a different breed entirely than traditional ecommerce pages - which are actually more modern than "traditional" when it comes to selling.
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    • Profile picture of the author exoro
      Originally Posted by Marc Rodill View Post

      I don't care about opinions. I care about results. You should too.
      That just about sums it up there Thanks!
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  • Profile picture of the author jasondinner
    I happen to personally know the creator/owner of that product and his offer converts very well with the right traffic.

    He also is the real deal in terms of the niche in question as the OP already state in his post.

    My advice to the OP is get in touch with him and ask him what would be the best approach to make the most sales possible from your traffic.

    I already told him about this thread so maybe he will chime in or reach out to you privately.
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  • Profile picture of the author keys2prosper
    What's up guys! Tony the creator of the product here... It is a older style layout, but it does convert. It does very well off YouTube traffic. Unfortunately I don't process my own orders with clickbank because of some of the limitations with upsells. But I do have a funnel on CB for affiliates.

    Somebody mentioned that my sales page was very 'direct response style' letter. VS the more modern. What does modern look like to you? Care to shoot some examples?

    I've tested my own traffic on a plain VSL, but the text plus video has always done better.
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  • Profile picture of the author irawr
    Banned
    Originally Posted by exoro View Post

    My only issue is his landing page(not an affiliate link). It has a gravity on Clickbank above zero (1.28) which isn't real crazy, but I have seen worse 'gravitied' products that still sell good.
    The creator of that product has no clue about landing page copy.

    I wouldn't do it.

    "Here's what I got" <-terrible, what about me?

    "You see, what you’re looking at here is a proven, simple way to shortcut all the years of difficulties and learning it usually takes to get the point of being a sought after body work pro.Why do I say it’s proven?" <-people don't want to learn things, don't ever say learn or teach, unless it's a language or it's a course to become a teacher. Edit: or if you are using the word negatively, example "Without my revolutionary program, it could take you a lifetime to learn the secrets." I still think "With my revolutionary program, you get the secrets you need to achieve real success" is better. All of the words and phrases are positive. (revolutionary program) (secrets you need) (achieve real success) that's all your brain "sees."

    "In short, this is EXACTLY what you need to immediately break free of being an amateur and doing an amateur job, and start kicking ass and wowing people with your skills and your results NOW." <- in short this claim massively sucks.

    "The first time I painted it the garage got infested with nasty termites just as I finished laying the final clear gloss coat." <-in the image the garbage appears to be made of bricks, big trust problem, the story is unbelievable.

    "Add to cart" <-terrible... /facepaw

    Edit: oh good he posted: FIX YOUR PAGE.
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    • Profile picture of the author keys2prosper
      Originally Posted by irawr View Post

      The creator of that product has no clue about landing page copy.

      I wouldn't do it.

      "Here's what I got" <-terrible, what about me?

      "You see, what you're looking at here is a proven, simple way to shortcut all the years of difficulties and learning it usually takes to get the point of being a sought after body work pro.Why do I say it's proven?" <-people don't want to learn things, don't ever say learn or teach, unless it's a language or it's a course to become a teacher. Edit: or if you are using the word negatively, example "Without my revolutionary program, it could take you a lifetime to learn the secrets." I still think "With my revolutionary program, you get the secrets you need to achieve real success" is better. All of the words and phrases are positive. (revolutionary program) (secrets you need) (achieve real success) that's all your brain "sees."

      "In short, this is EXACTLY what you need to immediately break free of being an amateur and doing an amateur job, and start kicking ass and wowing people with your skills and your results NOW." <- in short this claim massively sucks.

      "The first time I painted it the garage got infested with nasty termites just as I finished laying the final clear gloss coat." <-in the image the garbage appears to be made of bricks, big trust problem, the story is unbelievable.

      "Add to cart" <-terrible... /facepaw

      Edit: oh good he posted: FIX YOUR PAGE.
      What kind of order button would you suggest? If you're such a good copy writer, let's put yours to the test...

      I won't mention any names... but the copy was done by a 'well known writer' in our community... Thanks for the chime
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      • Profile picture of the author irawr
        Banned
        Originally Posted by keys2prosper View Post

        I won't mention any names... but the copy was done by a 'well known writer' in our community... Thanks for the chime
        Portions of that copy are barely English.

        Originally Posted by keys2prosper View Post

        If you're such a good copy writer, let's put yours to the test...
        I'm not a copywriter and I'm not a newbie. If you want me to do anything it's 1k an hour.
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  • Profile picture of the author mjcole76
    It was pretty much covered by a few people, but always buy product first so you will be comfortable in promoting it, second If you decide to buy the product always build a squeeze page to collect the lead then send them to the offer, do not just send traffic to the sales page, Basic but effective
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  • Profile picture of the author nicheblogger75
    I was expecting a complete mess. That landing page is actually pretty good I think. As long as you send targeted traffic to it and people are looking for that type of product I would say it's fine. I have promoted much uglier landing pages that perfomed great.
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  • Profile picture of the author ChrisBa
    Originally Posted by exoro View Post

    Hey everyone,
    I am working on a car blog of sorts and I'm picking the best affiliate programs to promote.

    On Clickbank, I came across a DIY car painting product. The guy who makes the product seems authentic and has a youtube channel where he regularly makes videos(he has over 30k real subs).

    My only issue is his landing page(not an affiliate link). It has a gravity on Clickbank above zero (1.28) which isn't real crazy, but I have seen worse 'gravitied' products that still sell good.

    The issue I have with the landing page:

    My biggest gripe with the landing page is that it is a bit ugly and in your face. Personally, I'm not too sure if I'd be comfortable sending traffic there. The affiliate products I've had success with in the past aren't that hard-selly and are more modern looking.

    My idea to get past this issue:

    I was thinking of creating my own landing page (or a detailed review) and sending people to the checkout page instead.

    Is that a good idea?

    Thanks.
    Honestly, often from my experience (depending on the niche and audience) the uglier landing pages and ads often can convert better than the ones that are pretty
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  • Profile picture of the author tyronne78
    The sales letter copy is good from the looks of it. I like how you combined video & text. Sales letters that integrate video and text always outperform ones that use strictly text. One thing though...have you thought about telling a story in your headline? I would also take out one of the "add to cart" buttons as well,it makes you look kind of desparate. Just some constructive criticism.

    Great sales letter nonetheless!

    ~TR
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