Going from landing page to squeeze page, what can I expect?

by Pnigro
15 replies
I'm promoting a product in the dating/love/relationship niche.

This is what I'm doing right now
:

I point from my articles to a testimonial landing page where I say something like "This product is great, it changed my life, I highly recommend it". Then from there I link to the vendor's sales page.

This is what I'm going to do now
:

I will now point from my articles to a squeeze page and start collecting their emails. I know the basic stuff about email marketing (give lots of value and build relationships).

Now my question is:

Should I expect a increase in sales? If so, how much? Double? Triple?
#expect #landing #page #squeeze
  • Profile picture of the author mikestenger
    It all depends. First off, I'm glad you changed it around. The way you were doing it sounded very shady to me and would turn me off if I saw something like that.

    Pointing your articles to a squeeze page all depends. Are you getting good traffic to your articles? Are they just rehashed, mediocre information or quality, valuable content?

    And one of the deciding factors here is your squeeze page. See, getting people to your squeeze page is one thing but if the squeeze page, no offense, is horrible, you've completely lost already. So, if you've put together quality articles, a good landing page with at least decent copy, and deliver great value in your emails, I'd say you could expect a much higher increase in sales than triple.

    Then again, it all depends on what you've got put in place already and how you plan on selling to them once they're in your funnel.
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    -Mike

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    • Profile picture of the author Pnigro
      I'm getting 250-300 daily visitors to my landing page coming from my articles so I should expect 75-100 daily subscribers (hopefully more).

      And yeah my articles are valuable content

      Right now I'm making around 2 sales per day. Sometimes I make 5 sales in one day and sometimes I don't make any sales.

      Increasing my sales to a constant 5 sales a day would be AMAZING.
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      • Profile picture of the author ivana
        Your list can do that for you! I mean the constant sales. The way I see it. You get 100 people to click the link and you get around 3% conversion rate. This can be higher if you have good relationship of course.

        Don't just sell one product. Find out what other problem they have, the e-mail that solves them a problem will convert, so they will buy. At higher rate anyways.
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      • Profile picture of the author Christophe Young
        I'm curious how you are getting 300 visitors a day to your landing page from articles alone. That's far more than I was able to do with article marketing.


        Originally Posted by Pnigro View Post

        I'm getting 250-300 daily visitors to my landing page coming from my articles so I should expect 75-100 daily subscribers (hopefully more).

        And yeah my articles are valuable content

        Right now I'm making around 2 sales per day. Sometimes I make 5 sales in one day and sometimes I don't make any sales.

        Increasing my sales to a constant 5 sales a day would be AMAZING.
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        • Profile picture of the author ivana
          300 per day, it can be done. There are tricks, people buy the second tiar PPC to rank their articles higher and so forth. They link their articles, they send traffic to their articles, and so much more.
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          • Profile picture of the author Pnigro
            I wrote 60 articles and I have little competition because I'm in a spanish market.

            That's how I'm getting 300 daily visitors from article marketing alone.

            I also have a CTR of 30% - 35% for most of my articles.
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            • Profile picture of the author silotiko
              Pnigro, I didn't see it mentioned, but I assume you are running an autoresponder series for the product that they opted-in on but didn't convert? Sometimes people overlook that giving gentle reminders as to why the product that they were interested in, but didn't purchase, can be of benefit to them. I think you will be much better off with the "This is what I'm going to do now:" strategy. Good Luck-
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              • Profile picture of the author Pnigro
                Originally Posted by silotiko View Post

                Pnigro, I didn't see it mentioned, but I assume you are running an autoresponder series for the product that they opted-in on but didn't convert?
                What do you mean?

                I've never used autoresponders before. This is going to be my first time
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  • Profile picture of the author YuanHao
    I'm also curious as to what you mean with autoresponders... Do you mean as to sending periodic emails telling them to buy x product?
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    • Profile picture of the author silotiko
      Pnigro, YuanHao: Yes, YuanHao, you've got the idea, however, keep in mind that you are not selling the prospect you are pre-selling. Don't go in and say buy, buy, buy - a more effective approach would be give them a solution, a benefit. Put yourself in there shoes and think about what made them opt-in to your list, what got them interested?
      You could find a report or PLR that has something to do with the product you are selling and make that into a series by breaking up the chapters and of course in each email you send out remember to include your purchase link. You could also talk with the merchant of the product you are selling and ask if they have anything that you could use for your autoresponder, you'd be surprised sometimes they do.
      Pnigro - as you mentioned earlier give them value, it would be the same here, but a bit more tailored so that you can try to get the conversion.

      I hope this has helped-
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      • Profile picture of the author ivana
        A lot of times how to guides - mini courses will get a lot more responsive subscribers than just sending messages without any real sequence. Cause? Well you get them to be engaged into the process, and they get to know you, so next time you send them something, you have a higher chance getting them to read your e-mail.

        I remembered this one guy, he had a course of 11 lessons, well we got 10, and we waited for 2 months to get the 11th message. We were a little upset, but we waited and he had probably the highest conversion of all
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        • Profile picture of the author barbling
          I've done the 7 day free eclass via autoresponders - it can work out quite well indeed.

          I use my autoresponders for:

          customers of my esemianrs
          my free 7 day courses
          my newsletter
          my customer care 1 month long followup series
          my prelaunches
          my post launches
          etc.etc.etc.etc.


          Building up your list is KEY. Definitely add in an autoresponder to capture leads in a variety of ways.
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          • Profile picture of the author Pnigro
            Thanks thanks!
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            • Profile picture of the author Christophe Young
              How many article directories did you submit to? Just ezine or did you blast all of the top directories?
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              • Profile picture of the author Pnigro
                Originally Posted by Christophe Young View Post

                How many article directories did you submit to? Just ezine or did you blast all of the top directories?
                I can't use ezine for spanish articles.

                I used like the top 5 spanish article directories and submitted one unique article per article directory.

                I never submitted the same article to several directories.
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