Selling Ebooks Online

by omovo
42 replies
what should be the average price to sell ebooks online? Please I need your unbiased opinion about this. Thanks guys.
#ebooks #online #selling
  • Profile picture of the author writeaway
    Are you going to be selling them on your site or will you be using a platform like Kindle?

    Also, how will you be promoting? Through your own list or through an affiliate program?

    These are important factors that play into proper pricing strategy.
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  • Profile picture of the author Curtis2011
    The price depends completely on what you are selling, and also on what platform (ie Amazon ebook tend to sell for very cheap).
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  • Profile picture of the author EricBernard
    Price depends on multiple factors such as quality, what's being taught, where it's being sold, etc
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  • Profile picture of the author Bizzleh2o
    just pick a price - validate it by sending out an email to your list - if it fails, drop it down a price point - if it wins, stick with it or take it up a price point
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  • Profile picture of the author Bizzleh2o
    1. pick a price 2. validate it by sending our emails to your list to buy (target : about 5 sales) 3. vie results; if it fails drop the price a notch, if it wins stick with it or take it up a notch
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    • Profile picture of the author jogunn
      Originally Posted by Bizzleh2o View Post

      1. pick a price 2. validate it by sending our emails to your list to buy (target : about 5 sales) 3. vie results; if it fails drop the price a notch, if it wins stick with it or take it up a notch
      If you want to run your book at a higher target price, you need to market yourself accordingly. If you brand yourself correctly and demonstrate your value, you'll be able to charge a little more than your competitors.
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  • Profile picture of the author ss330662
    how i sell my book online. plz give me guidlines to promote it.
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  • Profile picture of the author steveo
    what should be the average price to sell ebooks online
    The average price can start fron 0.99 to $99.99 it all depends on the Niche of your is books
    Please mention more details so that we can help you further
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  • Profile picture of the author Asadullah72
    It deadpan on what you are selling and how !!
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  • Profile picture of the author TrianaMiami
    This is depend on your e book price.
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  • Profile picture of the author Raydal
    Originally Posted by omovo View Post

    what should be the average price to sell ebooks online? Please I need your unbiased opinion about this. Thanks guys.
    You are really asking the WRONG question. People don't buy "ebooks".
    They buy solutions to their problems and other things too which gives them
    more problems, but that's for another posts.

    Your question should be: "How much would people pay for this solution
    I have to their problem?" Ebook is just a format.

    -Ray Edwards
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    • Profile picture of the author dsilvestre
      Originally Posted by Raydal View Post

      People don't buy "ebooks". They buy solutions(...)
      Read that a couple more times to make sure you really get it.

      You are alleviating pain, solving a problem, whether it's making money, losing weight, getting a girl, cope with cancer, shoot videos from home, writing faster...

      How much are people willing to pay for that solution?

      Figure that out and you have your pricing strategy.

      Cheers
      Dan
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    • Profile picture of the author gavinwalsh1
      Originally Posted by Raydal View Post

      You are really asking the WRONG question. People don't buy "ebooks".
      They buy solutions to their problems and other things too which gives them
      more problems, but that's for another posts.

      Your question should be: "How much would people pay for this solution
      I have to their problem?" Ebook is just a format.

      -Ray Edwards
      Totally agree with Raydal.

      I'm in the fitness & fat loss niche and you can buy fitness and fat loss books all day for $10. Yet people buy ebooks and workout programs form Clickbank everyday of the week for much more.

      You've gotta solve a problem and target a specific niche.

      And if you can solve that solution fast, people will pay more.

      Other things you can do to help up the value of your ebook is add video.

      Once your offer is ready to roll, you can test the water and try to find the sweet spot between conversions and $$$ made.

      Gavin
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  • Profile picture of the author adongmanila
    Actually there is no exact price for ebook. The price may differ on quality, place, Niche etc. Every niche book's value are not same. How much money you are going to spend of each sell? so you need to be careful about this things. Thanks
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  • Profile picture of the author skyfallsdown
    What kind of ebooks ? You mean wsos or kindle ebooks ?
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  • Profile picture of the author Alex65
    Also I think you have to look for a price, according to the news, the quality of the information and the reliability of those who wrote in.
    If the ebook is qualitatively valid is my strategy would be to reduce the price by 20%, check the sales and if the feedback is positive increase in the next advertising campaign
    good luck
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  • Profile picture of the author superowid
    The average price is $7, $27 & $47 (the most number I've seen in WSO section).
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  • Profile picture of the author Steve B
    Originally Posted by omovo View Post

    what should be the average price to sell ebooks online?

    The average price of all ebooks selling online is meaningless. It really doesn't matter in the least. Go to Amazon and figure out their average price for an ebook and it will be of no help to you.

    Charge what your ebook is worth to your perfect customer. That amount will vary by niche, by marketplace, by author, and by the results expressed by the consumers of your book.

    Make your book so incredibly valuable to your niche participants that everyone wants it. Pack it with so much value that no one will complain about the price you are asking.

    Steve
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  • Profile picture of the author Steve L
    Originally Posted by omovo View Post

    what should be the average price to sell ebooks online? Please I need your unbiased opinion about this. Thanks guys.
    I'm a fan of 'pay what you want' pricing for all digital goods.
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    • Profile picture of the author ashloren
      Originally Posted by Steve L View Post

      I'm a fan of 'pay what you want' pricing for all digital goods.
      So are torrent downloaders, blackhat forums and Pirate Bay users...

      They are all fans of 'pay what you want' pricing for all digital goods. The problem, of course, is that they don't want to pay anything for them.

      ;-)
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      • Profile picture of the author Steve L
        Originally Posted by ashloren View Post

        So are torrent downloaders, blackhat forums and Pirate Bay users...

        They are all fans of 'pay what you want' pricing for all digital goods. The problem, of course, is that they don't want to pay anything for them.

        ;-)
        Somebody downloading it for free probably wasn't going to pay for it anyways. At least this way, you get their email address.

        Those willing to pay for it, will still likely pay. Your 'superfans' will pay more than the average.
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  • Profile picture of the author omovo
    Thanks guys for all your response to my question.Quite frankly, I'm new at this game, I have downloaded a lot of quality PLR and MASTER RESELL RIGHTS PRODUCTS which I intend to sell on my website.My confusion is, not knowing the right price to sell the ebooks. Thanks again guys for your feed back.God bless.
    Joseph.
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  • Profile picture of the author quadagon
    I'm not sure that the average price will help. Say you find it you will be in a position where half the books sell for more and the other half sell for less.
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  • Profile picture of the author Brent Stangel
    I have downloaded a lot of quality PLR and MASTER RESELL RIGHTS PRODUCTS which I intend to sell on my website.My confusion is, not knowing the right price to sell the ebooks.
    It should be an easy thing to find out what others are selling them for. What do they cost where you bought them...to the general public?
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  • Profile picture of the author DURABLEOILCOM
    Originally Posted by omovo View Post

    what should be the average price to sell ebooks online? Please I need your unbiased opinion about this. Thanks guys.
    What are free programs/tools to create quality ebooks?
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    • Profile picture of the author fernando avila
      Originally Posted by DURABLEOILCOM View Post

      What are free programs/tools to create quality ebooks?
      If you don't have Microsoft Word and are looking for a free option for a word processor you can download LibreOffice. From there you can write up your ebook.

      Then you would download the writer to epub plugin for LibreOffice to convert your document into an ebook.
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  • Profile picture of the author T S Chan
    It depends on your objectives...

    - to build a buyer's list => price it at lower price.

    - if you want it to go viral => free

    - to make more money => provide more value (ie: videos, audios, checklist, one-to-one coaching)

    Hope it helps
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  • Profile picture of the author Chris19h
    Such a loaded question.

    I have been doing a LOT of research on this topic in the past few weeks because I am creating an eBook.

    I feel like you are asking the wrong question. What problem are you solving and how much is the solution worth to your customers?

    It also depends on what platform you will be selling. If you sell on Amazon keep in mind that you will have no control over your customer list.

    I plan to sell my book on my own site. This way I have control over pricing and my customer list. Still working on the pricing at the moment but I plan on having a few options.

    Tier 1: Just the book and maybe a few worksheets
    Tier 2: All of the above plus some training videos
    Tier 3: All of the above plus a free WordPress theme

    This is a pricing model I have seen work for others, hoping it will work for me.

    In the meantime while I am creating the book I plan on getting a list of people that are interested by using a landing page.

    Good luck with your pricing!

    Chris
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  • Profile picture of the author SmartTim
    The average price is $27-$97. Depends on how much value you put in the ebook. Some eBook can even cost up to $197. Look at Clickbank and WSO section, all over the Internet. Those are the prices.
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  • Profile picture of the author DrForum
    It depends on the subject matter of the ebook. The highly valued content will definitely attract a very high price. I have however tried to stand the pricing plan that amazon use and i guess it is the best approach for any author who wants to grow and at the same time make money. The prices on amazon range from free to more than $10 for a soft copy. This however keeps on increasing especially when you ebook gets a lot of search and download.
    If it is just a general ebook, then I prefer not to be more than $10 in the soft-copy format that is.
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  • Profile picture of the author mehdinikzaban
    Banned
    [DELETED]
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    • Profile picture of the author alanorourke
      I have seen them priced free in return for a subscription.
      I have seen them priced full price and then offered 'free' in return for more subscriptions.
      I have seen them offered at the price of other books in your industry so they look professional and equal to them.
      And last I have seen them priced at $2,500 and called market research
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  • Profile picture of the author Joe Benjamin
    ...the higher the perceived value, the more you
    can charge.

    For example, videos over ebooks...better yet...
    both videos AND ebooks as a combination.

    If you want to go a step further...physical
    duplication of each sent via mail. Something
    tangible people can hold, touch and feel in
    their hands.

    But before all that, what you can charge will
    depend on how big the problem is you are
    solving.

    Personally, I like solving bigger problems
    and dealing with fewer customers who will
    take up too much of my time.

    The more I charge, the less work I have to
    do to earn more money in less time and the
    easier it is to work with clients.

    You can charge $10 per eBook download
    and get 50 sales equaling $500...

    ...or you can just charge $497 one-time and
    get one sale once a week.

    It is so much harder dealing with low-ticket
    products...

    Anyway, if you own the product be it by
    your own creation or PLR resale rights..

    ...you can either charge what industry
    standard is charging or...

    ...charge whatever the customer is willing
    to pay. No customer is going to offer to
    pay you MORE than what your product is
    worth to them. Whatever value you place
    on it can either increase your bottom-line,
    or lose out on more income from sales.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Raydal View Post

      You are really asking the WRONG question. People don't buy "ebooks".
      They buy solutions to their problems and other things too which gives them
      more problems, but that's for another posts.

      Your question should be: "How much would people pay for this solution
      I have to their problem?" Ebook is just a format.

      -Ray Edwards
      Given the average quality of the answers here, he's also asking in the wrong place.

      Ask people what you should price your books at, and they'll give you an answer that either supports their own self-image, or what they think you want to hear.

      Ask them to support their opinion with their credit card, and you'll get the truth from the only people who really matter in this scenario.
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  • Profile picture of the author gjabiz
    from selling your ebook, OFFLINE. You will always be right.

    gjabiz

    Originally Posted by omovo View Post

    what should be the average price to sell ebooks online? Please I need your unbiased opinion about this. Thanks guys.
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  • Profile picture of the author FunMakingMoney
    Depends on how good is the ebook. Or you can offer a $9.90/free report to get them interested before funnel to the main ebook.
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  • Profile picture of the author Randall Magwood
    Depending on who you're selling to, and the strength of your sales letter... i would say anywhere between $7 - $27.
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  • Profile picture of the author Joan Altz
    You need to test different prices, and at different times of the year as well. The answer you seek, Grasshopper, is "test, test, and test some more".
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  • Profile picture of the author jbsmith
    I often share with people building digital product businesses that you should not think of your ebook in isolation.

    Whether you realize it or not, you are in the business of selling knowledge - a means for your market to achieve a desired result.

    That desired result could be a) To be entertained b) To reduce pain (overcome shyness, build confidence, get out of debt, fix a broken relationship, etc...) c) To increase pleasure (master golf, improve your chances of getting a promotion, build muscle, have more sex, become more prestigious so your friends look up to you...)

    Within that digital product business, you will have multiple offerings (if you want to build a significant business) - ebooks, manuals, videos, training programs, consulting, seminars/webinars, etc...

    Even if you do not yet know what some of the back-end, higher-priced/higher-touch products may be yet - you need to realize that if you have chosen your market correctly - there will be demand for multiple levels of teaching/help.

    In that context, with that strategy in mind, doesn't the ebook take on a different purpose?

    For us, if we produce an ebook, it is but a small (yet important) step on capturing the digital information spend in a given niche market.

    Our pricing is mainly set based on what we believe will maximize our overall ROI given the FULL business strategy.

    If you are just starting out - you need to establish a significant enough customer base that you build a movement around YOU and your business in the marketplace. That doesn't necessarily mean you give it away (that can often backfire and present you as less credible) - but it also doesn't mean you price it at $47 or $97 even though you may get a few sales at that price point.

    Based on a competitive review in your market and some initial testing, you may discover that your objective of maximizing response in order to build your profile in the market and set the stage for additional product sales is $17 - then that's what you go with IN ORDER to front-end load your business and win within the overall strategy.

    Jeff
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  • Profile picture of the author opcodevoid
    Amazon has Seller tools that tell you the top sellers in price / category, this allows you to tailor your price
    to your specific demographic. It various from category to category and changes so I can't recommended any fixed price
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