Do Amazon affiliate sites really work? Or is it just a hype?

19 replies
Hi my name is Ryan, this is my first post to the warrior forum and I apologize if this isn't the spot for this question or if it has been asked a million times.(I couldn't find an answer)

Basically I was laid off from my job recently, I made $3300 a month am now on unemployment insurance receiving about $1700 a month for the next 9 months. Basically my income has been reduced significantly and Im in the process of finding another job.

However, before being laid off I had been dabbling into reading here and there about Amazon affiliate websites and how some people that invest a good bit of time into these sites end up making pretty good money. Basically I'm interested and Ive got lots of free time at the moment and I want to start today and dedicate all my time. But I am skeptical...

So my question today is do people actually make a living this way? Or is it just a bunch of hard work and effort to make a few hundred bucks a month? I have read all around and everyone has something different to say. A lot of websites and blogs push the idea, but I also realize that they are offering programs of their own which revolve around the concept that you can get rich off of the amazon affiliate program. Then there are the people who bash the idea and say you'll never make more than a few hundred bucks max and you are better off spending your time on something else.

As I mentioned off the get go at the moment I have a lot of spare time. I can invest a great deal of time and energy into this at the moment because I no longer have a job. Before I get started down this long road though, I just wanted to ask the question, do these sites really make people the money they say they do or is it all just one big hype?

Thanks for your guys time, and again, sorry if this has been asked many times!

Cheers
#affiliate #amazon #hype #sites #work
  • Profile picture of the author wAvision
    It does not have to be just an "amazon site".

    It can be a niche website that promotes products on amazon, products from commission junction, products from clickbank, products from basically any affiliate program related to your site.

    Amazon is just one of many places for an affiliate to find products to promote.

    Do you have a plan for getting traffic to the site?
    Signature
    They Say You Can't...Show Them How
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  • Profile picture of the author irawr
    Banned
    Originally Posted by Shrimpdog99 View Post

    Or is it just a bunch of hard work and effort to make a few hundred bucks a month?
    This really depends on your experience and motivation level. If it's your first site, that's likely what will happen.

    If you've been in the business since 1996 (like myself) then sometimes you can get stuff to really pop off in short intervals with your mailing list. There's really no risk here so you should at least get the experience and decide if it's something you want to peruse. But, here's a massive tip: if you build a site and you are not trying to build up a mailing list (email) then you are doing it wrong. It doesn't matter if your site promotes amazon or is a list of funny Facebook status messages.

    $10,000 a day is definitely possible with affiliate marketing, I've done it several times in my lifetime, and done it different ways. By starting with an amazon site you are learning the basics of affiliate marketing and it does convert extremely well. You can actually use "buy it on amazon" as a call to action and some people will think "Oh no kidding, I can buy it on amazon? That's great because I don't really trust this site." They will click the link and you get the commission.

    Can you make a living promoting amazon? Sure why not? There's people who do it, but it takes experience and they didn't get there in a weekend. Amazon has actually created many millionaires through their associate program. I suggest you work on it as much as you can, without passing up an opportunity to get consistent income from an employer. If it's something you like doing it can either be extra income or in about a year you might decide to do it full time.

    I want to be really clear about this, your experience level and motivation level define your income in this business. I personally think earning a six-figure income with affiliate marketing is easy (a joke, actually) and am personally at the point where it's hard to get motivated because I don't know what another 10k a month of income actually does for me. I would almost rather just maintain my current sites and have time to talk on forums and go outside.

    How did I get to that point? By spending years studying other websites and testing everything I could think of. Now that I have figured out what works and what doesn't, I just pay people to build sites for me. I already know each time I build a site that I can expect 1000-2000 ROI over about 25 months, so I don't hesitate or second guess myself. But that's not how it goes for most people and certainly not people who are new, so I hope you understand how much experience really does limit your success.
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    • Profile picture of the author Shrimpdog99
      Originally Posted by irawr View Post

      This really depends on your experience and motivation level. If it's your first site, that's likely what will happen.

      If you've been in the business since 1996 (like myself) then sometimes you can get stuff to really pop off in short intervals with your mailing list. There's really no risk here so you should at least get the experience and decide if it's something you want to peruse. But, here's a massive tip: if you build a site and you are not trying to build up a mailing list (email) then you are doing it wrong. It doesn't matter if your site promotes amazon or is a list of funny Facebook status messages.

      $10,000 a day is definitely possible with affiliate marketing, I've done it several times in my lifetime, and done it different ways. By starting with an amazon site you are learning the basics of affiliate marketing and it does convert extremely well. You can actually use "buy it on amazon" as a call to action and some people will think "Oh no kidding, I can buy it on amazon? That's great because I don't really trust this site." They will click the link and you get the commission.

      Can you make a living promoting amazon? Sure why not? There's people who do it, but it takes experience and they didn't get there in a weekend. Amazon has actually created many millionaires through their associate program. I suggest you work on it as much as you can, without passing up an opportunity to get consistent income from an employer. If it's something you like doing it can either be extra income or in about a year you might decide to do it full time.

      I want to be really clear about this, your experience level and motivation level define your income in this business. I personally think earning a six-figure income with affiliate marketing is easy (a joke, actually) and am personally at the point where it's hard to get motivated because I don't know what another 10k a month of income actually does for me. I would almost rather just maintain my current sites and have time to talk on forums and go outside.

      How did I get to that point? By spending years studying other websites and testing everything I could think of. Now that I have figured out what works and what doesn't, I just pay people to build sites for me. I already know each time I build a site that I can expect 1000-2000 ROI over about 25 months, so I don't hesitate or second guess myself. But that's not how it goes for most people and certainly not people who are new, so I hope you understand how much experience really does limit your success.
      I really like this post, gave me the boost I needed to continue my interest in this. I agree with the concept that great things take time and it takes years to master technical skills and that I can't expect to break any records over night. Ive chosen to go ahead with my plans to get involved with affiliate marketing, perhaps I may even make more of an authority style site since quality does seem to be key nowadays from what I see and read. Thanks for the inspiration!
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  • Profile picture of the author Sarevok
    I've had 10 Amazon review sites over the years, and yes in my experience they definitely work.

    Ultimately I lost passion in them and abandoned them, but they were indeed making passive money.

    I actually intend on creating two authority review sites / blogs very soon. (I might actually start that project today lol).

    There's work that's involved though.

    You can't just throw a lousy blog up with lame reviews and hope to make money.

    There are strategy and tactics that must be met.

    (Such as having content that people actually find valuable).

    But if you expect on building thin sites, and then watching them rank and get traffic magically? Don't bother.

    PS:

    At the end of the day, nothing anyone ever says matters.

    Don't listen to what I, or others tell you.

    Have the courage to try it on your own, and see for yourself.

    If you constantly listen to the advice of others, it's a dangerous trap.

    Just my humble $.02, and wish you the best.
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    • Profile picture of the author irawr
      Banned
      Originally Posted by Sarevok View Post

      At the end of the day, nothing anyone ever says matters.

      Don't listen to what I, or others tell you.
      I've actually made money throwing up lousy blogs. The income was pathetic but yeah great advice The trick there was the keywords were super low competition.

      Tip: As long as those sites are still online it's probably a better idea to fix those sites then start a new one. If they are no longer online find a backup for the content somewhere and get them back up (on new domains if you link spammed.) You probably know more about keywords and SEO now so just re-title them, alter the keywords if needed, add some relevant images and do a bit of re-writing (in a way that is an improvement.) Oh and add some opt-in boxes, get aweber setup, I highly doubt you were doing email if you abandoned them. Then go to the SEO forum and read Yukon's advice (he said the same thing 1,000 times but people don't read it or do it.) Seriously, the SEO game in 1996 since was "build content, get links." The only thing that has changed in nearly 20 years is that now quality is a big factor with both content and links.
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      • Profile picture of the author Sarevok
        Originally Posted by irawr View Post

        I've actually made money throwing up lousy blogs. The income was pathetic but yeah great advice The trick there was the keywords were super low competition.

        Tip: As long as those sites are still online it's probably a better idea to fix those sites then start a new one. If they are no longer online find a backup for the content somewhere and get them back up (on new domains if you link spammed.) You probably know more about keywords and SEO now so just re-title them, alter the keywords if needed, add some relevant images and do a bit of re-writing (in a way that is an improvement.) Oh and add some opt-in boxes, get aweber setup, I highly doubt you were doing email if you abandoned them. Then go to the SEO forum and read Yukon's advice (he said the same thing 1,000 times but people don't read it or do it.) Seriously, the SEO game in 1996 since was "build content, get links." The only thing that has changed in nearly 20 years is that now quality is a big factor with both content and links.
        Thanks for the advice.

        Unfortunately, those sites are long gone.



        Also, they were in really weird niches that I have no interest in now.

        (Robotic vacuum cleaners, power generators, basketball hoops, pitching machines, etc.).

        My new strategy is to have authority based websites, with daily blog content, and just have any Amazon reviews totally in the back end.

        I intend on driving a lot of social traffic, and having a blog on the front end.

        I suck at SEO, and always have, so won't make that my focus.

        I am good at getting people to share blog posts though, so that is my main "Free" traffic strategy.

        Will check out Yukon's post though...



        PS:

        I even tried once to find the content and recover it, but the website history services were unable to recoup all of the content, so I'm moving past it.

        Yes, it pains me to lose those sites and the reviews lol, but oh well, have to move forward.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Shrimpdog99 View Post

          So my question today is do people actually make a living this way? Or is it just a bunch of hard work and effort to make a few hundred bucks a month? I have read all around and everyone has something different to say. A lot of websites and blogs push the idea, but I also realize that they are offering programs of their own which revolve around the concept that you can get rich off of the amazon affiliate program. Then there are the people who bash the idea and say you'll never make more than a few hundred bucks max and you are better off spending your time on something else.
          Hi, Ryan!

          You ask some good questions here.

          The reason you see so many different opinions is that people get so many different results. In addition, people define things like "hard work" and "effort" very differently.

          You're right, a lot of people do push the idea, and many of them are promoting Amazon-related courses. The same can be said about the people claiming it's a waste of time and you should be doing something else. They have their own courses, etc. to promote.

          The truth is that you can throw up a crappy little site and make a few bucks for awhile. You can put together a real site that offers value and make a lot more over a longer period of time.

          It's up to you.

          I will offer one piece of advice as you do your due diligence here. Be careful of the dates on information you find. Strategies that worked like gangbusters a few years ago are no longer viable at worst, and no longer particularly effective at best.

          If you decide to become an Amazon associate, the program support people are your friends. I've been an associate since the days they made you physically sign and fax back an application, and my base ID doesn't have the -20 identifier attached. If you find a tactic that interests you, but you aren't sure it's allowed or want to know how to use it properly, just ask. You'll get a far more authoritative answer than you will by asking here. If you misstep, saying that jdahu^&(&)a on Forum X said it was OK won't help you.

          Good luck to you...
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          • Profile picture of the author nateall
            Originally Posted by JohnMcCabe View Post

            The truth is that you can throw up a crappy little site and make a few bucks for awhile. You can put together a real site that offers value and make a lot more over a longer period of time.
            I don't think that is the case at all these days. I would be surprised to hear about much success in the "crappy little site" world.

            It used to be possible to rank affiliate sites with thin content for a long time, but after Panda and Penguin, it is almost impossible to get any traffic to your site without very good content (this is excluding local businesses... I am talking about affiliate sites only right now.)

            I personally made my last affiliate sale from the old way (read: crappy little sites) last March and have completely shifted my strategy towards providing the best content on the web. Good content gives you more credibility, and by providing the good content for free, you take advantage of the reader's guilt and feeling that they owe you for giving them something for free.

            If you have great content, you will get more affiliate clicks, and more of those clicks will become conversions.

            In some, make an excellent site - it is your only chance.
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            • Profile picture of the author JohnMcCabe
              Originally Posted by nateall View Post

              I don't think that is the case at all these days. I would be surprised to hear about much success in the "crappy little site" world.

              It used to be possible to rank affiliate sites with thin content for a long time, but after Panda and Penguin, it is almost impossible to get any traffic to your site without very good content (this is excluding local businesses... I am talking about affiliate sites only right now.)

              I personally made my last affiliate sale from the old way (read: crappy little sites) last March and have completely shifted my strategy towards providing the best content on the web. Good content gives you more credibility, and by providing the good content for free, you take advantage of the reader's guilt and feeling that they owe you for giving them something for free.

              If you have great content, you will get more affiliate clicks, and more of those clicks will become conversions.

              In some, make an excellent site - it is your only chance.
              The site ranking algorithm isn't perfect. It's still possible to throw up a thin site on an exact match domain and get a decent ranking for a few days before reality sets in and the site sinks to the depths it deserves.

              I guess I should have been more specific.

              We agree that if you want to succeed over the long haul, creating value is the key.
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        • Profile picture of the author nads
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          [DELETED]
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          • Profile picture of the author kilgore
            Originally Posted by Shrimpdog99 View Post

            Basically I was laid off from my job recently, I made $3300 a month am now on unemployment insurance receiving about $1700 a month for the next 9 months. Basically my income has been reduced significantly and Im in the process of finding another job.
            First of all, sorry to hear about being laid off. Unfortunately, however, I'd have to say that probably the worst time to start a business (whether an "Amazon Affiliate Site" or any other type) is after being laid off. The thing is even the most successful businesses take time to develop and if you're starting a business needing to make money right away (1) you'll find that the odds of doing so are stacked against you and (2) even in the unlikely event that you're able to make a lot of money right away, by doing so you'll likely be sacrificing future growth prospects.

            It's no accident that it took Facebook five years to become profitable, Amazon seven years to make a profit, and Google about five years too. This isn't to say that their founders were living in cardboard boxes until then, but rather to say that early revenues were reinvested into the company in order to drive future growth. And this sort of deferred gratification mentality -- a mentality that is essential to long-term business success -- is very difficult to have when you're trying to figure out how to feed yourself and your family. Not impossible. But certainly very difficult.

            You're lucky in that you'll be getting unemployment benefits, so you shouldn't be desperate, at least for a while. But you should also know that even without reinvesting your profits, it can take quite a while just to get your gross revenue up to a point that might replace your previous salary. And most people never even get to that point no matter how long they try.

            I'm not trying to tell you not to jump in to online business -- but if you do, you should at least have a realistic idea about your chances for success.

            Originally Posted by Shrimpdog99 View Post

            So my question today is do people actually make a living this way? Or is it just a bunch of hard work and effort to make a few hundred bucks a month? I have read all around and everyone has something different to say. A lot of websites and blogs push the idea, but I also realize that they are offering programs of their own which revolve around the concept that you can get rich off of the amazon affiliate program. Then there are the people who bash the idea and say you'll never make more than a few hundred bucks max and you are better off spending your time on something else.
            First of all, get out of your head that there's such a thing as an "Amazon Affiliate Site". The Amazon Affiliate program is a monetization method, not a type of business. It's kind of like asking, can you make money with a business that accepts credit cards. Ummmm, yeah you can make money accepting credit cards, but that doesn't tell you whether that business is restaurant, an online store or a taxidermist. And just because you accept credit cards doesn't mean that you shouldn't also accept cash.

            The same is true with the Amazon Affiliate program. There are lots and lots of ways to make money with the Amazon affiliate program. As mentioned above, some people throw up crappy sites, try to skim off a paltry amount of traffic with obscure keywords and make a few bucks that way. Maybe that works -- I've never tried it -- but I doubt it pays much. On the other hand, there are sites like Good Reads, which I always bring up, because though it monetized largely through the Amazon affiliate program (at least until Amazon bought it), it's nothing at all like what most people here consider an "Amazon Affiliate Site". Which is precisely why it was so successful.

            The thing is, an online business will live or die based on the value it brings to its customers. So if you don't bring value to your customers, it doesn't matter if you monetize through Amazon, Adsense, sell site memberships, use drop shipping or take donations -- you're going to fail regardless. Likewise, if your site is bringing value to your users, you should be able to figure out a way to make some money. Maybe that way is Amazon, maybe it's not. But either way, the monetization is secondary to the value you create.

            As for me, yes, I do make a bit of money with the Amazon Affiliate program -- though we're far from exclusively an "Amazon Affiliate Site". But we don't do things the way most people seem to want to make money as Amazon Affiliates. We're not a "Review Site": since users can already get good reviews on Amazon, that really wouldn't be adding anything. Our value is largely in our curation and our user experience on our website -- we know our users and what they want and we're really good at (1) finding quality products that our users don't already know about and organizing them in a way that works much better than the way our products are organized on Amazon. In both cases, we're providing a service that doesn't already exist on Amazon. First, our customers can't search for products if they don't know they exist. Second, they have a hard time browsing for products when they aren't organized in a way that's specifically tailored to them and their needs.

            I'm not saying that our model is the only or best model. I'm just using it as an example of how you can add value to what Amazon has, rather than trying to compete with them (by for example, trying to write better reviews than are already on Amazon). After all, if you don't add something that's not already on Amazon, even if someone buys something through you once, why would they come back to you a second time? And it's likely your ability to get repeat customers that will make or break your business.

            All this is to say that yes, you can make money as an Amazon Affiliate. But you can also make money with an e-commerce shop, or by selling advertising. So if you do decide to get into online business, think of how you're going to bring value to your customers first, then worry about whether Amazon is the right way to monetize.
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            • Profile picture of the author irawr
              Banned
              Originally Posted by kilgore View Post

              As mentioned above, some people throw up crappy sites, try to skim off a paltry amount of traffic with obscure keywords and make a few bucks that way. Maybe that works -- I've never tried it -- but I doubt it pays much.
              It works, if you collect emails and have lots of sites. To be clear here, they can't be that crappy, they still need a unique and clean design and need 20 pages of unique content (ideally much more) with unique images. You would be really surprised what a small handful of unique informative Youtube videos that are embedded on the site can really do (with your url in the video's description on YT.) Also, link building to a bunch of small sites gets tedious, this is the real drawback to owning tons of "crappy" sites. That and having to come up with tons of unique designs, oh and spending 8 hours a day finding low competition keywords.
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  • Profile picture of the author Randall Magwood
    According to the people on this forum, Amazon affiliate sites are majorly getting them sales. Last time i check, the Amazon's affiliate commission was like 5%. I wouldn't promote anything with a commission that low. I personally am not a big fan of Amazon though. Alot of people stake their life on them. Just make sure you have money in the bank if one day (out of the blue) they ban your account... for whatever reason.
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    • Profile picture of the author kilgore
      Originally Posted by irawr View Post

      It works, if you collect emails and have lots of sites.
      To me, that does sound like it falls into the category of "not paying much", at least on a per site basis. But I stand ready to believe that if you work hard enough at getting traffic, you might not have to work quite as hard at building a great website, and perhaps even if on a per site basis it doesn't pay much, maybe you can piece something reasonable together by sheer quantity. Still... Imagine if you did all the work you described and actually had sites worth going to... And it doesn't seem like your building anything with any lasting value or growth potential.

      Originally Posted by Randall Magwood View Post

      According to the people on this forum, Amazon affiliate sites are majorly getting them sales. Last time i check, the Amazon's affiliate commission was like 5%. I wouldn't promote anything with a commission that low. I personally am not a big fan of Amazon though. Alot of people stake their life on them. Just make sure you have money in the bank if one day (out of the blue) they ban your account... for whatever reason.
      I think this sort of thinking is really short sighted. Commission rate by itself doesn't tell you anything. What matters is the commission rate times the price times the number of conversions.

      You could promote a product that costs $1,000 that pays 100% commission -- but if you don't sell anything, you'll make less than I do selling a single $25 product on my website at 8.5% commission (not 5% as mentioned above). But of course, I sell a lot more than one product. For instance, during the height of the hoiday season last December Amazon shipped over 60,000 items based on just under 130,000 clicks from our webiste. About which I'll note:
      1. There's no way I could have sold 60,000 (or even 6,000) of the types of products that pay 30%, 50% or 75%
      2. There's no way I could have an over 40% conversion rate on any of the types of products that pay 30%, 50% or 75% (though it should be noted that that 40% was very targeted traffic and traffic that had already been presold to on my website)
      The point is that Amazon's commission rate may seem low compared to others, but if Amazon is a good match for your business and you really do add value for your customers (both of which are clearly not the case for everybody), then when you balance the low commission rate against the sheer quantity of sales that you get, then, the lower-commission/high sales volume model starts to look pretty good. (And it should be noted that this applies to affiliate programs beyond Amazon -- we've made good money getting volumes of purchase for programs paying as little 3% commission.)
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    • Profile picture of the author TrafficFlow
      Not 5%. It starts at 4% I believe. So you need to sell something over $200 to make anything worthwhile unless you have a ton of sales of low price products.

      Just wondering if free traffic is too hard to get how well does paid traffic work.
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  • Profile picture of the author Nate92
    There's a lot of very good input on this article already, but since I've been using Amazon Associates for about 2 years now on 2 niche sites, I figured I'd give you some input, as well as hopefully some motivation to put in the work.

    Flat out answer; Yes. You can make money with Amazon Affiliate sites.

    Long answer; Yes, however, it takes work. You need to not only build a legitimate WordPress site built around the niche, preferably with a professionally made theme, which are around $30+, depending on what you get.

    You need to organize it and design it to busy easy to navigate and searchable for what your buyers are looking for. The biggest problem with this is people just make an "aStore", through it on a page, and leave it. aStores are awesome in my opinion, and they convert well... IF you set up the categories correctly, tweak them with time to get the best results, as well as have multiple aStores for more broad items on specific pages.

    Say for instance, you can create a drop-down menu of all the broad categories, and then on each page, there's an "aStore" that has smaller categories inside of that broader one.
    Example: (Drop-down/broad category) Woman's Shoes
    (aStore Categories on "Women's Shoes" Page):
    *Running shoes
    *Dress shoes
    *High Heels
    *Boots
    etc.

    And then, the biggest part you need to understand is traffic for this method isn't cheap, and it isn't as easy as "the guru's" claim it to be. If it were easy, everyone would quit their jobs and be making bank online.

    You need to do your research, learn PPC, write a few press releases for article sites to announce a new website, etc.

    Push traffic with what you can, and keep pushing. Capture as many leads as you can.

    Just like said before, you don't have to ONLY promote Amazon. A lot of my sales, and a bigger portion of my income from these sites are actually digital downloads from 3rd party vendors through CJ.com, JVzoo.com, ShareASale.com, etc.

    Always capture your leads whenever you have a chance, because when it comes down to it, making money online and being truly successful depends on your list.

    I hope this helps, and best of luck!
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    I'm giving my SP Affiliate Revolution training course to Warrior Forum members! Enjoy! (Affiliate Marketing Video Course)
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  • Profile picture of the author Alex65
    about Amazon affiliate
    the fees are pretty good, often superior to competitors

    Amazon pays off, if you have reached the minimum threshold, which does not exist for a month payment is missed (problem with many other circuits affiliate)
    interface to use to generate the links and see the relationship is very simple,
    reports are very detailed and allow to analyze well performance (but no graphic)
    the tools to sell are varied, from text links to images, banners,
    the service is quick, friendly and precise,
    there is an appropriate forum in which to exchange tips, help and opinions.

    find the best way ... ok ... but then try !!!
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  • Profile picture of the author Sarevok
    More thoughts...

    The first thing you need is a website that people passionate about, attracted to, entertained by, or that your target demographics perceives to be valuable.

    After that, you can sell them just about anything.

    Just my humble $.02 regarding Amazon affiliate marketing.

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  • Profile picture of the author FromCook2King
    No, its as simple as creating a page and pasting a link and doing some SEO. By your question, you are already failing. Just get started.


    Look for case studies. Opinions are trash, case studies are gold.
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  • Profile picture of the author aznsparks
    It does work, but its not magic. It doesn't usually bring in tons of income, you'd need quite a few websites.
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