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new online business. have questions

by LEGENDARYJUSTICE
1 replies
Good morning all

My business mind has awoken my sleeping mind because I am just confused about a few things. Maybe I can get some help here

First, I have a business that only has a Facebook page, it's a newer business, which was more a hobby first. I've generated 1800 organic likes on fb.

I am doing a demo today with a provider who will provide my website with all the inventory from the manufacturers I need etc. That's not my issue.

I have a very specific niche, with a probable member audience of around 500k, with another larger amount of people who support the niche. Here is my issue

Besides Facebook ads, which I am using udemy to improve with. I would think I need an auto responder to grab emails to make a mailing list to email advertise right? Ay suggestions?

I don't know what a click funnel is

I have heard about solo ads, but what is it exactly and I see that one of them has my niche in the list, but is it worth it?

Because my business is part service based and part product based, some of the work is going to require me to personally deal with customers in a sales position to sell the service based part, using discounts on the product based part as the carrot. I believe it's a winning idea, but I'm trying to find ways to connect with those people other than online. So I am looking for the right angle. Flyers? Cold calls? Combinations of what?

I hope my questions make sense. My investment is not huge right now, but it's still an investment. All help is greatly apprecoated.
#business #online #questions
  • Profile picture of the author art72
    First off a sales funnel can consist of a landing page - a single webpage specifically designed to entice visitors to complete an action...

    For example, if you ''exploit' the benefits your product and/or service offers you could use a 'squeeze page' to build leads and 'capture a visitors interests & info' in your autoresponder through a simple web form.

    If you are driving traffic from Facebook targeting a specific audience (potential buyers) you could offer...

    -A video introduction with a 'special offer' and a 'call-to-action' to collect their name, email, phone #, etc...

    -A free sample of the product or free consultation, and have them fill out the form

    - Offer a FREE Brochure, guide, or ebook that they can access or download in exchange for them subscribing to receive more info

    These are just a few methods you can use to build your 'sales funnel'. But it requires some aforethought, as you need to 'direct your traffic' to the destination (solution) they are seeking.

    So, it could look like this;

    - Generate trafic to 'squeeze page' using free or paid methods

    - Squeeze page exploits visitors interests and offers value in exchange for their contact info (usually name, email, phone #, etc)

    - Auto responder 'collects subscribers info' and allows you to generate automated (prewritten) messages leading to or ending in further communications, offerings, and/or access to their FREE Download (brochure, guide, ebook, etc...)

    Meanwhile, once a visitor 'opts-in' you can redirect them to the 'salespage' or offer, while they are simultaneously receiving an email with an introduction to your offerings, service, or an access link to their FREEBIE.

    Email marketing through the use of an autoresponder enables you to communicate to your audience and instruct them to the destination/solution they seek.

    If you lay out the path (in reverse order) starting with the benefits or solutions your product/service fulfills... You can build an ongoing relationship 'pairing' potential buyers with the products/services (solutions) they seek.

    If you set up your sales funnel properly, you can lead them accordingly without coming off like a 'hard up salesman' - but rather, create an intuitive experience that filters their interests, and maps out a path to the benefits and value your offerings provide.

    If done correctly, you can automate the entire process through lead capture, email follow ups, and redirects to your sales pages.

    If you need to speak to them, and plan to consult or fine tune the process, you can include your phone #, Skype, or contact info in every email & on your webpages.

    All the Best,

    Art
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