Why won't my page convert

28 replies
Hi all,

I am not sure how to post this without it being self promotion. I need some help. Thank you in advance for any help that you can offer. I am about to launch my new affiliate network, and to get a head start on acquiring some affiliates and support a charity that I am quite fond of at the same time, I decided to do a fundraiser type event. I am offering to donate on a per click basis to the Movember Foundation. I have the campaign running on Facebook, Twitter and Google+ and am generating clicks to the information page at but have not converted a single click to an affiliate. I am getting very concerned that my site is not going to convert and want to fix it before I really start promoting and recruiting. I know that the Movember promotion will likely not produce long lasting or the highest quality affiliates, but it gives me a chance to do a test run, if I can get anyone in there.

Would you guys and Gals mind taking a look and offering some feedback on what you see? The site is allegroaffiliates.com

Again I really appreciate any feedback.

David
#convert #page
  • Profile picture of the author Jason Kanigan
    Your traffic source is a critical part of your funnel. If you're sending unfocused traffic to the page, it won't do well.

    Now as to the conversion component, which is the page itself.

    As a first time visitor, my eye did not know where to go. It moved back and forth between the two columns ("Is this for me? Or this?") and since there was nothing that grabbed my attention, I gave up.

    I see a lot of "corporatespeak". What's In It For Me? Where's your strong benefit? Who is the page for? Right now it's about you, not your customer.
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  • Profile picture of the author Raydal
    Jason hit the nail on the head. Your biggest mistake is the FORMAT of the page.
    The page is much too busy and confusing to read. And that bright blue background
    is hurting my eyes. If you wrote a simple black print on plain white paper type
    of websites, then you can start considering how the words are doing. But I don't
    think anyone is reading the words right now.

    -Ray Edwards
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  • Profile picture of the author LeonardoAlvarez
    You have to improve you page, think about what the customers will be interested in, change the format.and make a big call to action button.
    Make some kind of check list with the benefits of working with you, and why they should choose you instead of other companies.

    And always make sure that your traffic is well-targeted.

    Good Luck with your business,
    Leonardo.
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  • Profile picture of the author Davebrab
    Thank you all very much for the feedback. I obviously have some work to do and it is great to have somewhere to go with it. Everyone's input is really appreciated.
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    • Profile picture of the author mpressmeinc
      Take a look at some of the landing page examples on sites like Unbounce or ThemeForest. Find one that you like and use it as an outline/blueprint for your own.

      Best of luck to you!
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      • Profile picture of the author Davebrab
        Great idea, Thank you
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  • Profile picture of the author trip3980
    Originally Posted by Davebrab View Post

    Hi all,

    I am not sure how to post this without it being self promotion. I need some help. Thank you in advance for any help that you can offer. I am about to launch my new affiliate network, and to get a head start on acquiring some affiliates and support a charity that I am quite fond of at the same time, I decided to do a fundraiser type event. I am offering to donate on a per click basis to the Movember Foundation. I have the campaign running on Facebook, Twitter and Google+ and am generating clicks to the information page at but have not converted a single click to an affiliate. I am getting very concerned that my site is not going to convert and want to fix it before I really start promoting and recruiting. I know that the Movember promotion will likely not produce long lasting or the highest quality affiliates, but it gives me a chance to do a test run, if I can get anyone in there.

    Would you guys and Gals mind taking a look and offering some feedback on what you see? The site is allegroaffiliates.com

    Again I really appreciate any feedback.

    David
    Your not going to like what I am about to say but social media is a dead platform for direct or future sales despite what others may believe. Social media is best for brand awareness but nothing else. The best forum of marketing is content marketing IE providing content to influence and develop repeat behavior.

    Over all the marketing platforms I know that work the two that are the most effective for the money is GOOD email marketing bad email marketing will hurt you and GOOD press releases along with regular blogs. If you build it they will come.

    The best time to send out emails is once a week on the weekends at 8-12 pm.

    Blogs should be produced both via video IE youtube and the printed word. These word blogs should be on your sight as well as your press releases. Goal for blogs are to raise SEO performance, traffic and back links among other things. When you write blogs use pictures and videos to attach to it if you can.

    Also press releases are not cheep and the life of a press release is 3 weeks. You can do free press releases but they are not as effective as paid press release. Ideally if you can do 2 press release a month that will be the most optimum but think of press release as like paying for a tv commercial. TV commercials are way more expensive and harder to measure success.

    Also when creating content the most effective content on the internet is information entertainment AKA Infotainment. Know this and you will be fine.
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    • Profile picture of the author Davebrab
      I may surprise you here, but I agree with you. The goal of my social campaign has been just that. I did not have exceptionally high expectations for my Social efforts, though higher than the result has been. Brand awareness has been my goal, with the hope of a few registrations for a testing perspective. In that sense, it has been wildly effective in that the 0% click to conversion ratio brought me here, which brings me to becoming better. Blogging is coming, but developing a blog is a timely process and This can be successful while that gets going to support this.

      In any case, like all of the responses that I have received, thank you very much for your response and candor. All of this helps me improve.

      David
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      • Profile picture of the author trip3980
        Originally Posted by Davebrab View Post

        I may surprise you here, but I agree with you. The goal of my social campaign has been just that. I did not have exceptionally high expectations for my Social efforts, though higher than the result has been. Brand awareness has been my goal, with the hope of a few registrations for a testing perspective. In that sense, it has been wildly effective in that the 0% click to conversion ratio brought me here, which brings me to becoming better. Blogging is coming, but developing a blog is a timely process and This can be successful while that gets going to support this.

        In any case, like all of the responses that I have received, thank you very much for your response and candor. All of this helps me improve.

        David
        forgot to mention that branding and brand awareness only works on the large scale and only after a business or organization has been established. Establishing brand awareness and branding takes a lot of time and money and should be done on the side of everything else hence why its so expensive. Another words with brand awareness and branding you have to go big or go home. The ONLY cheep way to do branding is through successful viral marketing campaigns. look up top youtube video people and capitalize on that and you have a win. But keep target market in mind along with demographics if you do plan to do it. Trust me on this I have done viral marketing and when done right the rewards are big but its a hit or miss. If you can capitalist on someone else success then you have better chances.
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Davebrab View Post

        I may surprise you here, but I agree with you. The goal of my social campaign has been just that. I did not have exceptionally high expectations for my Social efforts, though higher than the result has been. Brand awareness has been my goal, with the hope of a few registrations for a testing perspective. In that sense, it has been wildly effective in that the 0% click to conversion ratio brought me here, which brings me to becoming better. Blogging is coming, but developing a blog is a timely process and This can be successful while that gets going to support this.

        In any case, like all of the responses that I have received, thank you very much for your response and candor. All of this helps me improve.

        David
        No.

        The problem with social media (FB especially) is that you CANNOT take traffic straight from an ad to a sales page and expect conversions.

        You need a warm-up process in that environment. It isn't Bing or Google.

        There's so much inexperience and misinformation out there from people.
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        • Profile picture of the author Davebrab
          Originally Posted by Jason Kanigan View Post

          No.

          The problem with social media (FB especially) is that you CANNOT take traffic straight from an ad to a sales page and expect conversions.

          You need a warm-up process in that environment. It isn't Bing or Google.

          There's so much inexperience and misinformation out there from people.
          Hi Jason,

          Can you elaborate on this a bit. I have shied away from social media because of my own misinformation. This has been my first effort and overall I have been happy with the results from my very limited budget tests, but there is still so much for me to learn. My goal was to get people to the site, which I have done, so that is step one. Anything that you can offer to help me turn those clicks into conversions would be far more than welcome.

          David
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        • Profile picture of the author trip3980
          Originally Posted by Jason Kanigan View Post

          No.

          The problem with social media (FB especially) is that you CANNOT take traffic straight from an ad to a sales page and expect conversions.

          You need a warm-up process in that environment. It isn't Bing or Google.

          There's so much inexperience and misinformation out there from people.
          I know what your saying. however, while the influence may not be direct, the statistics state that the majority of people using social media sites like facebook are not influenced by the outlet to make a purchasing decision. The biggest contribute to online sales is organic searches, email marketing, and content marketing.
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          • Profile picture of the author Steve B
            Just my two cents . . .

            When your purpose is to get viewers to join something, or take some specific action (like a sign-up, survey, or to visit a web site), your web site needs to be a specific path to that desired action without having distractions along the way.

            I agree with others that have said they weren't sure what they were seeing or what your intent at your web site really was.

            From what you've explained, I think you need to work on:
            • A traffic stopping headline that grabs the visitor's attention,
            • A clear statement that focuses on the viewer and what you have for him/her
            • A description of the benefits that you are offering to prospects
            • Testimonials or social proof from satisfied clients who rave about what you're offering
            • A short, clear, hard-hitting "call to action" that is designed to get the viewer to proceed to the next step in your process.
            All this needs to be accomplished with very compelling, motivating copy designed to move the viewer along your chosen path toward the desired action.


            To be honest, I didn't read any copy on your site that got me excited or motivated to dig into what you are offering any further. What's the benefit to me? How is this offer going to make me any happier, richer, more satisfied, better looking, less stressed, more confident, etc, etc, etc.


            Selling yourself and your cause is all about painting the picture of your prospect's new and better self in his/her mind.


            The best to you,


            Steve
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            • Profile picture of the author Davebrab
              Steve,

              That is the clear and direct criticism that I need.

              Thank you so much.
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  • Profile picture of the author Brent Stangel
    If you build it they will come.
    Said the Best Fairy Ever...

    The best time to send out emails is once a week on the weekends at 8-12 pm.
    This is great!! How, exactly, did you arrive at this little gem of erroneous information?
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  • Profile picture of the author Brent Stangel
    This is not going to help with sign-ups:

    Get you you deserve here by becoming an affiliate with Allegro Affiliates.
    The site seems generic and kind of thrown together. There is nothing that makes me interested to know more, and things that give me pause.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author Davebrab
      You are exactly right Brent. Among my several other issues, typos are definitely not going to help. I need to shorten the home page and vastly improve my verbiage. Thank you for the help.

      David
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      • Profile picture of the author trip3980
        Originally Posted by Davebrab View Post

        You are exactly right Brent. Among my several other issues, typos are definitely not going to help. I need to shorten the home page and vastly improve my verbiage. Thank you for the help.

        David
        Sometimes the success or failure of a page is in the stuff you cant see ie metadata. their are some sites out there to test the success or failure of your page. Forgot what some of those site names are but shouldn't be hard to find.
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  • Profile picture of the author talfighel
    What kinds of ads are you running to entice people to join as an affiliate or as a vendor?
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    • Profile picture of the author Davebrab
      I am running ads for people to join as an affiliate.
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  • Profile picture of the author irawr
    Banned
    Originally Posted by Davebrab View Post

    acquiring some affiliates and support a charity that I am quite fond of at the same time
    Wait so you want marketers to do work for a charity of your choice?

    You need to figure out what your goals are.

    As soon as I read that statement, I'm out already, this sounds like a scam.

    Look, the only real way you're going to build a network is providing some kind of competitive advantage over another one. The only way I'm joining a network is if it makes me more money, that's going to be pretty hard for you to accomplish if you're giving it away.
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    • Profile picture of the author Davebrab
      Thank you for your feedback irawr. You are right that this is not the long term way to build a network and is not a business model. It was meant to be a test run. Get a few people in to post a few ads and make sure everything works from an affiliate standpoint before going live. I was hoping that a charitable effort would bring in some test affiliates. The question now is whether your outlook of scam and no money in your pocket is the reason that people are not converting, or the site design. Not sure which I am hoping for honestly.
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      • Profile picture of the author irawr
        Banned
        Originally Posted by Davebrab View Post

        I was hoping that a charitable effort would bring in some test affiliates. The question now is whether your outlook of scam and no money in your pocket is the reason that people are not converting, or the site design.
        Two things.

        Not all affiliate marketers go about what they do the same way. People like myself, when I find a "hot offer" I will utilize every means I have to market it. Some of these means are highly marginalized.

        Simple math here: Lets say I'm promoting an offer that's a $100 conversion on one network, and a $95 conversion on a different network. Everything else is identical. I discover an ad that makes me money and start buying high volume advertising, say I'm spending 10k a day, but the ROI is only %110. I would only do this if I highly trusted the network and have build up a relationship with them. So I'm spending 10k a day to make 1k a day, if I'm getting paid every 7 days, I'm personally okay with this, I make 30k a month.

        So I try the other network that only pays $95, I find the conversion rate to be identical. I decide to spend the same amount on ads, my ROI with this network is %104.5. I call up the network to figure out why they are only paying $95 and I'm told that 5% goes to charity. In this situation, I am earning 55% less money, that's less than half. Why would I go with this network? So a business, who's model is to collect money and basically does nothing, is being handed more money then I'm earning? I'm sorry but I don't think so, not happening, the first network gets %100 of the conversions.

        I hope this "example" of how affiliate marketing works helps you to understand why what you're presenting won't work.

        Second point: The most important elements of a network in my mind are TRUST, EFFICIENT, and PROFESSIONAL. Your website does not make me believe your network is any of those. Some of the big networks have on-site designers who are continuously working on the site, trying to convey those messages to marketers (which is really tough since we know how sales and marketing work.)

        I understand you are doing this as some kind of test but your test is going to be highly biased because you're not really doing what needs to be done.
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  • Profile picture of the author LindyUK
    Originally Posted by Davebrab View Post

    Hi all,

    I am not sure how to post this without it being self promotion. I need some help. Thank you in advance for any help that you can offer. I am about to launch my new affiliate network, and to get a head start on acquiring some affiliates and support a charity that I am quite fond of at the same time, I decided to do a fundraiser type event. I am offering to donate on a per click basis to the Movember Foundation. I have the campaign running on Facebook, Twitter and Google+ and am generating clicks to the information page at but have not converted a single click to an affiliate. I am getting very concerned that my site is not going to convert and want to fix it before I really start promoting and recruiting. I know that the Movember promotion will likely not produce long lasting or the highest quality affiliates, but it gives me a chance to do a test run, if I can get anyone in there.

    Would you guys and Gals mind taking a look and offering some feedback on what you see? The site is allegroaffiliates.com

    Again I really appreciate any feedback.

    David
    Hello David

    I don't like your business idea, but I will make some comments.

    First, what has Fundraising to do with Affiliate Marketing? I don't understand that at all. We are involved in Affiliate Marketing, it is the smallest part of our Business but we still make around US$3 million a year in affiliate commissions. If I don't understand the Fundraising/Affiliate Platform connection, I'm certain most newbies in facebook or Twitter are not going to.

    If you were wanting to fundraise for Movember then certainly Facebook an Twitter are excellent platforms for that, you would leaverage other large FB Groups/Pages to gain the required numbers an support. Groups/Pages that have large numbers of men who might give support to your cause.

    So my answer as to why you are not getting any Affiliates is your typical male thinking, absolutely confusing an confusing everyone else at the same time! I'm half razzing you but it is true!

    So how to test your Affiliate Platform. Simple as pie, you sign up 1 NEW Merchant to start with. You need to find a Company that does NOT have an Affiliate program, but has viable products or services that could be sold by Affiliates, then convince them that you have the expertise to setup an handle that for them.

    Now with a new Merchant to promote you look for some place that Affiliate Markers might hang out in reasonable numbers. Umm, I wonder if there would be any in the WARRIOR FORUM ?

    I don't think you will be able to build a very successful Business unless you concentrate on building your own exclusive Merchant base.

    I don't like the name "AllegroAffiliates". I generally don't like most of your website copy, as others have said it is too much an too confusing, cut out the BS an make it simple an clear to read. You need to get your message read in seconds, not days!

    We are different to most, we don't like plain websites, we like Headers an graphics on our pages, so I don't agree with one comment that said go for a plain black type/ white page look.

    I also don't agree with another comment that said Social Media does not generate sales. You use Social Media, Facebook, Twitter, etc to generate interest, to drive people to your websites an to build list's, etc. Our Affiliate Marketing is based on marketing to our own lists, an those lists have mainly been generated from Facebook.

    Lindy
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    • Profile picture of the author Davebrab
      More helpful insight Lindy, Thank you. While the fundraiser idea worked wonders in my head, I am rapidly seeing that, on paper, not so much. Oh well. I guess that side of the box I thought out of was on the edge of a cliff. I am also realizing that my copy needs to fall off of that same cliff. I do have an exclusive merchant that is in integration right now, I was just hoping to get a test done prior to them. You can only list it for the first time once as they as in real estate.

      By the way, nice to get some insight from the fairer sex.
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  • Profile picture of the author Davebrab
    All extremely valid points irawr. Thank you
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  • Profile picture of the author seobro
    Steve has made some excellent points for you. Let me add that you have a lot of dull boring text, but no eye catching images. Notice that the human eye will focus on people's faces, so those should be near your CALL TO ACTION, and highlight or BOLD all the most important parts of your body copy. Please add an info graphic where you show how your service can improve conversion. Also, create a show case... for your main accounts and try to look at competitors pages. That will give you a lot of ideas on how to spruce up your main page.

    Remember that we do not ever get a second chance to make a first impression. Often we have only a few seconds to convince our client to buy our superior services. Make every word of your body copy count and try to hook them with a special offer that is good - THIS WEEK ONLY!
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  • Profile picture of the author Randall Magwood
    When i land on your page, i have no idea what your website does. I have no idea what your site is all about. No headline or anything. It looks corporate "cookie-cutter". It confuses me, and the traffic from your social promotions might be a problem also. I would throw some paid advertising real quick to targeted prospects, and see how the page reacts to a different source of direct traffic.
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