Content and Building Trust

25 replies
It is great to feed content to your subscribers and is needed to inform and teach...

What actually builds trust with your list?
#building #content #trust
  • Profile picture of the author nicholasb
    Consistency will build trust... I always create 90 days worth of follow up, and do a mix of value, results, and lifestyle emails.

    I let people see who I really am and don't hide behind a computer screenm
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  • Profile picture of the author writeaway
    Case studies and responsiveness to list members' questions build trust.

    People like to feel they MATTER.

    When you post their questions and answer them for all your list members to see, they become emotionally invested in what you're doing.
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  • Profile picture of the author Randall Magwood
    Consistency, and alot of support, and great information. Plus they want to get to know the person who they're buying from. So personal email support builds trust and credibility also. The more great content that will help them out, the better. But don't give away the farm. Nobody ever reveals *all* of their secrets.
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  • Profile picture of the author munir ahmed
    hi,
    Give them lots of great value,
    ask question or do a survey,
    regular communication,
    ask if they need help,
    ask what you can help with,

    tell them a bit about your self
    and the best way is to create
    videos or do live broadcast
    as they can build trust more
    quicker....
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  • Profile picture of the author jogunn
    Consistency goes a long way. Keep a regular posting schedule - don't allow weeks to pass without any activity on your site.

    Showing that you are an authority in your field/niche. Share original high-quality content that is useful to your audience.

    Being interactive. If someone asks a question or comments, respond to them. This shows that you are an actual person, and not just a bot or removed being that is posting content and running away.

    Hope this helps!
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  • Profile picture of the author art72
    Consistently deliver value, guidance, and benefit to their needs. If you communicate in a voice they can relate to it goes a long way, especially, if your follow ups focus largely on guiding them to solutions and quality products/services that will help them overcome or solve an issue.

    Transparency and honesty go a long way too. Treat them as you would want to be treated... Only better!
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    • Profile picture of the author fernando avila
      The only way to build trust is to treat your list like you would want to be treated. Give them tips that they can actually use and benefit them. Without trust and credibility no one will want to buy anything that you pitch to them.
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  • Profile picture of the author kimanierick
    ensure that you always give educative information always. Don't only concentrate on trying to convince them to buy your products. when you tell me this everyday I will get bored with you. Just try and change the subject every time you want to communicate with them by this they cannot predict what you wanna tell them and so they will read through your text. ensure consistency but dont overdo it, give them time to think through, give them offers, ask them questions, send them quotes and wise sayings to encourage them. by these you create a mutual relationship with them and you will definitely have a solid market base
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  • Profile picture of the author AmberJB
    Never never never lie to them. Don't sell them half-assed products. Don't worry about how much you will make on an offer or a training, instead worry about how much you can help your customers. Never never never lie to them.
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  • Profile picture of the author gluckspilz
    Can I ask a very honest question to everyone who have given advice on "Giving Value".

    How many of you are actually making money from your list?

    Cause "Value" in itself does not make you money.

    Just my opinion, this "value building" concept to make money is honestly just a myth...

    At the end of the day, if you do not know how to engineer a simple campaign to actually sell something, you will not be making money... True story.
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    • Profile picture of the author AmberJB
      Originally Posted by gluckspilz View Post

      Cause "Value" in itself does not make you money.

      Just my opinion, this "value building" concept to make money is honestly just a myth...

      At the end of the day, if you do not know how to engineer a simple campaign to actually sell something, you will not be making money... True story.
      So true - but they are not likely to buy unless they trust you, at least not repeatedly buy, which is what you would like. Here is one way to do both:

      Originally Posted by T S Chan View Post

      Consistently give away general valuable and useful content to build trust. (once a week maybe)

      Don't give away the details... your subscribers have to buy your product to learn the details.
      Or you can give away the details, but offer to do all those details for them, for a price. Or offer a piece of software that does those details for them, for a price.
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    • Profile picture of the author Raydal
      Originally Posted by gluckspilz View Post

      Can I ask a very honest question to everyone who have given advice on "Giving Value".

      How many of you are actually making money from your list?

      Cause "Value" in itself does not make you money.

      Just my opinion, this "value building" concept to make money is honestly just a myth...

      At the end of the day, if you do not know how to engineer a simple campaign to actually sell something, you will not be making money... True story.
      This is an interesting take and not a very popular view. But a very
      interesting "case study" to perform will be to ask those who give the
      best value in their forum posts if this has built their business? Because
      the more value you give in the forum the more successful your business
      should be.

      There are marketers here who give very little value in their forum
      contributions, yet make a killing with their WSO's. In fact, the
      only reason they are here is to run WSO's.

      -Ray Edwards
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    • Profile picture of the author Steve B
      Originally Posted by gluckspilz View Post

      Cause "Value" in itself does not make you money.

      Gluckspilz,

      Is there a marketer out there that says you need value and nothing else in order to make money? I've never heard an intelligent marketer say that.

      IMO, "value" is a core ingredient of a successful product or service. Certainly value in your content helps to build trust, as the OP is asking. But I don't think anyone would try to sell something suggesting that a product has "value" alone and nothing else.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author time4vps
    One genius told me "speak to your costumers like you were speaking with your closest friend near a bottle of fine beer". This is still working, seriously I mean write from your personal perspective and while writing imagine that you are writing only for 1 particular person.
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  • Profile picture of the author T S Chan
    Consistently give away general valuable and useful content to build trust. (once a week maybe)

    Don't give away the details... your subscribers have to buy your product to learn the details.
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  • Profile picture of the author Steve B
    Originally Posted by gjhabs8 View Post

    What actually builds trust with your list?

    If you want to build trust, I would suggest the following:
    • Keep in touch with your audience regularly and open up to them as a friend and business associate - let them see you as a person so they feel they aren't just a name or email address to you;
    • Send them value often and nurture them in the niche. Help them, teach them, and reply to their questions/needs;
    • Set some expectations and then religiously meet them. Tell them you're going to give them a series of reports or tips on "X subject" every Wednesday for the next month - then follow through and over deliver what you said you would do;
    • Share some of your positive testimonials with them so they see others are appreciative of your business dealings;
    • Learn something personal about each client (a birthday, anniversary, names of spouse or kids, where they live, etc) - it can be just one thing but use it later as a way for the client to know that you took the time to acknowledge him/her on a personal basis;
    • Give your personal guarantee on all your products and services then follow through - show the client that you mean what you say;
    • Post your business ethics on your site - let everyone know what you believe and that you stand behind what you say;
    • Be very prompt in everything you do. Show customers and prospects that you value their time. (For example, if you send out a weekly newsletter or tips, tell your audience that your email will be waiting for them in their inbox every Wednesday morning. Then send it out on Tuesday night so it will be there when you promised.)
    Trust is earned, rarely freely given in this day and age. So if you want it . . . go out and earn it. Most marketers will not lift a finger to garner trust because it's extra work.


    The best to all of you,


    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author ChrisBa
    Originally Posted by gjhabs8 View Post

    It is great to feed content to your subscribers and is needed to inform and teach...

    What actually builds trust with your list?
    I'd say real content that has the intent of helping them and not just making money off them.
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    • Profile picture of the author Shana Walters
      Nothing is worse than being on the e-mail list of an Marketer who wants to sell you everything under the sun while offering nothing else of real value.

      Best Regards,
      Shana Jahsinta Walters.
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      Write until my fingers fall off. LOL!!!
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  • Profile picture of the author Alex The Lion
    Value, honesty and compassion. Three things you will not find on 90+% of websites.

    If you provide immense value, you are honest about being a business and why you are providing the content and genuinely care about helping the visitor with their problem, trust will develop.
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  • Profile picture of the author Pinkysoll
    Banned
    Consistency, reliability and availability. In my opinion,you need to be reachable or else it creates doubt. Off course you have to offer value, and that is very very important.
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  • Profile picture of the author Steve L
    Originally Posted by gjhabs8 View Post

    It is great to feed content to your subscribers and is needed to inform and teach...

    What actually builds trust with your list?
    I share any content that I think they'd find useful or interesting, regardless if it's my site or not. Also, I don't try to sell them in every email.
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    • Profile picture of the author freeconsult71
      Consistency and locality certainly can make the difference to building trust.
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      • Profile picture of the author shaunybb
        hey here is what you need to build trust:-


        1) Be yourself, be genuine and be friendly


        2) VALUE VALUE & VALUE


        3) Consistent goodwill


        4) For them to trust you figure out why you would trust you!
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  • Profile picture of the author Hooperd1
    All good points so far. However, sometimes we forget the basics that get people on our list. For example, when I first started out, I put the cart before the horse so to speak, and offered to build someone a website before I had all my ducks in a row. When they asked me for a business card I told them I would have to bring one by. Sometimes the simplest things we can do need to be in place before we start building our business. The fastest and easiest way to build trust, especially when doing offline marketing is to have a domain email address. You can literally have one up and running in 15 minutes. Don't forget to add your phone number, address and other contact details on your website and email where people can really reach you. People want to know you are going to be around for a while and not a fly by night marketer. Just saying.
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