How to market an offer that sounds 'too good to be true'?

by 12 replies
13
Fellow Warriors,

I am marketing an offer right now that I think may just sound too good to be true, thus creating doubt in the mind of potential clients as to the legitimacy of the offer.

How do you combat that issue?

This is a service related product which normally is billed monthly, however during service launch we are offering a one time payment option for lifetime service.

I believe this may be costing us sales except with our 'warm market' i.e. current clients of other products, fresh prospects I think may be getting put off by the offer, perhaps...

Part of me just says to pull the lifetime offer and just do a huge discount on the monthly service cost with coupons instead...

Although I really wanted to have the lifetime offer as a big thank you to our current clients and as a way to kick off the service to first movers.

What are your thoughts?
#main internet marketing discussion forum #good #market #offer #sounds #true
  • Give your prospects the "reason why." Tell them you know the offer sounds incredible, almost too good, but then explain why you are doing it and what you are trying to accomplish (like brand recognition, influx of new customers, ramping up sales, whatever it may be).

    Often a simple explanation of the reasoning behind doing something out of the ordinary is enough to satisfy potential clients that you really do have an honest and logical reason for your offer.

    Steve
    • [1] reply
    • Duh... what was I thinking! I should use the "Eminem" method then! - make a point of pointing out the issues in product, while at same time using those same points to actually sell the product...

      Easily incorporated into our offer and without looking goofy... we want to run a professional service, not over-hyped, etc.

      Thank you for reminding me to look at the basics... lol, too often we look for more complicated 'fixes' rather than making sure we have the basics covered first.




      • [1] reply
  • "Damning admission" aside, you really have to put yourself in the head of your target buyer.

    People are scared of commitment.

    "Hi, we just met; let's get married and live together FOREVER" is a startling statement.

    Test giving them a taste, and then making them the offer for lifetime ownership after they've had a chance to experience the service.

    Stop scaring the **** out of the customer ;-)
    • [1] reply
    • Good point, so perhaps a 3 day free trial before committing to a hosting package with us?

      That is totally doable.


  • The way things have been going on this board of late I would have looked at this thread and thought how sneaky you have been to get warriors to look at the deal in your signature...!

    But I will say this about 4 yrs ago I found a deal as WSO for hosting and a one off payment of $19 a year and that was for the first 20 warriors , I still have it and only pay $19 a year unlimited hosting and at the time I thought to go to be true but 4 yrs on still pay $19 so it does work.
    • [1] reply
    • I'm actually being serious, if I was relying on this forum to get leads... sigh, I'd be on a goose chase...

      Sure I have had clients come from this forum, however I am not looking for hosting clients here as most already have hosting or are not really looking at signatures anyway, IMO.

      I want advice, sure I wouldn't mind sales, who wouldn't, I come here primarily for knowledge and connections behind the scenes.

      I'm looking to generate a few hundred thousand dollars in sales, not a sale or two from the few buyers I may attract in this forum and I'm not going to change my signature just because I want to ask a question directly related to my signature... even though I make no mention of any special offer in it, I know some look at that as negative...

      I'm not saying you are, as it doesn't appear to be the case in your post.

      BTW, great deal on the $19 per year hosting offer you got.


  • Buy the product and use it.

    If it doesn't deliver, don't promote. It'll do more harm than good to your reputation.
    • [1] reply
    • This is actually my own service that I am marketing, not an affiliate offer.



  • My best advice for you is to have as many people see the offer as possible. Not everyone will get in but few will. This is true with any offer that is out there that sounds "too good to be true".

    You will get some to buy. Your job is to get it in front of as many people as possible.
  • Banned
    Are you sure about that? Maybe you need to switch marketing channels/demographics.

    This inherently sounds like a "you are doing it wrong" problem.

    Obviously there's not enough information here to really help you out, but I know a guy who was marketing BizOps to video game players and the video sales letter was completely unbelievable. I think the creators of the product got smashed by the FTC, it's hard to tell. I know that offer is gone and it went down around the same time a few companies had paperwork pushed on them.
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