So my question is: if I create this content related to my products and put it on my blog and link it to my website where they see it along with more related stuff and my products, is that a good idea?
I'm wondering because I can see that it is starting to work! omg but they are linking to the content (I think) not the product so is that okay? It's on the same page but the products are probably not the reason that they link to the page.
For example if I were selling pens and I created free printable matching stationery and everyone goes wild for the free stationery and links to that page - then will I still sell the pens?