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Creating content for my followers, is this a good idea?

by bleu
11 replies
Okay! I finally found something that my followers in my niche like and respond to, it is related to my products that I make myself - related but it's not the product itself.

So my question is: if I create this content related to my products and put it on my blog and link it to my website where they see it along with more related stuff and my products, is that a good idea?

I'm wondering because I can see that it is starting to work! omg but they are linking to the content (I think) not the product so is that okay? It's on the same page but the products are probably not the reason that they link to the page.

For example if I were selling pens and I created free printable matching stationery and everyone goes wild for the free stationery and links to that page - then will I still sell the pens?

Thank you!
#content #creating #followers #good #idea
  • Profile picture of the author Nico Puegher
    It's a great idea to keep going! if people like your content you will have more traffic and if it's related to your content your traffic will check your products more often!

    There is no way to not keep making great content for your followers, if you offer them great value they will be more likely to check out your products for sure. Maybe not in 2 days but with constancy you will see awesome results in a long term.

    You can also create something really good and offer it for free so you can start building your email list, if you don't have one already.

    Don't stop! keep pushing forward my friend.
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  • Profile picture of the author Randall Magwood
    Originally Posted by bleu View Post

    For example if I were selling pens and I created free printable matching stationery and everyone goes wild for the free stationery and links to that page - then will I still sell the pens?
    I would carry out an experiment and test it to see if it works. You're not *losing* anything right now because you're not getting sales. If it turns out that your followers truly want the products that are related to your's - but NOT your products themselves... then you might want to consider becoming an affiliate of the similar products that they are linking to and clicking on.
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    • Profile picture of the author jogunn
      Originally Posted by Randall Magwood View Post

      I would carry out an experiment and test it to see if it works. You're not *losing* anything right now because you're not getting sales. If it turns out that your followers truly want the products that are related to your's - but NOT your products themselves... then you might want to consider becoming an affiliate of the similar products that they are linking to and clicking on.
      This is the same advice I would offer, as well. If you need to reach a more targeted audience that is interested in your particular products, have you tried social media campaigns?
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      • Profile picture of the author bleu
        I have tried social media campaigns but since I only get 15% of each sale I can't get clicks low enough to make it work. Or at least I haven't been able to figure out how to do that yet.
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        • Profile picture of the author jogunn
          Originally Posted by bleu View Post

          I have tried social media campaigns but since I only get 15% of each sale I can't get clicks low enough to make it work. Or at least I haven't been able to figure out how to do that yet.
          I understand. It's about figuring out which interest to select as your audience to get the best return on your investment. It's a bit of trial and error, but one that I have seen great results with.
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  • Profile picture of the author Alex65
    hi bleu

    as content....

    The contents inform, educate, entertain, correlate, make Visibility

    good job !
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  • Profile picture of the author Nate92
    That most definitely is a good idea! If people like it, than that in itself is your lead magnet/fuel for your fire.

    The worst thing you can do is avoid something your audience likes in hopes that you distract them with a product that they aren't attracted/related to. If they relate and interact with your content that is related to your product, stick with it!

    Of course, don't over do it. Simply spread it out and build off of that content and main ideas. You could actually even build that into your own micro-niche and explode with a better business than you set out with your initial product.

    This is what business is all about. Figure out a point to start at, and then fine tune it and expand on success as you go.

    Hope this helps you stay motivated, and keep up the good work my friend!
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  • Profile picture of the author Alex The Lion
    It sounds like you are doing everything right. Continue producing the content that your audience responds well too and track the number of sales you produce.

    You may need to tweak your call to actions to promote your products, though testing is the only way to know for sure.
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  • Profile picture of the author Nate Simms
    So my question is: if I create this content related to my products and put it on my blog and link it to my website where they see it along with more related stuff and my products, is that a good idea?
    Kinda the whole idea of marketing, eh? What you are describing sounds like a perfect "lead in" to the products you are actually selling.

    Consider the content you are creating the "soft sell."

    For example if I were selling pens and I created free printable matching stationery and everyone goes wild for the free stationery and links to that page - then will I still sell the pens?
    Perhaps you won't sell the pens automatically.

    ... but it is much more likely if the free, printable, matching stationary is a "soft sell" FOR the pens. Something as simple as "if you are going to get this wonderful stationary for free, you should purchase an outstanding pen to write on the stationary."

    Basic elements of marketing, really.

    Nonetheless: you are very much on the right track. Good luck.
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  • Profile picture of the author godinu
    It sounds like you are on the right track -- site visitors would leave in a hurry if all you did was try to sell them something. What you could do is once in a while put a link to your product in the posts -- for instance, "this stationery is perfect for the xyz pen" and state why. It works for some niches really well.
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  • Profile picture of the author E. Brian Rose
    To continue with your "pen and stationary" analogy... If your visitors are only linking and coming to the page that has the free stationary, it would be prudent of you to have ads for the pens on that page. Break up your content and put an add every couple of paragraphs, have ads on the side, and BY ALL MEANS start collecting email addresses of your visitors. Promise them more of the content they love and pepper in ads for your product in that content.
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