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So I just finished reading this 80 page book By Robert Duboff entitled ROI for Marketing: Balancing Accountability with Long-Term Needs and it makes a lot of good points I'd thought Id share it if anyone wants to get some insight on the subject of ROI for marketing. I love his thinking here tho I think he repeats his point a lot. Regardless its a must read for anyone who is in marketing.

http://www.hawkpartners.com/files/ro...bility3-29.pdf
#accountability #balancing #marketing #roi

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