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Is targeting two target audiences a bad idea?

by Jamaru
10 replies
After a long time and many failed ideas, I have come up with a niche which I think is pretty solid. The problem is, it has two potential audiences.

One audience is the niche's subject, the other is a group of people who have influence over the other. I can't decide which one to target, if I have to choose at all.

If I have to choose, what qualities should I research and target? I have found out that one audience has a higher spending power, as they (usually) have a higher salary than the other and tend to have more financial freedom. However the other audience seems to search for a solution to my niche's problem more often (maybe a 60-40 split).

Thanks.
#audiences #bad #idea #target #targeting
  • Profile picture of the author EricBernard
    If you can see that one of the needs your product more than the other, I'd start there.

    Spending power would be a good place to look as well but if it's something that don't need or what they still won't buy it just because they can.

    It would help to know what you are talking about but that's the best advice I can give without knowing.

    Hope that helps.
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    • Profile picture of the author cash365
      How about targeting them both? Not at the same time, of course.

      So you build one website and campaign for one audience and then another one for the other.

      Then you can compare the results objectively.
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      • Profile picture of the author AZMD
        Originally Posted by cash365 View Post

        How about targeting them both? Not at the same time, of course.

        So you build one website and campaign for one audience and then another one for the other.

        Then you can compare the results objectively.
        Good advice!
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  • Profile picture of the author Steve L
    Originally Posted by Jamaru View Post

    After a long time and many failed ideas, I have come up with a niche which I think is pretty solid. The problem is, it has two potential audiences.

    One audience is the niche's subject, the other is a group of people who have influence over the other. I can't decide which one to target, if I have to choose at all.

    If I have to choose, what qualities should I research and target? I have found out that one audience has a higher spending power, as they (usually) have a higher salary than the other and tend to have more financial freedom. However the other audience seems to search for a solution to my niche's problem more often (maybe a 60-40 split).

    Thanks.
    One offer, one audience is how I roll.
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  • Profile picture of the author Jamaru
    OK, thanks for the input.

    I like the sound of comparing the results, at least to start, then I can focus on one of them and abandon the other.

    As for will they buy it, the group with the larger spending power are probably more likely to purchase this product, but I'll have to research that a bit more.

    Thanks for the input guys, I guess I should aim to focus on one audience then. Now is time to research which one!
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  • Profile picture of the author Alex65
    niche audience that may well spend is a good starting point
    much attention on this point

    good job
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  • Profile picture of the author Alex The Lion
    Whoever you can provide the most value too and therefore, whoever is in the most need.
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  • Profile picture of the author LesterRussell
    Stick to one is my advise to you. But if you feel unconvinced by this, what i can suggest is to do a series of tests to see which group is more receptive to your product and stick to them from that point on.

    It has been shown statistically that holding onto multiple groups of targets will yield lower returns than focusing on one in the long term.
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  • Profile picture of the author Randall Magwood
    Originally Posted by Jamaru View Post

    One audience is the niche's subject...
    Do this one first. Make money in one niche/audience, and then conquer the other one - after only proving that the niche is in fact profitable.
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  • Profile picture of the author jamescanz
    Originally Posted by Jamaru View Post

    One audience is the niche's subject, the other is a group of people who have influence over the other. I can't decide which one to target, if I have to choose at all.

    If I have to choose, what qualities should I research and target?
    Go after the one specific audience that qualifies the most...

    And speak directly to them by pointing out all of their problems.

    Then, that's where the solution will come in.
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