Content delivery platforms in 2016: The future of money making

by JLAus
3 replies
This is about content delivery platforms: how will we make money in the future with existing platforms? or do we need a new "dream" platform to come along?

First the Questions I'd like your opinion on:
  1. Is there already a perfect content delivery platform that I haven't mentioned below?
  2. Is it worth our community trying to build the "perfect content platform" as a group project? (assuming available tech resources)
  3. What are the features you would want in a perfect content delivery system? (For the sake of improving the current platform landscape)

The positives of these platforms:

People have made money on all the platforms below.
If you are in a suitable niche, don't mind the quirks, and are willing to put the work in, you'll make money too.

The negatives / areas for improvement.

Disclaimer These opinions are not my own I'm only trying to compile them.

All platforms: video content theft and stealing to put on torrents - is a big negative for all platforms' reviews I've seen. Also cost of use gets a bad rap, its like "everyone is trying to get your cut."

Udemy many professionals now hate it citing a glut of cheap courses, a content-devaluing pricing model, and a draconian approval system. Its a beast that is probably too far gone.

Fedora / teachable some users talk about the unfairness of paying unreasonably for IM features that should be basic and free. There's no way around their pricing model. And once you're a paying customer they stop helping you out: Wham bam thanksbye.

thinkific. Similar "high fees" (a relative term) can be found here, one opinion I've seen on this (similar to teachable too) is it feels like a money grab. "We (content producers) do all the work, whilst the platforms happily bone you in the a$$ whether you make money or not." Not my words, I've censored it but you get the sentiment.

mybigcampus, schoology, and moodle niched to government education, geared to school/highschool and not to IM.

openlearning from what I have read it is a hastily rebranded wordpress site made by 20 year old guys that is devoid of any real badass IM flavoured commercial functionality. Got a lot of press from journalists who didn't know what real IM was and the lack of features brought it back down to earth from what I can see.

And of course now there's the new kajabi which you would have seen the 40 minute (omg) youtube ad, pixeling the sh*t out of everything they can so that's the only ad you see, and from the marketing seems to be a $2,500-$5,000+ a year platform, but they want to hook you with a 12 month $0 trial and burden you difficulty of transfer later. On the upside the site is sexy, they say their beta users have "made millions of dollars already" and they are spending advertising money like water, which means a good amount of venture capital is behind it.

I'll update this post (#1) with more summaries if there are logical responses.

Not looking for biased wars saying my platform is longer than yours, I'm just wanting to discuss the future of making money with content delivery.

Another disclaimer I'm not from any platform I am a content maker and IRL trainer.
#2016 #content #delivery #fedora or teachable #hate #platforms #udemy
  • Profile picture of the author Jill Carpenter
    Is it not fair to say that every website is a "content delivery platform" ???

    What are you qualifying?

    For example, I have a private membership site with videos and downloads. It's wp based with a special membership software.

    "May I have ten thousand marbles, please?"

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    • Profile picture of the author JLAus
      Thanks Jill, You're right, from a certain point of view every website is content delivery.

      "What are you qualifying?" <- could you help me understand what you mean please? I'm not sure if you mean a prospect lead conversion qualifying sense or a "what qualifies as a content delivery platform?" What I mean is: a platform for selling training courses created by people who aren't so tech savvy as yourself (I'm suppositioning from your knowledge of Wordpress).

      I suppose if you included Wordpress, Optimizepress, Wishlist etc there is another flavour of content delivery. A more tech savvy person such as yourself would be more interested in this. But its a lot of work unless you outsource it to a virtual assistant etc.

      But let's take that direction. Are you happy with your existing platform? What are the things that you struggled with when you were setting it up? There must have been a reason you decided not to go with a ready-made platform like udemy and chose to have your own? I have IRL friends who set up both Wishlist and Optimizepress and LeadPages - then you have things like Aweber Mailchimp - all a pain in the butt to string together. Then there things like InfusionSoft which AFAIK is cost prohibitive for a "mere IRL trainer" like myself. I've used Aweber CampagnMonitor and Eventbrite as training tools - all good but flawed in some way.

      If you're allowed to share it, I'd love to check out your site. Just for interest sake. But whether you'd like to post the URL is 100% up to you I understand there may be reasons not to.
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  • Profile picture of the author trip3980
    their is no such thing as the "perfect content delivery platform" if their was then everyone would be using it and that market would be over saturated to the point where your platform will become obsolete. Follow trends, but marketing should evolve with the times. If you don't care to be ahead of the curve then spend lots of money doing outbound marketing. its not as effective but if you have a few million to spare it can and often will make up for lost revenue.
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