On many lists I subscribe to, their subject headers will have something like[List Name] (in the brackets) followed by a subject. I recognize those. And, if I receive them regularly, I'll even remember that I voluntarily subscribed to them.
I notice that a good number of the big name marketers and gurus out there don't do this.
If I didn't recognize their name when sorting by mail, their messages would have been marked as spam and tossed.
In fact, that's happened to a couple of them. I kept getting messages from a marketer. I didn't recognize his name. So, every time I got a message, I marked it as spam, and let the spam filter receive its training! After enough of those, the spam filter catches on and those messages go straight to the junk mail folder.
And, I've heard some people talk about reminding people that they subscribed in the body of the message. Guess what? A large number of actual spam messages--messages I am 100% certain I never asked to receive--say that I subscribed on such-and-such a date. Some even give an IP address; fake, of course, presumably to trick the casual Internet user.
So, a reminder by itself is not a sufficient "proof" that I voluntarily subscribed to your list.
Why don't many people that run lists identify the list in the subject header? Seems a simple thing to do. Does it decrease response rates or something? All I know is that there are lists I look forward to seeing, and if I see a message from[List Name], I stop and read it.
How effective can titles be if they end up getting tossed? A message might have a catchy title--as many spam messages do--but if I don't recognize the sender, it gets junked without being read. So, yeah, if it's a recognizable sender name, I'll open it. But, it just seems that so often around here, people talk about getting people's attention with a title. You know, "Bad news..." and all that. But, do those messages work if sent by someone whose name you don't recognize? Because if they don't, as I would think to be the case, then newbie marketers perhaps need to put more effort into branding (e.g.,[List Name] in headers) and worry maybe just a little bit less about the catchiness of their subject line.
Am I right, or should I just concentrate on creating catchy headlines and hoping my list subscribers don't see it as spam and delete it without reading?