Today I have a rather unusual question: Why do you think some people may charge like 100 times more than others for providing almost the same service and get clients?
I am referring specifically to the writing business: How can somebody request $0.5, or even $1 per word and be successful with such a huge rate while most writers get paid around $0.05 per word (and that is considered quite expensive by most clients).
Actually, if you try to find clients at Elance, Upwork, Freelancer.com and the like, you will have difficulty finding a client who will be willing to pay $0.05 per word, or $50 per 1000 words. Most of them are seeking much cheaper writers. The most common rate you will come across is $5 per 500 words, or $10 per 1000 words. Now if you compare that rate to the highest one mentioned above ($1 per word), that is, wait for it,
ONE HUNDRED TIMES LESS
than what the "expensive" guy/gal is charging. I know you are going to tell me there will be a huge difference in quality, and you will be right, because most of these "expensive" writers will really do their best, will have a lot of experience and might even interview some experts in the given niche to get the information they need for the research. However, I have bought content in the past from people who charged around $5 per 500 words and the content was error-free, the writer did address everything that was requested and he had a good writing style that was both informative and fun to read. So I don't think if the "more expensive" guy/gal charges 100 times more, it will result in 100 times greater quality of his/her writing.
I would like to ask: What do you think these writers do that makes them so successful? Is it really all about how you market yourself? Sometimes the websites of these "expensive" writers are quite straight-forward and simple and they use a standard way of being contacted (through a contact form, for example). I'm not sure how anyone can be willing to pay $1 per word when there are thousands of other writers out there who'd be willing to do the work for so much less and come up with basically with content of the same quality.
Thank you for any input.