Fast forward a few months when I went into a slump. I was winning less and losing more. Something changed, but I didn't know what. That's when I picked up my friend's book and started reading it again. Then, it hit me like a ton of bricks... I had forgotten the basics. My effort to develop a complex game got in the way of the very things that were helping me win.
Sometimes, in poker or in business or in life we start getting a little to complex for our own good. That's when it's time to go back to the basics. For Internet marketers, that would be leads, traffic, conversions.
If you are in a slump, stop over-complicating things. Get back to the basics.