PPC - Landing page question
With regards to where I direct his campaign ( i am well versed in developing landing pages that convert) I am thinking of breaking the cardinal rule of landing pages and directing PPC traffic to the home page.
My reasoning is that even though I would like to index the data of visitors by having them fill out a contact form, I'm thinking when they search for a plumber online it's: where's the phone number, do they service my area and when can they get here?
Let me know what you guys think of this line of reasoning--really appreciate it!
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jbsmith -
Thanks
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