Starting an affiliate site: do I differentiate between "real" reviews and just product "ads"?
I'm in the process of making an affiliate site on a domain I've been sitting on. I'm pretty excited because it's a niche I'm passionate about. I'm planning to post 20% real product reviews (things I've used and want to promote) and 80% products that look good but I haven't tried. I'm wondering how much of a distinction I need to make to my visitors.
I'm using a Wordpress plugin for product reviews. Should I also use this on products I haven't tried but want to showcase? Or should I do some other kind of overview?
Thanks!
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