My hope is that a few experienced entrepreneurs will share their insights on this issue and we can end up with a good discussion.
This Is A Fairly Serious Problem For A Lot Of Struggling "Marketers"
I see a lot of people who claim to be marketers who...
- Become angry if they receive "too many promotions" from a newsletter.
- See upgrade offers on purchases they have made.
- Receive follow-up and add-on promotions after making a purchase.
- See a OTO when they login to their member account for the first time.
- Get ticked when they read sales letters with a lof of "Action"; bold text, highlights, testimonials, and "hype".
My concern is simple...
We Cannot Be What We Despise And Resent!
If someone hates selling and promoting, how on earth do they expect to sell a lot of things online???
I really see this as part of poverty complex. And it strikes a real chord with me because I used to have this problem in a big way.
I was trying to earn money online but I got really pissed when people had the nerve to try and sell me something. Ludicrous huh?
In my case I was fortunate. Gary Ambrose, who some of you may know of, saw a post I made in a forum, picked up the phone, and gave me a call. He gave me some real insight and pretty much told me if I really hated selling and passionate promotin I needed to find a new career because I was pretty unlikely to make any money as a marketer myself.
This makes such perfect sense but I couldn't see it until someone on the outside pointed it out to me.
If you honestly relate to my bullet list above and have an aversion to selling and marketing here's something to consider:
Do you get angry when you buy a laptop at Circuit City and they ask if you'd like a laptop bag or printer to go with that? Are you enraged when you find Best Buy flyers in your mailbox, or when your insurance agent offers you the upgrade on your life coverage?
Often people do not get mad in the above scenarios. But these same individuals feel online entreprenerus are bound by some bizarre "code of honor" and therefore should not make follow-up and backend offers to their customer base.
I'd like to hear what other successful marketers have to say on this. And I'd even like to hear from some readers who want to be marketers but get ticked off any time somebody else tries to sell them something.
Here's hoping this thread doesn't get buried under a ton of other topics and we can end up with a stimulating convo.