Do you have to be an expert in your own niche?

20 replies
I've always been a big fan of Japanese RPG games. I enjoy playing RPG because I like good story line with cool battles. Organizing the characters and build up your level and items is what makes it fun. That said, I am planning to go into the video game niche. Only problem is I stop playing games since Final Fantasy 10 who knows how long that was ago. How am I suppose to upload screen shots and keep the fan update on games when I don't even play games anymore lmfao! Any ideas how I can work around this issue? What would you do if you don't use your own product but still wanna make it big? You must drink coffee to know the taste before you sell it right?
#expert #niche
  • Profile picture of the author writeaway
    If you're not an expert, you can feature interviews or profiles of people who ARE.

    The best thing about this is that the more you interview and the more you network, the more information you pick up. Eventually, you become an expert too.

    There are many solutions to any problem.

    You just have to be creative and imaginative.
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  • Profile picture of the author SeoWrecker
    It is not mandatory to be an expert in your own niche to succeed because you can outsource 90% of you work in IM. However, you are likely to perform better if you have a bit of knowledge about what you are working on.
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  • Profile picture of the author kimanierick
    it is not a must that you be an expert in that niche but it is important to have some knowledge just in case it is needed. Nowadays you can always hire assistance to help you and with time if you are interested you will be an expert. If i dont use my product and I want to make it big? not a must you be using the product. thanks
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  • Profile picture of the author chipu
    very usefull !!I I like Japanese RPG games,too.
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  • Profile picture of the author gamestoenjoy
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  • Profile picture of the author successkid
    Thanks everyone for all the great info.

    It seems a bit of a hassle because I just don't have time for playing games anymore.

    I guess I could sell t-shirts for that niche since it's a lot easier.
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  • Profile picture of the author erob
    No you don't have to be an expert you just have to know more than your audience. So for example you may want to target people new to gaming. I'm not a gamer so to me you would be an expert.
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    • Profile picture of the author shaunybb
      Hey authority and being an expert comes with time, you can still start in this niche and gain crediability very quickly. It will be a process but you will get there. Adopt the mindset of "i will" not that "i wont". When you market you need to definitely provide good will and create high perceived value right from the get go. The more you learn the more you will become an expert. Provide immense value....the rest will fall into place easier.
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  • Profile picture of the author Raydal
    Is Walmart an expert in all the stuff they sell or an expert in moving merchandise?

    Hmmm ...

    -Ray Edwards
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    • Profile picture of the author Christopher Fox
      Were that the case, that one must be an expert, well, there would be a whole bunch of IMers with a lot less money in their pockets. This is actually a point of contention for me, as many IMers hide that lack of expertise by creating a FAKE IDENTITY, and then label that FAKE IDENTITY as an, umm, 'pen name'.

      You have guys that pretend they are girls and girls that pretend they are guys and IMers that have never owned a dog dipping their toes in the Dog Training world as 'experts', etc., and that is because if they do not pretend to be someone else (like an expert), they won't make sales. Period.

      To me, the 'crime' isn't getting involved in selling something while not being a true expert, but the presentation of yourself as an expert when you are not, in order to gain confidence with the sole intent of using that perceived expertise to facilitate the transfer of money from the customer's pocket to the IMer's pocket. If the customer knows you aren't an expert, well, they probably won't buy an info product from you, will they?

      So, what's the work around, for millions upon millions of dollars has changed hands in such transactions so there must be a work around? That work around can involve deception ...

      Originally Posted by Raydal View Post

      Is Walmart an expert in all the stuff they sell or an expert in moving merchandise?

      Hmmm ...
      I'm not trying to argue with you and appreciate many of your posts, but I think you are comparing apples and oranges here, starting with the fact that Wal-Mart's claimed 'expertise' is providing products (most products already known about by the customer) at the lowest price around - and they are relatively successful at that, so that expertise is well claimed, tested, and earned. Keep in mind that a good portion of the IM industry is the selling of info products (this includes multiple things, like membership sites, etc.). Wal-Mart doesn't sell info products and they do not claim expertise, nor try to insinuate expertise about dog behavior - they just sell dog food, toys, etc. Walk into a Wal-Mart, ask a manger to meet you in the dog food section, and start asking that manager how to correct unwanted behavior in your dog, and s/he will say, "Umm, we are not dog experts here, we just sell food and toys, etc., for YOUR dog YOU should know about. And if you need some dog expertise, you need to look elsewhere."

      I never saw Frank Kern's sales page for his Dog Training info product he put together and made money on and has used as an example, but I have no doubt he subtly (if even only by omission), if not overtly, portrayed himself as an expert. I doubt he put on his sales page, "Hey, I don't even own a dog, let alone have real world experience in training them - I just scoured the net for info and packaged some up. Now, buy it."

      The problem with that is because he is NOT a dog expert, he has no real way to determine the quality of the 'dog information' he is selling. This is the FINE LINE one walks with such - you don't know what you don't know, but must pretend you are not in such state of unawareness.

      But who the hell is going to buy dog training advice from someone who is neither a dog trainer or who probably has LESS actual 'dog knowledge' thatn the average dog owner?

      I'll tell ya who - people who have been sucked in by copy to ASSUME Kern was some type of expert.

      Therein lies the not-an-expert problem, for me at least - when you will not make the sales you want if you are HONEST about your lack of expertise so you therefore need to create a FAKE IDENTITY and make people think you are an expert.

      And none of this is black and white, either. Writers (actual freelance writers, NOT content mill writers pumping out 500 words for $5.00 in 30 minutes) write about topics they are not 'experts' in all the time. But that writing often includes things like expert interviews and solid research skills, tempered with the writer's knowledge of their newness to the subject.

      No, you don't have to be an expert, but that doesn't mean you have to be a cheesy as hell and portray yourself as one with a FAKE IDENTITY (which IMers excuse away as their being some type of Mark Twain and needing a pen name).
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  • Profile picture of the author yukon
    Banned
    Target the retro game niche, that way you won't have to worry about new game versions coming out once a year.
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  • Profile picture of the author Steve L
    You just have to know more about the topic than most people. Not everybody.
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  • Profile picture of the author Randall Magwood
    No you don't have to be an expert. You just have to know alot about your niche and the pain/pleasures that they have. Then create a product to fulfill the void. Some people make millions of dollars doing this, and they never cared *enough* (and still dont) to learn as much about the niche as they thought they would.
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  • Profile picture of the author discrat
    Originally Posted by successkid View Post

    I've always been a big fan of Japanese RPG games. I enjoy playing RPG because I like good story line with cool battles. Organizing the characters and build up your level and items is what makes it fun. That said, I am planning to go into the video game niche. Only problem is I stop playing games since Final Fantasy 10 who knows how long that was ago. How am I suppose to upload screen shots and keep the fan update on games when I don't even play games anymore lmfao! Any ideas how I can work around this issue? What would you do if you don't use your own product but still wanna make it big? You must drink coffee to know the taste before you sell it right?
    Of course it does not hurt to be an expert. But you can be a Middleman and connect the Buyers with the Sellers of a Product( the real experts) and take a fee for this service a.k.a Affiliate Marketer


    - Robert Andrew
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  • Profile picture of the author Dave37
    If you will just be writing about it, like in a forum for example, then you will be just fine. Since you already have a passion for that niche, you will just need to update your knowledge base . You can use sites like Wikia or dedicated forums related to the games you want to write about.

    However, if you want to write blog posts, or anything that will require a screenshot or a gameplay, then you might need to install and play those games, otherwise you will risk to break copyright laws by using other pics from the net.
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    • Profile picture of the author successkid
      Originally Posted by Dave37 View Post

      If you will just be writing about it, like in a forum for example, then you will be just fine. Since you already have a passion for that niche, you will just need to update your knowledge base . You can use sites like Wikia or dedicated forums related to the games you want to write about.

      However, if you want to write blog posts, or anything that will require a screenshot or a gameplay, then you might need to install and play those games, otherwise you will risk to break copyright laws by using other pics from the net.
      I find blog posts are just waste of time. I simply don't have time on this stuff.
      Don't want to hire a blog writer either - unless you have tons of cash to burn.

      My plan - create a FB fan page and sell t-shirts to people in different niches. It's much easier. Of course i can take my own screen shots of me playing video games and just write a few sentences telling the audience what happen in the game. That's easy. I don't even need to engage my audience. I just need to post screen shots, write the sentence and let the audience engage with themselves, unless they ask me a direct question. No big of an issue. But like I said, I don't have time for gaming either. Maybe when I make enough that will allow me more time to spend with friends and families.
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  • Profile picture of the author art72
    Well, I found this bit of information rather interesting, and it answers your question;

    (dang nabbit... phone won't allow me to paste from my clip tray, strange)

    Anyway, the thread title is; "The Million Dollar Myth" - posted by nickjperoni
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  • Profile picture of the author Alex The Lion
    A lot of people have already explained the expert status point so I'll skip that. However, I would advise you to qualify this niche before you start!

    While you must be passionate about the niche you start a business in, you must also ensure there are problems to solve and money to be made.

    The games niche is notorious for trapping entrepreneurs in the cycle of creating a lot of great content until they realise they are not solving a problem and do not have a solution to sell.

    Of course, monetisation methods do exist, though it's not an easy path.

    This might not be the case with the JRPG community, though definitely qualify it first.
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