Should I market my product or create another one?

Why do you think you're going to get better results with your second product than with your first product? I'm not trying to be a smart ass (for once); I'm really asking: Is the second product better? Does it complement the first? Does your first product not stand on its own?

In short: what's causing your first product not to sell and will creating the second product solve that issue? If so, create another product. If not, solve your actual problem.

Doing work just to keep busy isn't likely to help.

Would you rather be busy, or would you rather get money? No amount of product creation will ever get you paid. But everyone who has never created a product, they buy into this myth. They think that if they could just get their product finished, they'll be rolling in the dough. Until they actually create it. Then they find themselves in your position, with the need to market it.

I understand what you're saying. But a product isn't an asset. It's only potential power, like all knowledge. To be worth anything, you have to put it into action. In this particular case, that action is getting someone to pay for it.

Putting off worrying about marketing it, later, isn't going to absolve you of the need to market it, later. So you already know it's coming. If you want to wait, that's fine. But let me ask you this. What's good about waiting?

Give me a few reasons that waiting is a good thing. I want to write them down.

Secondly...

How are you going to know if your product actually sells, if you don't try to sell it? When you put it in front of your target audience, and ask for money, that's when you find out, fair and square, if the price of your product is something that the marketplace would like to bear. All the money is in the marketing and selling.

Not possession of product.

Think about it. You own several things that are valuable. Maybe it's a guitar, or a vehicle, a house, or you're renting an apartment. You probably have food in your fridge. All of those things are worth a certain amount of money. You paid for them. But how much money are you getting for them? Probably none.

The reason why is because they're sitting there. It's only potential value.

If you suck at marketing, great. You probably also suck at playing the piano. Why? Because you've probably never taken piano lessons, and sat there and practiced, trained, drilled, and rehearsed hitting those keys.

it seems you had no well set plans when making the first product. that means, even if you make the second product you will get stuck. just solve the first product issues and see why you are not able to market it. have you tried marketing it? what feedback have you gotten from the market? and before you make the second product, it is important to have well set plans of where you shall market the product, how and at what cost. by these you will not get confused. all the best

The only situation where you should create another product, is to sell your first product. If you want to create a product as a lead generation tool, that would be a good marketing strategy.

The first product can easily be promoted with your second. Content marketing at it's finest. Maybe you sell the second product at a significant discount, and pitch your first product within it. Marketing.

Or you go around and "knock on doors" and ask other product owners to put your second product on their download page for their customers as a bonus. Their customers get value, you get traffic. Marketing.

Marketing is not as difficult as most people make it out to be. All it is, is three things: the right message, that you put in front of the right market, using the right media at the right time. That's it. Period. No shortcuts.

For example, a "bonus" report would carry your message, other product owners customers would be your target market, and the media you might use to deliver it to them at the right time, is right after they paid for this person's product, in the form of a PDF report, a video or audio.

This formula literally never changes. Another example: same 3-step formula for a WSO - WSO copy carries the message, placed in front of target market e.g. WSO buyers, using the media of this forum. Or, forum posts is the media, sig link directs them to the message on your website, or WSO copy, target market is forum readers.

Do first, learn second.

All real learning takes place after making a "trial" or "go of it" and making mistakes, moving forward, falling short, and getting a result that you can measure. You'll only have intellectual "head space" knowledge of marketing until you pull that trigger. You won't discover, and really know, just how important this is until you actually start doing it.

What media(s) are you going to use?

What message will you tell?

Who is the target buyer?

I saw what you wrote about facebook you were on the right path but forget the groups. When you make a post you should have a boost post button on the bottom. This will let you advertise your post to people interested in your niche, and you can set your own budget starting at like $1.
And when ever you ad a video upload it and don't use links like youtube facebook hates that.

It's not coming across as laziness. It's coming across as the unwillingness to do what you need to do. You should read the common denominator of success.

Here's the gist: Successful people make a habit out of doing things that failures don't like to do. They don't like to do them either, but they do them in order to accomplish their goals.

I just witnessed you talking yourself out of Facebook and blogging.

Facebook doesn't suck, like you say. What would be more appropriate to say, is that you failed to get results the way you used it. Which is par for the course. Failure is the prerequisite to success.

Doesn't change the fact there's thousands of people making bank on Facebook.

If you're going to write off the third most visited site on the planet, with the third most traffic in the world, fine. But realize you're doing it according to your own likes and dislikes, prejudices and preferences.

Not because it sucks.

Here's a fun exercise for you: Go back and read your post and count the number of times you said the word "but" or easily, easily, easily could have said it.

"But I don't like this, but they won't let me do that, but it probably doesn't work, but it's hard, but I don't know what to do, but now's not the right time, but I have nothing to do..."

You're an excuse factory, bro.

You don't want to do it.

Dude, make a new Facebook. Problem solved. Next excuse. Line 'em up, brother.

Pick something. Go do it. Don't settle for but.

I hooked you up with a traffic formula that made me thousands when I got started. Get in front of other people's customers. It's tricky, difficult, a pain in the ass, and you're not going to like it. Do it anyway.

Hi Johnny,

My personal opinion is that first you have to ask yourself what's the reason behind this intention.. Is it boredom? and you wanted to have some sort of new excitements with new venture.. Or is it that the current project isn't converting as you wanted it to be? (I'm just guessing here).. but that determines your way forward.

I feel that you should keep the current course and try to top it up with some other products that complement the current one. You may create another course for advance people, another for specific sub-niches like jazz/blues/classic etc, and another course where you teach people how to play certain songs (selections of songs can be packaged in one product). The latter can be done as multiple courses and as an ecommerce site where people can buy a certain song to learn. e.g. $10 per song. Youtube can drive lots of traffic for this I believe.

A great lead magnet for your course can be Free+Shipping guitar picks.. you can order large quantities from sites like alibaba.com from china for very very cheap price. I believe this would be great L.M. to attract your prospects and build a high targeted list.

CEGC

---- that's a C major chord

Hey johnny how are you today?


Its sounds like you have put a lot of effort in spending nine months on your production creation so that great well done for that. In terms of marketing, this area is one of the most important parts in your business and for your product. so don't forget about marketing challenge yourself to become a super traffic god. I am being serious, when you have mastered this you will make a lot of money.


Here are some ways to get traffic:-

• Youtube marketing
• facebook ads (they do work) you just have to find the RIGHT information
• PPC ads bing, google etc
• Media buys
• Social traffic

But to name a few....there are hundreds of ways to get traffic!!! Go master them!!

Johnny, You have done the right thing in picking a niche that has a ravenous following and will buy more, from what I hear. You have had some good suggestions.

So here is a tip for you. Do what the other marketers in the niche are doing. Go to Clickbank and type in play guitar. On the second page in, there is a listing for someones affiliate page bluesjamsession . com. Go to his affiliate program page and read over his suggestions for his affiliates. You may want to become his affiliate, and then you would have some more offers to send out later on.

That should give you some great ideas to move you forward.

You have to drive traffic to your offers. There's no way around that. It does benefit you to have more products too though cause sometimes a different offer will convert much higher. You just never know until you make the offer.

Gotta face the beast sometime. You might as well tackle it now.. No sense in creating another product (even in a different niche) if you don't know how to market the current one you have.

Johnny,

I think you know what you should do.

Plain and simple . . . you should do whatever you have to in order to learn and execute what it takes to market your product. Putting off marketing is foolish - you're just postponing the inevitable.

If you want to sell online you have to market. For you, maybe that means taking on a marketing partner if you don't want to do it yourself. Maybe it means hiring a mentor to guide you. Maybe it means a month of study and learning with your nose to the grindstone.

If you can't do it yourself, get it done some other way. Being an entrepreneur is all about moving forward when insurmountable obstacles stop you in your tracks. You do have many options open to you, including focusing of non-marketing activities and letting others handle the marketing. But no one is going to take responsibility for your success.

Steve

There's no magic pill, is gonna take some time before you can see consistent sales.

Keep focusing on creating new products, list building and generate targeted traffic.

Why not try both options?

Market it like a madman
No need to create product after product that just sits there and no one knows about it.
Marketing is crucial for sales, no way around it.
You can also do yourself a favor and go to Promobrite(dotcom), and they'll bring you customers, guaranteed or your money back. Good luck!

I gotta tell you something man. I know I was blunt with you. But it's coming from a good place.

Here's why: I've noticed that when I'm swirling with negative emotions, frustrated, blocked, and feeling held back, I've learned that it's usually because there's something I need to do. There's something I need to get done. There's something I need to close the door on. And I know I need to do it, but as long as I'm not doing it, the feelings never go away. They never dissipate. Not until I pull the trigger and stick to my guns. They only grow.

Pretty soon, these negative emotions become habit. They become your "set point" in your daily life. It becomes comfortable and familiar. You get used it, you get used to the dysfunction. Being held back becomes daily routine. It starts to feel safe. It starts to feel like the way things ought to be. A mess. And with those seeds planted, those habits, those feelings, that comfort zone, the gravity of the situation festers and magnifies, but it happens so slowly and it's so subtle that we don't "wake up" and go "Okay, what the $#@$!? This ain't right."

People getting into marketing go through the same thing, and it's tougher. I'd say it's tougher to get out of that comfort zone and set point. Because there is no one single action that will be as final as saying good bye. It's not as black and white. It's not as cookie cutter. There's so many different paths and avenues to take. There's so many different options and choices. And it's overwhelming. And before long, our "set point" becomes overwhelm and distraction. Changing course. Starting something 10% of the way, and looking for something that will work better, faster, quicker, easier. Pretty soon, those actions become a habit, and instead of results we could have gotten by taking the right actions and closing the door on distraction, all we got is the distraction and the roots are deep.

We get used to the dysfunction. We wake up every, and if we're about to get started on something, all of a sudden it feels off. It's uncomfortable. It doesn't feel safe. "Not doing" feels safe and we feel like something's wrong once we start moving forward. And when the results don't come instantly, we start to doubt ourselves. Is this even the right thing I should be doing? The best advice I can give you, is that it's totally normal and natural to feel this way.

But I got to tell you man, it can be reversed. When we self-discipline ourselves by taking the actions we know we should take, we sleep better at night knowing in our heart that we did the right thing. In this case, in business, the right thing is trying to reach another person, and impact their lives in a positive way with our message and our products. If you know in your heart that your product is good, then any effort you make to reach the appropriate person, you know it's the right thing to do.

To break the cycle, all that needs to be done, is to focus on one way of reaching that particular type of person that you know you can help, and daily putting in those uncomfortable actions that feel off and feel unsafe and feel scary, and realizing that it's normal to feel that way. Your entire body will scream and fight and yell, when you go from doing nothing, to doing something, and accepting the fact that you might not get the results you want immediately. But it's doing the right thing, that you know is the right thing to do, and being totally free of the outcome, of whether you achieve it right away or not, that will set you free in the end.

My advice to you, is to identify an action that you know will lead you down the path of reaching that person who you want to reach, and the more it freaks you out, and the more unsafe and uncomfortable it feels, then the more likely that's where most of your personal and business growth is going to come from. Then performing and repeating that action every day, seven days a week, for 30 days, regardless of how you feel, because it won't feel good at first. And tell me you don't wake up on the 30th day and feel like you're doing something wrong if you're NOT taking that action. Now your entire body will kick and scream and yell if you don't do it. But it won't kick and scream and yell as loud as it did before, because it's only been 30 days.

You can do it. Those feelings can evaporate. Feeling blocked, and stuck, and frustrated, these emotions are sending you a sign. They're telling you that there's something you know you need to do. Something you actually want to do, deep down inside. That you know freaks you out a little bit and your mind will make up every reason in the book to go back to your "set point" today, and put it off and worry about it "tomorrow". Your mind will promise you the moon. It will be convincing. It'll tell you it's okay, you can do it later when you're ready. When you know for sure that it's a better time. That if you just wait, you won't make a mistake. That you won't fail. And I'm telling you that giving into those emotions is a mistake. They are nothing but a signal that there's something that needs to be done and it's not going to be comfortable.

You'll save yourself a lot of grief when you identify some daily actions that need to be done. No matter how much these old negative emotions beg you to stop, stop what you're doing, beg you to take them back, tell you what you want to hear, that everything is going to be okay, that you can worry about it tomorrow and it'll all work out in the end, just know that listening to them will only make you feel comfortable in their dysfunction, and then when they've got you back, and they're in control, they'll play tricks with your mind, get inside your head, and the whole cycle of self-doubt and frustration will begin anew.

Not doing what you must, will never remove the need to do what you need to do. What you know is right. What freaks you out. But doing it will take you where you want to go, six months down the road, if you keep at it. And don't worry, it's not your fault. It's just the way it is, and it happens to all of us when we're breaking out into a new reality that is the polar opposite of the one we're living. And you're not alone if you feel this way. Many people have room for improvement when breaking into something new. I know I certainly do. Lots and lots and lots.

Marc

If your objective is to make money selling your product, then spending your time creating other products while the one you currently have is not even being promoted doesn't sound like a good idea at all. You will risk putting yourself on a "product creation with no promotion" routine.

There are many ways you can go about promoting your current product, but before doing so, you must get the whole system ready first (autoresponder, sqieeze page, sales letter, download page and so on...)

Do your best!

No you need to spend the time learning how to market effectively. You could make products until you are blue in the face but if you cannot effectively market them to get them in front of customers ready to spend money. You will never make this work.

Study marketing. Study sales. Study copy writing learn the most effective skills that will put money into your pocket as soon as possible.

I realize that when something does not work and I'm stuck, stop everything, I do other things for a couple of days, and then start over again as if it is a new thing and eliminate words like but,however ....

good luck!!!

I choose good marketing with few products

The reason you are struggling with marketing is because of your lack of information.

A) You either don't know where to find the information to master a certain avenue (or)
B) You are following the wrong information

You're probably like, "Thank you Mr. Obvious." But it seems like no one has even mentioned this. Come on people. Help a brother out.

I'm about to hand over my technique on how I become an expert at any niche. In this case the marketing niche. Remember marketing is a niche. You are a consumer of marketing. You want to learn it, and you want to implement it. So how do you learn the marketing niche?

Follow the top marketing "gurus" on the internet. Simple right? I'm talking about people who have a track record, and are currently making bank through their marketing skills. And best of all, they blog about their techniques. Follow them on Twitter, follow them on Facebook, and follow their blogs(key note). But there is a way to keep all this organized. It's my secret weapon.

Feedly.com

I am about to take you by the HAND like you requested.

1)Make an account on Feedly.com
2)Go to the search bar and type "Facebook Marketing;" or any type of marketing you want to learn. You can even type in Internet marketing.
3) If you type in Facebook Marketing, next you select Facebook Marketing Sites.
4) All the top blogs on the niche will pop up. Start following the top blogs. The more subscribers the blog has, the higher reputation they must have.
5) Now that you are following the top gurus, it is time to study!
6) Download the Feedly app on your phone. And log in.
7) Scroll through your feed. When you find a title that you think will help you in your marketing journey, tap and hold it. It will save it for you to read later.
8) When you have time to read your saved content, read it. Study that s***
9) Do that every day.


If you follow this not only will you be ahead of the pack, but you'll be the first to know of new trends. You'll be the first to know what is working today. You'll also be the first to know the policy changes on the media that you are focusing on.

It's all about research. Just like someone had to tell you what the C chord was when you started playing the guitar, marketing is the same thing. Find the right information, and study it.

It's fun for me. Because it gets me excited when I run into a new technique that I know is going to make me bank.

Remember you are doing this to make money. To have freedom. And most importantly to work from your computer. Get to work. Come back and report if this has helped you.

By the way, DO NOT GIVE AWAY YOUR PRODUCT!

At least not this one. Make other smaller products that are informative but leave a lot to be desired. That will push people into buying your $99 course.

Best regards,
Badassmarketer

Marketing is a big part of getting your product out there, if you just keep putting out products with no marketing you will end up with a lot of products and very little sales.

Try getting Jv's to jump on board when you launch your products, its the best way to go, because they will promote for you.

You must do smm for promoting your website.