how to market an event?

by Amazin
8 replies
This question is probably been asked 100s of times but i think its worth asking again. I been using meetup.com to promote events but my problem is that i don't have my own group or email list.

Im thinking of using eventbrite or skiddle to promote events but are they as good as they say? Then there's fb as well but i know they can cost quite alot. I need to keep the cost as low as possible
#event #market
  • Profile picture of the author oda
    If you target correctly on FB it will not cost a lot.

    For an event Both GEO and Interest Targeting are crucial, Go there now and start looking at custom audiences and how they work.

    Oda
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  • Profile picture of the author Jill Carpenter
    Originally Posted by Amazin View Post

    This question is probably been asked 100s of times but i think its worth asking again. I been using meetup.com to promote events but my problem is that i don't have my own group or email list.

    Im thinking of using eventbrite or skiddle to promote events but are they as good as they say? Then there's fb as well but i know they can cost quite alot. I need to keep the cost as low as possible
    I have a suspicion it all about how you are using meetup.

    Meetup itself helps to create a group online.

    How is the description of what the group is? Are you engaging people into wanting to become part of your group on meetup to then bring them into events? What kinds of events and what location?
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  • Profile picture of the author jogunn
    As was mentioned, Facebook doesn't have to be costly. There are a lot of free marketing opportunities there, just by establishing a page for your event, and promoting that event on related groups/pages. Facebook ads don't have to be costly, you can keep the budget small and if you know what your target audience is, you can have a great ROI.
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  • Profile picture of the author aars14
    The beauty of the marketer is to make the event viral, so people are advertising or promoting your event yourself, this is usually done with a hype, urgency, or buy now or else you will lose factor.

    As far as platforms are concerned, without a doubt, Facebook at top, bing at second and Remarketing with Adwords at third.
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  • Profile picture of the author DrForum
    Originally Posted by Amazin View Post

    This question is probably been asked 100s of times but i think its worth asking again. I been using meetup.com to promote events but my problem is that i don't have my own group or email list.

    Im thinking of using eventbrite or skiddle to promote events but are they as good as they say? Then there's fb as well but i know they can cost quite alot. I need to keep the cost as low as possible
    Facebook as a social media when well used will be a greater platform for you to promote all the events that you need. One good thing is that you may end up not even paying any single dollar for the promotions. There are very many persons on facebook especially those who have liked your page. They can be easily convinced and move into loyal clients to the events that you market. All you need is a proper strategy and planning. Facebook has great potential to bring a revolution in your business.
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  • Profile picture of the author Alex The Lion
    Find local LinkedIn groups and Facebook groups where you can promote your event.

    Also, use twitter's local search to find potential people and reach out to them.

    For your first few events, if they are paid entry, you could offer a free +1 ticket to help it grow
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  • Profile picture of the author Amazin
    As far as platforms are concerned, without a doubt, Facebook at top, bing at second and Remarketing with Adwords at third.
    Bing is good for promoting events? wow first time I've heard it. I thought no one uses them much thanks for google's domination in the business.

    will definately look into fb, I recently advertised on fb for my window cleaning business but i'm bit disappointed to be honest. I wonder how promoting events will be any different.
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  • Profile picture of the author Alex65
    fb and twitter but try Instagram too !!
    Just like Twitter, you have to choose a hashtag to associate with the event.
    * you have to build the community, with the understanding that it will take a bit 'of time and that we must be present constantly but do not overdo it. Be seen: then followed, do like the pictures of others, says an informal tone.
    could you show the "backstage" of the event: the evolution of the program, the team work, the progress of the preparations but also a moment of despair a collaborator ... so as to create a link "emotional" with the people who followers. and then good luck!!
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