I know this post may be controversial since there are many solo sellers here at the Warrior Forum, but I'll explain why I said that.
See, many years back finding solo sellers was hard, but very worth it.
Prices were around $0.25 to $0.35, now finding a solo ad for less than $0.35 is almost imposible and the quality expected very low.
Today some prices may get as high as $1.00 per click, Why? Because some sellers receive positive testimonials from buyers that got sales from their solos, and of course they want to charge more because they want a share of the profits that can be made from the use of their lists.
I would not care about the high prices if those sellers send my own swipe, but this never happen with those sellers.
And do you know why this not happen?
Because they said that they know their lists and they use their own swipes to supposedly get us good conversions, that's a huge lie.
The problem here is that they forgot that a solo ad was a unique sending of our offers to their lists, and that the only way for us to get targeted traffic to our offers is thru the use of our own swipes, because not all the offers are make money online.
I have an offer about a software that converts article into videos, guess what; it doesn't convert well with the generic swipes they send.
I know they had build their lists in such a huge amount that if it's difficult for them to segment their sending to our specific swipes without giving us more clicks that we buy, but instead of they adapting to our needs we have to adapt to their needs for selling lots of clicks with just one generic swipe.
Sellers should care about buyers too, they must look for a way of having list that are not so huge so they can send our swipes to some segments and get us targeted traffic for our different offers not related to make money online.
Also, nowadays there are too many solo sellers, some legit but many newbies that don't even care about results and sometimes there are just fly by night sellers taking our money and disappearing.
Wrapping up, solo ads are worthless if the swipe used is not targeted to our offer which is usually not because solo sellers send their own swipes instead of ours.
And by the way, it's ridiculous to see a seller raving because a buyer reported 2 or 3 sales on a 1000 click solo ad, it happens a lot.
Do you agree with me that solo ads are worthless?