A really genius Amazon Exit Popup that I saw on a website.

I don't see how this pop-up helps the buying experience.

If they did find the right product, then how does spreading the word about it helps the buying experience?

If they didn't find it, how useful is presenting them the search bar? People could have done that by themselves if they really wanted to do.

Much better options would be some form of quick feedbaack where the prospect could tell you why they didn't find it or what they didn't like about the product, like the price being too high, not enough product detail, etc. Something that would make you make a change for a better buying experience.

As I see it now, it's not very different from an exit pop-up on a Clickbank sales page that tries to push you into doing something you don't really want to. It makes you look more needy than helpful.

Understood . . . and yes, to each his own.

Don't mistake the purpose of this popup or any other. They are not there to be helpful. They are there to make money.

Whether they actually induce a positive shopping experience - or a negative one - will depend upon the viewer. For me personally, popups take my time and control of my screen away from me (even if only for seconds) and I don't like that. Obviously, others could care less.

Steve

That's what they want you think when they sell you the plugin.

First of all who needs a pop-up to say "Are you done shopping?". What was your first clue? When I closed the tab?

No matter what they do or how they respond to the pop-up, it does not take the customer back to the Amazon site.

It asks for a Facebook share instead of just closing when you say "I'm done"- annoying. Nobody likes a share soliciting pop-up .

If you say "I'm not done" it asks for a search term and pops-up results in a crappy little window that does not look like Amazon. And from what I have seen from trying a few search terms, pretty untargeted results.

If the person was browsing and closed the Amazon tab then it should be fairly obvious they have nothing specific in mind they are looking for. They are most likely browsing, or finished looking at the specific item you linked to. Offering a search box is not helpful in this situation.

If, instead , it simply restored the closed tab when someone clicked "No. I'm not done" it might work better. This would return the person to where they were where they could buy the item they were just looking at or to keep browsing.

If they were looking at an item and closed the window too quickly and thought "Oops, I think maybe I wanted to buy that", the pop-up does not return them to that point where they can continue the transaction they started.

And the search by the pop-up is unlikely to return the product they were looking at in the results.

Amazon is great at selling and providing access to other items that may appeal. The pop-up does none of these.

The pop-up is incongruous with a typical Amazon shopping experience.

But you could test it and see if it adds 0.00237% to your conversion rates.