Is it okay to lose money at first?

It is ok first to lose some money as long as you have a proper email sequence in place that will put you back in profit. Also the funnel you send your subscriber the first time should be really good in order to make sales every time you send traffic through it

Do not look at it as losing money.
Look at it as an investment, as your school fee.

You should budget how much you want to invest.
You should know what your goal is, not dream.

From your experiment, what should you learn?

For example (in your case).
How many ads copies are you running?
How many picture are you testing for each ads?
Do you categorized your demographics?
How many landing pages are you testing?

If you are only running one, then you will lose your money.

Well, I assume you know all that.

Good luck.

Well the whole point on IM is to make money so I wouldn't just be like "oh its ok".

You're paying $2 per subscriber which seems like a bit too much for me. I have never actually used paid traffic to build my list, but I'l offer some advice to you anyway.

On average, it's commonly known that each subscriber on your list is worth $1/month. This obviously various but its a good benchmark figure.

If you are making money consistantly from the traffic that you are getting, I would read articles on PPC advertising with Facebook, and concentrate on trying to get your CPC down on your ad spend which will in turn increase your profit per subscriber.

Hope this helped you!

I have always gone by the "one dollar per lead valuation" when building my list. I think your best bet is to diversify your advertising by testing different ways to generate leads. Not only facebook ads, but also solo ads, Microsoft Ad Center Advertising, and Google Adwords just to name a few.

It is alright in my opinion to spend more on some leads and less on others, but as time moves on I suggest trying to hover around the one dollar per lead average.

No it's not ok to lose money. Are you in this to lose money or make money?

The only thing you've proved is what you're doing doesn't make a profit. Refine your strategy & make a profit or move on.

We're talking email list building here, there's plenty of free ways to drive targeted traffic that don't involve an expensive PPC learning curve.

You're paying for data at the moment, sure you want money but you need the data.

Based on that data (... and it isn't a lot to go on, the significance is dubious) it does sound expensive per lead.

So why's that? How much traffic is hitting your squeeze page, why are so few converting to leads (... it might be a good thing if they're super-qualified) or is it because your ad, your squeeze page... have a looksy and see what you can make better.

Your goal is to at least break even on the front end of your funnel...the real profits are made on the backend. The backend of the funnel is usually some sort of coaching program or monthly subscription..basically a product or service your customer buys on a monthly basis...

I'd say yes... to a point. If I'm running PPC campaigns or just testing something I can expect to lose money when I first start but I'm doing that knowing that it is extremely temporary and that big money will come after I tweak it the right way.

You are paying like $2 a subscriber and since you said per day I'm guessing you've been doing this for a few days or weeks now.

You cannot keep doing something that's just clearly not working. You could try many other methods for building your list that would give you a better ROI and help you get much more than 3-5 subscribers per day.

Just so you know, lollywollydoodle.com is making millions ($$) from Facebook without buying traffic.

• The Startup That Conquered Facebook Sales

Well I would say yes it's ok when you first begin, as long as you start making money not very long after.

You never "lose" money, you will gain experience.

It is ok if you tweak and experiment but if you just let the same ad show everyday you will only lose money and that's not what IM for.

Firstly you may be in the loss project, but it does not mean you will need to have a big amount. You should try to reduce the cost. You should work in various ways not only in the Facebook ads. Thanks

You will almost always lose money at first when trying to make money online. The trick to the whole thing is finding a way to actually make a profit. If everyone could do it from the beginning, everyone would do it. But they can't.

Yeah it's fine. People do it all the time - sometimes intentionally. Their logic behind it is that they will make so much money selling backend products to a customer that it will totally outshine and make up for the initial lost profit when they first got the customer. And it works.

You need more info to be sure.

It is okay to lose money at first, if you have a quality funnel and you are tweaking it for conversions and ROI.

When you say "$6-10 for 3-5 subscribers and not getting enough profit to cover expenses", that does not tell a lot.

What is the offer in your funnel? What is the downsell? What is the upsell? What parts are converting? What parts are not?

In addition to the initial opt-in, offer, upsell, downsells, etc. ... How long is your autoresponder series? How does it presell/softsell/hardsell the product?

Where in the autoresponder series do you ask for the "buy"? How does that convert? Have you tried asking for a "buy" earlier in the series? Later?

If you are getting opt-ins without a strong sales funnel in place (especially upsells) and you do not have a good autoresponder series preset to go as soon as they opt-in then it is bad to lose money.

Losing money should be part of the initial testing and tweaking for new markets/keywords.

If you are sending paid traffic to your funnel you should ensure that funnel is optimized for ROI.

Free traffic and blog traffic can do with just an opt-in page and rely on your autoresponder series.

For paid traffic (like facebook) it is much more important to have a multifaceted funnel (upsells and downsells) to maximize conversions and ROI for the money you are spending.

So it is okay to lose money (at first) but don't "pay for leads" with an inefficient funnel and poor autoresponder series. That's just throwing away cash.