Only content writers can be a good internet marketer?

If writing was what it took to be successful then there's be no starving artists.

Seriously though, my opinion is that you'll have to develop one of two skills. Either 1) learn to write well enough to get what you need or 2) learn to spot good content so you know what to buy.

People more qualified thane can expand on option 1 (my modest skill comes from English teacher parents, a lot of reading, and a lot of practice imitation). Option 2? Find people in your market who are doing what you want to do, and reverse engineer them. I'd, personally, look for things like ton, verbiage, general sentence structure and calls to action.

Hope this starts you down a good path.

Everyone is talking about content writing these days.., but this takes time (a lot of time!) and the long-awaited success isn't a guarantee. So, why not to use facebook ads? It's really cheap comparing to AdWords, but you must know what you are doing, I mean how you segment your audience and with what type of messages you are reaching those peoples. Try to create social pages and share related news to your niche from other resources (well known magazines etc) and then it's a right time just share you links etc.

I agree with the majority of suggestions above. Steve B's advice can easily be expanded upon, as with affiliate marketing several 'vendors' or 'product owners' have a ton of pre-sell & promotional tools available from videos, articles, email follow-ups, etc...

So, in short as SteveB suggests, not only can you utilize the copy, salespages, and ad copy they (and any successful) vendor uses to generate leads & sales conversions... Good affiliate offerings 'include' a good deal of free materials to get started with.

Also, as you mentioned driving paid traffic to your recent offer, did you capture leads? Build subscribers?

Or

Shoot straight for the "one-off" sale in direct response to your ads?

While content writing I believe "IS" essential, as is the ad copy, sales copy, etc...

The majority of visitors 'rarely' buy on their 1st visit. So, you should really look at successful sales funnels, that include lead generation (or list building) and learn to use the free resources made available by seasoned affiliate offerers... Or learn to incorporate those 2 extra steps into a 4-step funnel.

Example:

°Google, Bing, or FB Ads... (traffic)

°Landing, Pre-sell, Squeeze-Page (lead capture)

°Redirect to 'Offer' or 'Special Offer' (Direct response sales...usually low % of conversions)

°Follow-Up Communication... Email series, usually geared at giving more value, benefits, and guidance to the initial (or future) offerings. (*generates majority of sales on backend)

Clearly, this is a mild example, and you'll want to track opt-in conversions, sales conversions, costs-per-click (CPC), earnings-per-click (EPC), and analyze your overall conversion rates, costs, and ultimately...your ROI.

Yes, writing (content/copy) is a key factor in making it all work... But, good news is; as Steve B @and others suggest, you can 'borrow ideas' or use what's already there for you given the vendor has a decent promotional toolbox for you to use!

Good luck.

-Art

All these tips are valuable
If you try to make your own your content, just a little advice ...
* People like people
Using your own experience as a story will add a personal element to the content to which readers will connect your story.

Thank you for the great advise art72 and Alex65

I find that when people are technically oriented it's good they get a
"salesman" to team up with. The two skills rarely comes in the
same person. I'm not saying this is your case, but there are many
a talented programmers who cannot sell their own stuff. They need
a marketer to do this.

-Ray Edwards

Yes and No. Good Content is vital to any marketing. Either as a quality product or advert. Content does not need to be written though IMO. Video, Audio and Pictures are all forms of content.

Some people only do paid advertising with affiliate marketing and make incredible money. Maybe the only content you need is for email marketing?..... Test and see. Just because you don't consider yourself a "content writer" doesn't mean you can't make it online.

I don't believe good writing and success necessarily go hand in hand. I know a bunch of great writers who are not good at marketing, and a lot of marketers making loads of money that can't write well at all. I used to subscribe to one of those marketers' newsletters and was shocked at how crappy the writing was, consistently.

The main thing that can help you is make sure whatever content you provide is honest and helpful to your readers, rather than touting things as the epic solution to all their problems. Truthfulness shows in writing, and that's more important than a polished piece that says absolutely nothing.

While being a GOOD WRITER helps, you'll get better results if you're a GOOD STRATEGIST.

There's a big difference between the two.

Your job is to implement and fine tune a winning business strategy.

The rest can be OUTSOURCED.