Only content writers can be a good internet marketer?

19 replies
Hi Guys,

I am pretty new here. I am a coder (WordPress developer) with an intermediate to advanced level knowledge of it. I have developed a few themes too. I am interested in passive income and hence has been researching about affiliate marketing for quiet some time. Recently, I did a website for cyber Monday deals but was not successful in getting any commissions as there were no sales from my links. I did get the clicks. I used Google ads to drive the traffic. I would not say it was complete failure as it has thought me a few things which I will keep in mind for future and yes I landed here (warrior forums) while searching for the related matter
To keep this post short, I am not into content writing, so I was wondering if I have any chance in affiliate marketing field. As I read everywhere, experts suggest that one needs good content for it. I know I can hire the content writers to do the job, but since content is not my strong point, I am not sure what are the things that I should be looking in him/her.

Thanks in advance for any feedback, ideas that you can provide!
#content #good #internet #marketer #writers
  • Profile picture of the author @tjr
    If writing was what it took to be successful then there's be no starving artists.

    Seriously though, my opinion is that you'll have to develop one of two skills. Either 1) learn to write well enough to get what you need or 2) learn to spot good content so you know what to buy.

    People more qualified thane can expand on option 1 (my modest skill comes from English teacher parents, a lot of reading, and a lot of practice imitation). Option 2? Find people in your market who are doing what you want to do, and reverse engineer them. I'd, personally, look for things like ton, verbiage, general sentence structure and calls to action.

    Hope this starts you down a good path.
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    • Profile picture of the author Steve B
      Another suggestion is to find top selling products then study the copy in their marketing and advertising. It will help you to recognize the kind of things you should be looking for in your own marketing.

      Compelling content is always in demand and those that can provide it will always have work.

      Steve
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      • Profile picture of the author matthomas
        Originally Posted by @tjr View Post

        If writing was what it took to be successful then there's be no starving artists.

        Seriously though, my opinion is that you'll have to develop one of two skills. Either 1) learn to write well enough to get what you need or 2) learn to spot good content so you know what to buy.

        People more qualified thane can expand on option 1 (my modest skill comes from English teacher parents, a lot of reading, and a lot of practice imitation). Option 2? Find people in your market who are doing what you want to do, and reverse engineer them. I'd, personally, look for things like ton, verbiage, general sentence structure and calls to action.

        Hope this starts you down a good path.
        Originally Posted by Steve B View Post

        Another suggestion is to find top selling products then study the copy in their marketing and advertising. It will help you to recognize the kind of things you should be looking for in your own marketing.

        Compelling content is always in demand and those that can provide it will always have work.

        Steve
        Thanks for the reply. I am definitely going to try the things mentioned by @tjr and Steve B
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  • Profile picture of the author time4vps
    Everyone is talking about content writing these days.., but this takes time (a lot of time!) and the long-awaited success isn't a guarantee. So, why not to use facebook ads? It's really cheap comparing to AdWords, but you must know what you are doing, I mean how you segment your audience and with what type of messages you are reaching those peoples. Try to create social pages and share related news to your niche from other resources (well known magazines etc) and then it's a right time just share you links etc.
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    • Profile picture of the author @tjr
      Originally Posted by time4vps View Post

      Everyone is talking about content writing these days.., but this takes time (a lot of time!) and the long-awaited success isn't a guarantee. So, why not to use facebook ads? It's really cheap comparing to AdWords, but you must know what you are doing, I mean how you segment your audience and with what type of messages you are reaching those peoples. Try to create social pages and share related news to your niche from other resources (well known magazines etc) and then it's a right time just share you links etc.
      Everything you just described is content.
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  • Profile picture of the author art72
    I agree with the majority of suggestions above. Steve B's advice can easily be expanded upon, as with affiliate marketing several 'vendors' or 'product owners' have a ton of pre-sell & promotional tools available from videos, articles, email follow-ups, etc...

    So, in short as SteveB suggests, not only can you utilize the copy, salespages, and ad copy they (and any successful) vendor uses to generate leads & sales conversions... Good affiliate offerings 'include' a good deal of free materials to get started with.

    Also, as you mentioned driving paid traffic to your recent offer, did you capture leads? Build subscribers?

    Or

    Shoot straight for the "one-off" sale in direct response to your ads?

    While content writing I believe "IS" essential, as is the ad copy, sales copy, etc...

    The majority of visitors 'rarely' buy on their 1st visit. So, you should really look at successful sales funnels, that include lead generation (or list building) and learn to use the free resources made available by seasoned affiliate offerers... Or learn to incorporate those 2 extra steps into a 4-step funnel.

    Example:

    °Google, Bing, or FB Ads... (traffic)

    °Landing, Pre-sell, Squeeze-Page (lead capture)

    °Redirect to 'Offer' or 'Special Offer' (Direct response sales...usually low % of conversions)

    °Follow-Up Communication... Email series, usually geared at giving more value, benefits, and guidance to the initial (or future) offerings. (*generates majority of sales on backend)


    Clearly, this is a mild example, and you'll want to track opt-in conversions, sales conversions, costs-per-click (CPC), earnings-per-click (EPC), and analyze your overall conversion rates, costs, and ultimately...your ROI.

    Yes, writing (content/copy) is a key factor in making it all work... But, good news is; as Steve B @and others suggest, you can 'borrow ideas' or use what's already there for you given the vendor has a decent promotional toolbox for you to use!

    Good luck.

    -Art
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  • Profile picture of the author Alex65
    All these tips are valuable
    If you try to make your own your content, just a little advice ...
    * People like people
    Using your own experience as a story will add a personal element to the content to which readers will connect your story.
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  • Profile picture of the author matthomas
    Thank you for the great advise art72 and Alex65
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  • Profile picture of the author kanesimicart
    Banned
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    • Profile picture of the author JoeyS
      Forgive my intrusion please

      I am new to the idea of copywriting as an art form and didn't realise it was held in such regard. I guess i've just stuck to the principles below and was wondering if thats the general idea

      Are the basic elements of copywriting to convey these elements through the content on your sales page?

      Building comfort through your personal story and having this story be relatable to by your market.

      Attention grabbing headlines focusing on the benefits to the user and the process rather than the outcome

      Building rapport (is email marketing considered a form of copywriting)???

      Leading the viewer of your sales page through a journey whilst back referencing what you want your reader to remember to build familiarity with it.

      remaining non-needy in your language.

      Hitting your reader on the emotional level rather than logical.

      give a little take a little

      Is that the general idea? I do this naturally but I presume there are people who are exceptionally good at this and its probably good to study it as a tool. Would you say these concepts are true to your promotional video content also?
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  • Profile picture of the author Raydal
    I find that when people are technically oriented it's good they get a
    "salesman" to team up with. The two skills rarely comes in the
    same person. I'm not saying this is your case, but there are many
    a talented programmers who cannot sell their own stuff. They need
    a marketer to do this.

    -Ray Edwards
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  • Profile picture of the author dlane1987
    Yes and No. Good Content is vital to any marketing. Either as a quality product or advert. Content does not need to be written though IMO. Video, Audio and Pictures are all forms of content.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by JoeyS View Post

      Forgive my intrusion please

      I am new to the idea of copywriting as an art form and didn't realise it was held in such regard. I guess i've just stuck to the principles below and was wondering if thats the general idea

      Are the basic elements of copywriting to convey these elements through the content on your sales page?

      Building comfort through your personal story and having this story be relatable to by your market.

      Attention grabbing headlines focusing on the benefits to the user and the process rather than the outcome

      Building rapport (is email marketing considered a form of copywriting)???

      Leading the viewer of your sales page through a journey whilst back referencing what you want your reader to remember to build familiarity with it.

      remaining non-needy in your language.

      Hitting your reader on the emotional level rather than logical.

      give a little take a little

      Is that the general idea? I do this naturally but I presume there are people who are exceptionally good at this and its probably good to study it as a tool. Would you say these concepts are true to your promotional video content also?
      There is general content writing, and there is copywriting.

      The purpose of the two is different.

      Copywriting is for the encouragement of causing some kind of action to happen in regards to the reader. It will end with some kind of call to action.

      There are copywriters who get thousands of dollars for one page.

      Content writing will typically be a precursor to copywriting. Content writing informs subjects on some niche, and may discuss the pains of that niche - while copywriting will emphasis the pains of that niche in an effort to provide the answer for some kind of exchange of something - be it money or just a request for an email address.

      Just because someone is a great content writer does not mean they are a good copywriter.
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      "May I have ten thousand marbles, please?"

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  • Profile picture of the author Randall Magwood
    Some people only do paid advertising with affiliate marketing and make incredible money. Maybe the only content you need is for email marketing?..... Test and see. Just because you don't consider yourself a "content writer" doesn't mean you can't make it online.
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  • Profile picture of the author godinu
    I don't believe good writing and success necessarily go hand in hand. I know a bunch of great writers who are not good at marketing, and a lot of marketers making loads of money that can't write well at all. I used to subscribe to one of those marketers' newsletters and was shocked at how crappy the writing was, consistently.

    The main thing that can help you is make sure whatever content you provide is honest and helpful to your readers, rather than touting things as the epic solution to all their problems. Truthfulness shows in writing, and that's more important than a polished piece that says absolutely nothing.
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  • Profile picture of the author writeaway
    While being a GOOD WRITER helps, you'll get better results if you're a GOOD STRATEGIST.

    There's a big difference between the two.

    Your job is to implement and fine tune a winning business strategy.

    The rest can be OUTSOURCED.
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