The HYPOCRISY of some marketers!

I've seen this thing happen many times and recently came across couple of guys promoting video creation and editing tool but in the videos they were using some other tool, this thing seriously undermines trust on products being promoted this way.

Yes, it may seem weird at the time, but you really never know the particular circumstances behind "the why" someone chooses a particular tool or method. Sometimes there are extenuating circumstances that you would never guess that really are legitimate once you know the details.

I once did some work for a company that was a direct competitor of mine. One of my customers asked me why I would do that - it seemed really odd.

The reason I did work for that company (that no one ever knew) was because I had time left on a year's contract that I was fulfilling and I felt I owed it to them to complete the contract terms even though I was sort of competing against myself.

So you never really know the motivation behind someone's choices.

Steve

Just some people out to make a quick buck.


But, I'm sure most people aren't as smart as you, and don't even think about companies using their own products.

There's a chance that there are proprietary techniques or new technology that they're using and don't want revealed to non-customers (or reverse engineered too early by the competition).

Just one of many possibilities, although you are raising the right question here.

It is the same, but you can't see it.

Why would someone with a web design business build the site themselves when they could be growing their company? And would it make any difference if the designers were the ones working on the client sites anyway?

You're saying someone with a sales company should do their own outreach to prove they can sell things.

Doesn't make sense.

I can't remember his last name and don't want to post it here anyhow, but a marketer named Val reverse engineered maybe a dozen product tools being sold on ClickBank and then renamed them and launched them as his own products on JVZoo. Made a lot of sales too.

Thomas Witek (Click Jacker creator) also knows who I'm talking about and spoke out about it himself.

Reverse engineering in IM is a real threat. Not saying this is the reason for the VSL tool creator not using his own tool, but it could be.

If you claim to be the best at what you're doing, you should be able to back it with your own product or service. There may be a few exceptions (white label, distributors). I would guess that it just goes down to what field.

In this case with marketing tools, it would strike me as a warning sign if they aren't utilizing their own products.

People do it all the time. Let's be honest. They probably *know* their video software is good, but if sales are high with their current pitch and current software.... why change it? Especially when the product is the "real deal"?

Sometimes this happens whenit is within a company setting where the head is given a project and he or she is able to distribute it among the team. Doing that to me is not bad since he has many projects and has provided employment for other people. On the other hand, the people who acts as middle mean are the ones spoiling the whole thing. They may not even have a clue of what happens. They just want to get commission based income and move on. It happens.

There are times when its totally acceptable for someone not to use their own product, here is an example: One of the software products I sell is a drag and drop page builder, so people can make sales pages, squeeze pages, bonus pages etc. But I dont use it. Sounds like I might be a hypocrite right? Not exactly, because my software is intended for people who cant code, its not intended to be a substitution for a highly skilled developer. Its intended to be a viable alternative for people who cant or dont want to hire a developer. I on the other hand am a developer so I can code my pages myself and dont need to use my own tool, which is for people who cant code pages (or hire someone to do it for them)

Many graphic designers hire other people to do their branding.

The reason is that many find their most difficult project is branding themselves.

The best way to describe it is, it's like trying to paint the outside of a house whilst you dwell inside it.

The worst is when you see a forum post asking how to make money and in his signature he is selling a product that promises you will make money.

I've never had a problem with a seller not using the product they are selling for their sales pitch. However, when they say this page created by the "Sales Page Creator" they are selling (for example) it gives me more confidence in purchasing the product.

You raise a great point! Some marketers are so pushy about XYZ but they don't use it themselves! Especially if a product is a service, like a video maker as you mentioned, one has to wonder WHY someone who is so crazy about it DOESN'T use it.

This is a relevant point and quite true. There is a lot of Hypocrisy in marketing but it isn't just confined to our little make money from home entrepreneurial world.

The Government has some of the absolute very best marketers trying to 'pawn' off some of the most ludicrous ideas on the world every single day...

Like GMO (genetically modified foods found in our local grocery store).

Do the people who run our countries (and the world) actually eat what they are selling to us and our families?

What the hell is in the flu shot? Ever since I stopped seeing doctors and taking the flu shot, I hardly ever get sick anymore.

Do the people who run the medical industries actually take the shots and vaccinations that they want us to give to our children?

Now let's look at the affiliate world...

Most of the affiliates are trying to sell stuff to their lists mainly because they are getting the opportunity to promote products without having to buy them first.

I never promoted any CB products because I myself didn't see the value in most of those products.

Before I can be successful promoting a product, I have to be sold first or else I find that most people won't buy it from me.

But back to 'Hypocrisy', this will always exist as long as human nature exists.

I get what you mean. It can be quite annoying, but how will you know for sure that they are not using what they are selling on other sites or platforms, or they have no idea about the tools, services, or games they are marketing. That's the beauty of IM though, you can get away with anything as long as the copy is right and definitely as long as the product does what it says on the box. Fret Not.