I've created another ebook that is very complimentary to the first, but I am having a dilemma of what to do with it.
Currently I'm deciding between a few different options, all of which seem viable:
1. I could put it up for sale as a separate product.
2. I could add it as a free bonus to the original ebook, hopefully increasing sales of the original.
3. I could bundle them together and sell for a higher price (old ebook sells for $20, maybe I could sell them both together for $30)
4. I could give it away for free in exchange for signing up to an email list.
I am currently very divided on what to do. I've thought about creating an email list. However, I have never run an email list before and have no experience with it, although I've read plenty about it from all the big internet marketers who say "the money is in the list."
If I did create a list though, I would have to come up with something to monetize it with other than just my free ebook that exists to capture their emails. There are a few affiliate products I could sell in this niche from Clickbank or even Udemy, although I don't know how well they would convert.
I also wouldn't have anything in particular to send out to the email list other than affiliate product promotions. My niche is not a "constantly updating" niche with news that could go in a newsletter or anything like that. I have no idea what content I would put into a regular mailing list to get my offers in front of their eyes on a regular basis.
What should I do? Does anyone have advice on how to generate ideas for a beginner email list?