My Bing ad stats last night

25 replies
I just launched this campaign last night.

108 Impressions

8 clicks

CTR 7.41%

Average cost per click $2.06

Total $16.48

Average position 3.67

O sales.

Is the offer I am promoting bad? I'm nervous I'll spend all my money and not have any sales.

What to do?
#bing #night #stats
  • Profile picture of the author JC Web
    Your CTR is good but you have far too few impressions to make any judgments at all. You need a lot more data to come to any conclusions and to start optimizing. 108 impressions is nothing.

    Your cost per click may be high but you didn't say what you were advertising, what the payout is, and whether you've tested your funnel or offer and know your stats for that offer.

    You need a lot more data to get any answers. Try to get your cpc down, get more impressions and clicks, and split test all aspects of your ad. Add more keywords if there is not enough traffic and get your quality score as high as possible.
    {{ DiscussionBoard.errors[10425006].message }}
    • Profile picture of the author Devilfish168
      using AD is " tricky " .

      also depend on " luck "

      I bet some IM will say me talking crap...but seriously " Luck factor also need "

      I try before...using FB ad promote crap stuffs....surprising can get lots of engagement .....

      whereas I promote a serious stuffs.....no much engagement.....

      I still trying to figure out ...what happen

      I should say ...is an " Art " using ad must think of " Attractive headlines , attention , etc " to lure buyers clicks......and important BUY.
      {{ DiscussionBoard.errors[10425007].message }}
    • Profile picture of the author jlacy76
      Originally Posted by JC Web View Post

      Your CTR is good but you have far too few impressions to make any judgments at all. You need a lot more data to come to any conclusions and to start optimizing. 108 impressions is nothing.

      Your cost per click may be high but you didn't say what you were advertising, what the payout is, and whether you've tested your funnel or offer and know your stats for that offer.

      You need a lot more data to get any answers. Try to get your cpc down, get more impressions and clicks, and split test all aspects of your ad. Add more keywords if there is not enough traffic and get your quality score as high as possible.
      I don't know what I am doing. This could get costly so I just placed the campaign on hold.

      I'm just doing a direct click to a clickbank offer. The campaign ran only a few hours before my daily budget was spent. Bing paused the campaign.

      The payout is high but gravity is low on the offer. I have over 200 exact match keywords.

      I'm using the suggested prices that Bing says I need to be competitive. For example:

      The keyphase : stock trading online

      Bing says I need a max bid of $3.53 but my actual CPC was $1.52 for a position of 1.70 and a CTR of 10.00% for that keyphrase. If I wanted to keep that keyphase, how do I get that CPC down and still rank?
      {{ DiscussionBoard.errors[10425023].message }}
      • Profile picture of the author JC Web
        Originally Posted by jlacy76 View Post

        I don't know what I am doing. This could get costly so I just placed the campaign on hold.

        I'm just doing a direct click to a clickbank offer. The campaign ran only a few hours before my daily budget was spent. Bing paused the campaign.

        The payout is high but gravity is low on the offer. I have over 200 exact match keywords.

        I'm using the suggested prices that Bing says I need to be competitive. For example:

        The keyphase : stock trading online

        Bing says I need a max bid of $3.53 but my actual CPC was $1.52 for a position of 1.70 and a CTR of 10.00% for that keyphrase. If I wanted to keep that keyphase, how do I get that CPC down and still rank?
        Direct linking is going to convert lower than a good landing page or squeeze page. This also means it's going to cost you significantly more money to test. Since you don't have a large budget and you said you don't know what you're doing, you don't want to be bidding $2 a click on anything.

        You would only do that if you had tested the offer already and knew you normally would make profit at that cost. If you knew your earning per click averaged to be $6, paying $2 per click would be great. But if you have no information and no testing, you're likely to lose money fast at that rate.

        You may also want to pick a niche to start out that is not going to be as costly as stock trading and that is easier for you to learn. Regardless of whether you stick with that niche/product or not, first thing to do is make a landing page pre-selling the product - or even better a landing page/squeezepage to collect emails and continue selling.

        A benefit to making your own landing page, will be a higher quality score for your keywords, if done right. Then also find lower cost keywords. People make a ton of money in that niche/market and are willing to spend much more than you will be able to. Find keywords and angles that the big dogs aren't focusing on.
        {{ DiscussionBoard.errors[10425036].message }}
  • Profile picture of the author Luke Dennison
    Your CPC is very high!

    If you have a small budget, I would suggest finding a keyword that won't cost you as much!

    You might not get as much traffic, but you will reduce your spend creating a higher ROI.
    {{ DiscussionBoard.errors[10425031].message }}
    • Profile picture of the author jlacy76
      Originally Posted by Luke Dennison View Post

      Your CPC is very high!

      If you have a small budget, I would suggest finding a keyword that won't cost you as much!

      You might not get as much traffic, but you will reduce your spend creating a higher ROI.
      Makes sense. Thanks.
      {{ DiscussionBoard.errors[10425032].message }}
  • Profile picture of the author jlacy76
    How about this.

    I can sort my 200 keywords by max bid. Would it be a good idea to delete all these keywords that have a max bid over .30 or.50 per click?

    Just take the low hanging fruit and whatever it will bear.
    {{ DiscussionBoard.errors[10425094].message }}
  • Profile picture of the author jlacy76
    This is interesting.

    I found one keyword that the max bid was placed at about $15.00 per click but my cost was .56 for a 1st place listing.
    {{ DiscussionBoard.errors[10425150].message }}
  • Profile picture of the author JC Web
    You don't have to bid the max. Bid whatever you are willing to and is within your budget. If after optimizing for the keyword you end up getting no impressions and they tell you it's because your bid is too low, then you can remove the keyword if you don't want to go higher.

    The max bid is often way off on any ppc platform. There are many factors involved that I don't have time to write here right now. Bid what you are willing and see where it lands you before deciding to go higher or lower. You also need to keep in mind that it is the middle of the night on a weekend. Not prime stock market-related hours. Bids and placements will change with different days and different hours and several other factors.
    {{ DiscussionBoard.errors[10425183].message }}
    • Profile picture of the author jlacy76
      Originally Posted by JC Web View Post

      You don't have to bid the max. Bid whatever you are willing to and is within your budget. If after optimizing for the keyword you end up getting no impressions and they tell you it's because your bid is too low, then you can remove the keyword if you don't want to go higher.

      The max bid is often way off on any ppc platform. There are many factors involved that I don't have time to write here right now. Bid what you are willing and see where it lands you before deciding to go higher or lower. You also need to keep in mind that it is the middle of the night on a weekend. Not prime stock market-related hours. Bids and placements will change with different days and different hours and several other factors.

      You are so right. This so rocks. I just started another campaign using the .56 per click keyword with a 5.00 daily budget pointed to a $150.00 avg sale.

      I only have 12 keywords all under .60 now.

      I get the business. Now all I have to do is find an offer that converts and a PPC that doesn't break the bank.

      I'm not into the stock market. I don't care what I promote as long as it's not shady, illegal or gross. I'm trying a womans fat loss program now too and have other ads pointing to my day job.

      I'm starting to understand how these bing ads work and just signed up for Maxbounty. I'm hoping to get my Account manager to guide me on offers that convert on bing ads.

      One thing is clear. I can post ads/spend money and get clicks. I just need offers that convert.
      {{ DiscussionBoard.errors[10425237].message }}
    • Profile picture of the author jlacy76
      Originally Posted by JC Web View Post

      You don't have to bid the max. Bid whatever you are willing to and is within your budget. If after optimizing for the keyword you end up getting no impressions and they tell you it's because your bid is too low, then you can remove the keyword if you don't want to go higher.

      The max bid is often way off on any ppc platform. There are many factors involved that I don't have time to write here right now. Bid what you are willing and see where it lands you before deciding to go higher or lower. You also need to keep in mind that it is the middle of the night on a weekend. Not prime stock market-related hours. Bids and placements will change with different days and different hours and several other factors.
      If I input 500 keywords into bing, I have to set maximum bid on each keyword. I would like to set them all at .05. How can I do that at import or can I bulk change them later?
      {{ DiscussionBoard.errors[10426872].message }}
      • Profile picture of the author JC Web
        Originally Posted by jlacy76 View Post

        If I input 500 keywords into bing, I have to set maximum bid on each keyword. I would like to set them all at .05. How can I do that at import or can I bulk change them later?
        After adding the keywords, go to the keywords page for that campaign. Click the box next to Keyword to select all the keywords. It will ask you if you want to select just the ones on that page or all pages. Click the all pages if that's what you want. Then click Edit and select Change current bids and change to what you want.

        You may also want to download the Bing Ads Editor.
        {{ DiscussionBoard.errors[10426887].message }}
        • Profile picture of the author jlacy76
          Originally Posted by JC Web View Post

          After adding the keywords, go to the keywords page for that campaign. Click the box next to Keyword to select all the keywords. It will ask you if you want to select just the ones on that page or all pages. Click the all pages if that's what you want. Then click Edit and select Change current bids and change to what you want.

          You may also want to download the Bing Ads Editor.
          Thank you JC! If could thank you 10 times I would!!!

          I'm the long tail keyword king. I have generated 1000's so far.

          Because I have these exact match phrases, where else could I use these keyphases other than Bing ads?

          Where else could I use these lists of keywords?
          {{ DiscussionBoard.errors[10426902].message }}
          • Profile picture of the author JC Web
            Originally Posted by jlacy76 View Post

            Thank you JC! If could thank you 10 times I would!!!

            I'm the long tail keyword king. I have generated 1000's so far.

            Because I have these exact match phrases, where else could I use these keyphases other than Bing ads?

            Where else could I use these lists of keywords?
            Well, I don't know if you are still direct linking. If you create a proper landing page and everything is compliant with their terms, you can try google adwords. You don't want to direct link to a clickbank financial-related or weightloss-related offer on adwords. But if you are willing to take the time to create a small website with a compliant landing page, you can try adwords.

            I don't know what stock and weight loss offers you are promoting (and I'm not asking) but read through google's guidelines thoroughly to make sure it is appropriate or it will be a waste of your time and your account.

            You could also try those keywords on PPV networks, although urls are more popular with PPV. I prefer PPC but I also don't stick to just one avenue of advertising. I do have PPV accounts but I don't use them often. They require $500-1000 deposits so if you're not sure you want to follow through, don't bother with them.
            {{ DiscussionBoard.errors[10426912].message }}
            • Profile picture of the author jlacy76
              Originally Posted by JC Web View Post

              Well, I don't know if you are still direct linking. If you create a proper landing page and everything is compliant with their terms, you can try google adwords. You don't want to direct link to a clickbank financial-related or weightloss-related offer on adwords. But if you are willing to take the time to create a small website with a compliant landing page, you can try adwords.

              I don't know what stock and weight loss offers you are promoting (and I'm not asking) but read through google's guidelines thoroughly to make sure it is appropriate or it will be a waste of your time and your account.

              You could also try those keywords on PPV networks, although urls are more popular with PPV. I prefer PPC but I also don't stick to just one avenue of advertising. I do have PPV accounts but I don't use them often. They require $500-1000 deposits so if you're not sure you want to follow through, don't bother with them.
              Thanks. I'm ok with bing PPC if I can make any money at it. I do direct linking at least for now.

              I need an account manager. I signed up for Maxbounty, Clickbooth and Linkshare this weekend. I hope to find someone to help me.
              {{ DiscussionBoard.errors[10426939].message }}
  • Profile picture of the author jlacy76
    Bing cut off my account yesterday to verify me. They said I could be down for a couple of days.
    {{ DiscussionBoard.errors[10426868].message }}
  • Profile picture of the author time4vps
    Originally Posted by jlacy76 View Post

    Is the offer I am promoting bad?
    I've responded to your previous thread that you should learn bing ads first and this takes time. Right now you just going around WF and asking sily questions, insted learning bing ads from the ashes.
    Signature
    Time4vps.eu
    VPS Hosting in Europe
    Fast, Affordable and Reliable
    {{ DiscussionBoard.errors[10427012].message }}
  • Profile picture of the author Curtis2011
    Only 8 clicks is not enough to judge whether your sales page is effective.

    My advice is look for a Bing or Google ads coupon that will give you free $100 in ads or some amount like that. Use the free coupon to test your sales page.
    {{ DiscussionBoard.errors[10427115].message }}
  • Profile picture of the author jlacy76
    I don't guess it matters now. Here is an email I got this morning.

    Based on our review, your account has been closed. For privacy and security reasons, we cannot provide details around your specific account closure, but the most common reasons that require us to close Bing Ads accounts include:

    • The payment method on file was not authorized by the account owner.

    • The account was accessed without authorization.

    • The account is related to an account that was previously closed.

    • The account was determined to be high-risk to other customers or advertisers, as stated in our Editorial Guidelines.

    As described in the Bing Ads Terms and Conditions, we do not need to state a specific reason for account closure. Please know that we have taken this matter seriously and have thoroughly investigated the issue. This decision is final and we consider the issue closed.

    Sincerely,
    {{ DiscussionBoard.errors[10429515].message }}
    • Profile picture of the author James Baker
      Like stated, that amount of traffic so far is simply not enough data to draw any conclusion. Ave conversion rate can be around 1% and if you need to be tracking what keywords are converting and what ones are not.

      Hopefully your campaigns back running. Be careful as if you do i recommend to stay away from direct linking.
      {{ DiscussionBoard.errors[10432090].message }}
  • Profile picture of the author Rory Singh
    I think that you were attempting to send direct PPC Traffic from Bing to your CB Affiliate offer. I personally wouldn't use any paid ads until you learn more.

    However, the only way to learn PPC is by advertising and paying per click until you learn how to get your campaigns running in your favor.

    But 8 clicks is nothing (in regards) to gathering enough 'data' to find what ads will convert.

    I used to advertise on Google Adwords when they allowed us affiliate marketers to advertise there.

    I spent about $10K USD just to learn.

    My first $10K spent made me just over $10K. I broke even. Some people may view this as a failure. But believe me, if you can learn how to break even, without losing your budget, this is a success story in the making.

    Bing most likely suspended your account because you were trying to send traffic directly to an affiliate product or sales page.

    I know Google won't allow you to do that. I think Bing is following 'closely' behind the footsteps of Google.

    If you ever consider doing PPC (or any paid ads) in the future, make sure that what ever your selling has 'bigger' ticket sales in the back end so that you can actually 'afford' to stay in the GAME.

    You need to be funneling hundreds of visitors (or more) to your offer every day just to see what ads will convert.

    And the traffic has to be 'targeted' or else your just wasting your time and money.
    Signature
    FREE Video: How To Build A Long Term 'Sustainable' Income Online With Affiliate Marketing
    {{ DiscussionBoard.errors[10432256].message }}
    • Profile picture of the author jlacy76
      Originally Posted by Rory Singh View Post

      I think that you were attempting to send direct PPC Traffic from Bing to your CB Affiliate offer. I personally wouldn't use any paid ads until you learn more.

      However, the only way to learn PPC is by advertising and paying per click until you learn how to get your campaigns running in your favor.

      But 8 clicks is nothing (in regards) to gathering enough 'data' to find what ads will convert.

      I used to advertise on Google Adwords when they allowed us affiliate marketers to advertise there.

      I spent about $10K USD just to learn.

      My first $10K spent made me just over $10K. I broke even. Some people may view this as a failure. But believe me, if you can learn how to break even, without losing your budget, this is a success story in the making.

      Bing most likely suspended your account because you were trying to send traffic directly to an affiliate product or sales page.

      I know Google won't allow you to do that. I think Bing is following 'closely' behind the footsteps of Google.

      If you ever consider doing PPC (or any paid ads) in the future, make sure that what ever your selling has 'bigger' ticket sales in the back end so that you can actually 'afford' to stay in the GAME.

      You need to be funneling hundreds of visitors (or more) to your offer every day just to see what ads will convert.

      And the traffic has to be 'targeted' or else your just wasting your time and money.
      Solid advice for sure. Thanks.
      {{ DiscussionBoard.errors[10432399].message }}
  • That's good.
    {{ DiscussionBoard.errors[10432403].message }}
  • Profile picture of the author wAvision
    As mentioned, set up a landing/squeeze page and capture leads. The sell them the product in an email series after you have built trust.

    Direct linking PPC traffic to a clickbank offer is going to provide little to no results....
    Signature
    They Say You Can't...Show Them How
    {{ DiscussionBoard.errors[10432696].message }}
  • 8 clicks isn't enough to make judgements on the campaign.

    It usually takes about 100 - 200 clicks to a front-end offer to test it effectively and make judgements.
    Signature

    [CENTER][B]==> Do you want to make money online? [/B]
    Free video: How regular people are making 6-figures per month on the internet! [URL="http://www.clkmg.com/fc27/UDCL-IN2WF"][B]Watch this free video now![/B][/URL] <==[/CENTER]

    {{ DiscussionBoard.errors[10432768].message }}

Trending Topics