If you want to get rich, why waste time selling low priced products and services?

93 replies
One thing that seems blindingly obvious to me is that if you want to make big money, you will build wealth and reach a bigger income faster by selling high priced products and services (ie high ticket items).

I see people on here who say they want to be rich, yet they are working proving low prices products and services, working for $5 to $20 here and there. If you do this, you are putting in too much time and effort to make too little money.

Why not sell products and services where you make hundreds, thousands or even tend of thousands of dollars/pounds/ euros etc per sale/deal? That way you will make more money for less time and effort.

I have read books on building wealth and it's been said that it takes no more effort to sell a product or service costing £1000 as it does to sell on that costs £10. The principle is the same. That being the case, why waste time and effort focusing on low ticket products and services?

I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money.
#low #priced #products #rich #selling #services #time #waste
  • Profile picture of the author Daniel Evans
    Specifically, what steps did you take to achieve your success selling high ticket products?

    This will serve as valuable info to convince people to consider making the change.
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    • Profile picture of the author talfighel
      Originally Posted by Daniel Evans View Post

      Specifically, what steps did you take to achieve your success selling high ticket products?

      This will serve as valuable info to convince people to consider making the change.
      There are products that you can sell for a $20 commission. Then at the backend, you sell your already new customer on more similar products that can bank you anywhere between $500 and all the way up to $3,000.

      This is called UPSELLS.
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    • Profile picture of the author SmartTim
      Originally Posted by Daniel Evans View Post

      Specifically, what steps did you take to achieve your success selling high ticket products?

      This will serve as valuable info to convince people to consider making the change.
      The steps

      1. Attract traffic (of course)
      2. Create a landing page (with SUPER powerful landing page)
      3. You can create a product that sell for $49 first.
      4. Then, after they finish the product, intro them to another big ticket product!
      5. This BIG ticket product must provide them with a lot of values. A LOT! Like all tools and eBooks, video tutorials all in one just $1497.
      6. Capture their emails and keep sending emails to them to reconvert them into sales.
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  • Profile picture of the author davejarvys
    Steve Smith (poundland) and Chris Edwards (poundworld) would disagree they made £25m and £75m selling items for £1.
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  • Profile picture of the author @tjr
    Someone alert app developers everywhere. They're doing it wrong.
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    • Profile picture of the author davejarvys
      Originally Posted by @tjr View Post

      Someone alert app developers everywhere. They're doing it wrong.
      They might be Amazon released figures showing that less than 3% of people buy through in app purchases.

      This of course doesn't reveal the size of the market but may indicate that there is room for a different business model.
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      • Profile picture of the author @tjr
        Originally Posted by davejarvys View Post

        They might be Amazon released figures showing that less than 3% of people buy through in app purchases.

        This of course doesn't reveal the size of the market but may indicate that there is room for a different business model.
        Do you mean that Amazon has a study stating less than 3% of people buy from within their apps, or their app market? Your wording here is awkward, you're going to need to produce the study.
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        • Profile picture of the author davejarvys
          Originally Posted by @tjr View Post

          Do you mean that Amazon has a study stating less than 3% of people buy from within their apps, or their app market? Your wording here is awkward, you're going to need to produce the study.
          I read it offline but a quick Google brought up this link http://www.trustedreviews.com/news/amazon-app-store-in-app-purchases-iaps-3-per-cent
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          • Profile picture of the author @tjr
            Originally Posted by davejarvys View Post

            I read it offline but a quick Google brought up this link Amazon says just 3% of users buy in-app purchases
            Alright then. Where, specifically, did Amazon release these figures offline? What you just linked to wasn't a study, a data dump, or anything similar.

            What was linked was a lightly veiled plug for Amazon Underground. You know, the platform that stands to gain "credibility" and notice through spreading the idea that in app purchases aren't working.
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  • Profile picture of the author JC Web
    So you're basing your condemnation of people who sell low ticket products on what you've read in books. You clearly don't know anything about selling or funnels or how selling low-priced products differ from selling high-priced products. So why would anyone listen to you? There are advantages and disadvantages to both and there is no one right way to go. They are also not mutually exclusive.
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    • Profile picture of the author cdaley
      I agree i am doing great,with a good Funnel promoting cheap affiliate products.
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      • Profile picture of the author Jeff Schuman
        Put yourself in the position of your customer. I know if I was going to buy a big ticket product I am going to want to talk to the person I am buying from.

        For example in the past I bought a franchise selling high school athletes packages to promote themselves online to colleges. I spent $20k, but I did not make the purchase until I talked to the owner of the company I bought the franchise with.

        Today I see several big (high) ticket products for sale that run $2k-$22k. I think these are great for making really good income with a handful of sales, but you need to get into the direct sales mindset and have a lead generation, qualifying, and closing system in place.

        That needs to include picking up the 1000 lb. telephone and calling your prospects so you can influence the sale.
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  • Profile picture of the author hardworker2013
    Successful Internet marketers like John Chow made most of his money from selling High Ticket items. However it is very important to know that selling high ticket items are no easy. The best approach is to set up a Sales funnel selling a low cost products and capturing visitor's emails on a capture page and selling high ticket items on the back-end.
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  • Profile picture of the author DIABL0
    I promote PPL (pay per lead) offers, which is basically lead generation...no credit card required, a user just has to fill out a form in order to make money.

    The bulk of the leads that I generate, I make between $20-$60 each. While the dollar amount is low, since there is no sale involved (free offer), conversion rates are typically much higher that offers that requires something be purchased.

    I favor offers that have a make, get or save money angle to them, as this is what has overall worked best for me, as they tend to have the highest mass appeal, so the potential to produce high volume exists.

    I will admit that I cheat when it comes to generating traffic, as I acquire data (email) and the reason behind it is that I'm building assets that I then own and can market to over and over at little cost. Compared to what most marketer do and that to buy traffic that usually just turns into a bunch of one-time clicks and then never be able to market additional offers to. In case you think I'm spamming, all the data I acquire, the users know or have given permission to receive 3rd party message.

    I've been doing this for a very long time and it can be extremely profitable done right. Everyone that I know that is in the business and know what they are doing, does 6-7 figures, While that's a huge range, it mostly comes down to the ability to scale and then effectively manage the infrastructure that comes with scaling.

    Anyway, something to think about.
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  • Profile picture of the author JC Web
    King, the makers of Candy Crush Saga and other games, reported that they made $1.3 billion from in-app purchases last year just from that one game, not including their several others. King was also recently sold for $5.9 billion.
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  • Profile picture of the author ifediri
    there's no One-way of making big money, IMO, i think what really matters is quality/size of product and how many people are willing to buy or pay for what you want to sell or give them. If a person will produce and sell a product/service worth a dollar, it should be able to target a huge number of buyers, that's how most popular games/apps make so much money.
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  • Profile picture of the author SmartTim
    John Chow is one of the successful big ticket product seller. His blog is wonderful, which you guys can read.
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  • Profile picture of the author writeaway
    The reason many marketers focus on selling low end products (at first) is that low pricing helps IDENTIFY and BUILD RELATIONSHIPS with buyers.

    Get them on your list with low pricing.

    Send them quality updates and those buyers can make you A LOT MORE MONEY for the life of your list.

    That's how the process works.

    Don't let the $7 WSOs and $1 deals throw you off.
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  • Profile picture of the author Curtis2011
    Originally Posted by Neiluk80 View Post

    Why not sell products and services where you make hundreds, thousands or even tend of thousands of dollars/pounds/ euros etc per sale/deal? That way you will make more money for less time and effort.
    1. Not everyone is capable of creating a product right off the bat that is worth hundreds or thousands of dollars.

    2. There are not *that* many affiliate products out there that pay that much that just any beginner can start selling. The big name guys who sell thousand dollar products often don't take beginners as affiliates, only experts who already have a big list built.
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  • Profile picture of the author dana67
    Low priced products and services can still make you good money though, if the volume of conversions is high enough. Just a thought.
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    • Profile picture of the author VESCOVO
      Couldn't agree more. List building with a dollar worth of product seems to be the tradition of IMs for over a decade now.
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      • Profile picture of the author VESCOVO
        It;s worth it. And for good reasons.
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      • Profile picture of the author Daniel Evans
        Originally Posted by VESCOVO View Post

        Couldn't agree more. List building with a dollar worth of product seems to be the tradition of IMs for over a decade now.
        It might be common amongst digital product marketers to obtain a lead.

        I've never seen Sony sell for a Dollar and they market on the Internet .
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  • Profile picture of the author discrat
    Originally Posted by Neiluk80 View Post

    I see people on here who say they want to be rich, yet they are working proving low prices products and services, working for $5 to $20 here and there. If you do this, you are putting in too much time and effort to make too little money.


    I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money.
    That silly company Wrigleys just hasn't thought BIG enough the last 100 years or so. Selling those .$25 packs of gum is preposterous ! Surely, they couldn't have made that much money selling such low priced products. What a lain brained business model
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    • Profile picture of the author Tsnyder
      Originally Posted by discrat View Post

      That silly company Wrigleys just hasn't thought BIG enough the last 100 years or so. Selling those .$25 packs of gum is preposterous ! Surely, they couldn't have made that much money selling such low priced products. What a lain brained business model

      This is why you should always at least skim through the thread before responding... LOL
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  • Profile picture of the author Rory Singh
    Selling big ticket or low cost stuff comes down to a simple choice that people are entitled to make for themselves.

    I personally I have found that selling 'big ticket' items was easier (for me) to make money faster than just focusing on small commissions.

    One of the fastest ways to get traffic to any offer is through PAID Media.

    And I have found that paid ads can be quite expensive since there is a learn curve for everyone to go through just to get paid ads to start converting.

    To me, paying for expensive advertising (to sell low commissioned products and get low returns) just isn't feasible.

    One marketer above said that he likes the idea of introducing low ticket on the 'front' end and then up selling to higher ticket on the back end.

    And that makes absolute sense.

    But in the end, if you want to make money faster, big ticket is the way to go.

    It's your choice.

    If you are into low commissions and that works for you, then awesome, keep it going.

    However, if you like big ticket like JC, then that's okay too.

    Different strokes for different folks.
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    • Profile picture of the author shaunybb
      you obviously don't have the right marketing experience to realise that low end trip wire offers are a vital part of any conversion funnel because:-


      1) They build trust, credibility and expertise.


      2) They recover ad spend (smart marketers do this)


      3) Repeat sales from repeat customers!


      ENOUGH SAID............
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      • Profile picture of the author art72
        Originally Posted by shaunybb View Post

        you obviously don't have the right marketing experience to realise that low end trip wire offers are a vital part of any conversion funnel because:-


        1) They build trust, credibility and expertise.


        2) They recover ad spend (smart marketers do this)i


        3) Repeat sales from repeat customers!


        ENOUGH SAID............
        Yes... and No!

        If you give someone emormous value for say $20... Yes, you can cultivate buyers, grow your list, and likely 'upsell' them -or- in the least get repeat business from them, absolutely.

        On the other hand, if you have a high-end product priced at $997.... That is now nearly 50X the cost of your low-end 'trip wire' product... "How will you ever justify the $977 upsell? - and convince a $20 buyer that $997 is value-packed?

        Definitely, depends on several factors, as discrat mentioned Wrigley's .25 gum sold billions of units.

        But, most here (myself included) will likely never achieve such a feat. Not impossible, just unlikely.

        So, I think people like Daniel Levis (Email Alchemy $2997) - Eben Pagan - (Digital Product Blueprint $1997) - and tons of others who have established 'High Ticket' coaching, 1-1 Mentoring sessions, and do use a "my time is worth $300 per hour" as a metric for their product launches... Do operate under a more 'laser focused' marketing mindset & set of skillsets, than most marketers who sell WSO's for $7.

        There's nothing wrong with selling $7 products, so long as you know... It's gonna take a ton of sales to earn a living.

        And... How much value do most buyers place in purchasing a $7 product?

        Is there a market there, sure there is.

        Is there a market for specialists who charge $300 per hour?

        Of course there is!

        I'm leaning towards the latter, as it is preferable to 'justify' the higher costs from the beginning, as everything after that is based on my time values.

        If I continue to work for $20 per hour, and out of nowhere try to justify a $997 product, it better be to a list of people I haven't been 'giving myself' away to for $7 or $20 a pop! - as that makes for a tough sell!

        Meanwhile, anyone can remain virtually unknown as an 'underground' affiliate to learn the ropes, then use that experience to masterfully craft a high end product that sells... If they package it properly.

        Eitherway, it is all a personal choice. I'd rather focus on 1000 sales of $997... Then 100,000 sales of a $9.97 product...

        Nonetheless... It still = $997,000, right?

        To each their own.
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  • Profile picture of the author art72
    Oh no... "I am conflicted!"

    Seriously though, look at "The Truth About Abs" - it's sold millions on Clickbank.

    Now, look at Sean Mize's "Maven's Coaching Model" and it definitely makes one think; high ticket - top down funnels are the key to millions.

    However, what I think matters more than anything else is; the ability to know your audience and give that audience what the want, need, desire, fear, or aspire to attain more than any dollar amount.

    While, I often see threads of writers (for example) - which is what I aspire to succeed at over all else... writers are always complaining about low wages or 'x' amount per word, etc, etc...

    However, positioning their writing is usually their biggest issue. Thus, they write for others making a few bucks, maybe even surviving by those writings...

    But, if you position yourself low - I can tell you from my own offline experience, it makes the rest of the journey uphill, and a struggle to justify charging more later. At least, without having to start over with finding or striking up new clientele at a higher price point.

    Once you work cheap... They expect cheap forever!

    I'm going through it offline right now, and it sucks! I'm still delivering the same quality, just for less, due to my inability to be seen as I was... A top performer in my trade. My new clients see the results, know I am worth more, yet refuse to pay for it!

    And, that "IS" my own damn fault!!!

    However, in order to successfully sell 'high ticket' items online or offline... requires time, planning, research, skillset, and knowing the demand is high...and that you can deliver! - Something many cannot do with transparency....because, they lack the mindset, skillset, and experience to validate the offer at say $1997.

    But, would you buy a product from an expert that costs $1997 in exchange for learning how to build a $100,000 per year revenue?

    I know; I damn sure would!

    Just like I bought a $30,000 mini-excavator to hang up my shovel, and bill out over $100k per year.

    If you can't see buying high ticket items... Perhaps it's best to stick with the shovel, until you know what your business plan is?

    And what's required to get you to that financial destination.

    - Art
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    • Profile picture of the author LindyUK
      Hello Art72

      Re your "But, would you buy a product from an expert that costs $1997 in exchange for learning how to build a $100,000 per year revenue? I know; I damn sure would!".

      I'll write one for you tonight. Will that be credit card or paypal?

      lol.

      Cheers

      Lindy
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  • Profile picture of the author Brent Stangel
    you don't think big enough and you don't believe in yourself enough to charge big money.
    And I've went to such extremes to keep that secret!

    I get some commissions as low as $1 per referral. But I get them month after month - year after year...
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  • Profile picture of the author Daniel Evans
    Originally Posted by Neiluk80 View Post

    I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money.
    Please excuse my cross-thread reference, but a recent post of yours in another thread is detailed below:

    Originally Posted by Neiluk80 View Post

    Can I really charge big money for website creation and online promotion? I mean, anyone can make a website for next to nothing without knowing any HTML etc, so why would they pay $1,500 and an ongoing monthly fee?
    I think therefore this thread was composed out of ones own self doubt which you are projecting to evaluate externally through the responsive emotions of others.

    Rest assured though, you've been given a fair share of examples for you to evaluate to be able to justify consideration of the alternative low end products.

    Good luck whichever you choose.
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    • Profile picture of the author Kingshouse
      Originally Posted by Daniel Evans View Post

      Please excuse my cross-thread reference, but a recent post of yours in another thread is detailed below:



      I think therefore this thread was composed out of ones own self doubt which you are projecting to evaluate externally through the responsive emotions of others.

      Rest assured though, you've been given a fair share of examples for you to evaluate to be able to justify consideration of the alternative low end products.

      Good luck whichever you choose.

      Hi

      You've 'read' quite a lot and I'm sure some of us (like me) would love to hear a bit more about what you have read.

      This is the Warrior Forum...we like to hear what's working. A lot of people here are action takers.

      Over to you.

      WD
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  • Profile picture of the author kilgore
    Let's play a game. I'll list two companies and you'll tell me which you think makes more money:

    Coca-Cola (Average price for a 500ml bottle of Coke is $1.50 - $2)
    - OR -
    Moët & Chandon (Average price for a bottle of Dom Perignon champagne is about $175 - $200)


    Ford (You can get a Ford Focus for about $18,000)
    - OR -
    Ferrari (The cheapest Ferrari is about $190,000)

    IKEA (Selling couches for $400 and dining room tables for $300)
    - OR -
    Restoration Hardware (Selling couches for $3,000 and dining room tables for $2,000)

    Look it up.

    Then you'll know why I sell cheaper products.

    As for this:
    Originally Posted by Neiluk80 View Post

    I have read books on building wealth and it's been said that it takes no more effort to sell a product or service costing £1000 as it does to sell on that costs £10. The principle is the same.
    This is just wrong. While it may be true that it's just as easy to promote a product or service costing $1000 as it is to promote one that costs $10, actually selling the product is completely different. Which is why Coke makes more than Moet, Ford makes more than Ferrari, and IKEA makes more than Restoration Hardware.

    How much money do you think they average person spends on champagne a year? Now how much money do you think they spend on soft drinks?
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    • Profile picture of the author Jill Carpenter
      Hmmm.

      I can sell 1 million cheeseburgers to 1 million hungry people. Will hungry people who are into cheeseburgers be easy to find?

      I can sell 1 million dollar item to one millionaire. Will the millionaires be as easy to find?

      Which is easier - scaling up from a $1 item or trying to figure out how to get into the position to sell a million dollar item?
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      • Profile picture of the author esmarshall
        Originally Posted by Jill Carpenter View Post

        Hmmm.

        I can sell 1 million cheeseburgers to 1 million hungry people. Will hungry people who are into cheeseburgers be easy to find?

        I can sell 1 million dollar item to one millionaire. Will the millionaires be as easy to find?

        Which is easier - scaling up from a $1 item or trying to figure out how to get into the position to sell a million dollar item?

        to be fair jill, its probably the same amount of effort

        what neil said isnt wrong...

        perosnally i like the ascension model, but that doesnt mean it has to be a cheap $1 item

        ascension model just has something more expensive on the back end...thats it

        it could start at 1000

        its all perceptional anyway 2000, 5000, 10000, means different things to different people

        theres people buying shoes, alcohol and iphone cases for them prices

        so if you want to sell high ticket items, you just need to find the people with the big money and thats where the marketing comes in

        god knows why everyones so butt hurt over the post though
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  • Profile picture of the author agmccall
    A taxi cab driver once told me "Fast Quarters are better than Slow Dollars any day"

    al
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  • Profile picture of the author sdentrepreneur
    You need a low cost item to sell...before you can upsell them to Big Ticket !!!
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    • Profile picture of the author TheGMa
      THE patient, thoughtful, caring REPLIES IN THIS POST ARE GREAT.
      -------------------------------------------------------------------------

      The OP's question:

      If you want to get rich, why waste time selling low priced products and services?

      The OP's answer:

      ... I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money.

      So, Mr. Neil, O Fearless One, how's that workin' for ya'?

      - Annie
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  • Profile picture of the author tyronne78
    You sell low priced products so you can weed out the tyre kickers and freebie seekers and find proven buyers. Then you can upsell your customers on higher end products on the backend. It's called the ascension model.

    The ascension model
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    • Profile picture of the author art72
      Originally Posted by tyronne78 View Post

      You sell low priced products so you can weed out the tyre kickers and freebie seekers and find proven buyers. Then you can upsell your customers on higher end products on the backend. It's called the ascension model.

      The ascension model
      Agree, even Frank Kern and other established markers all "preach" the "ascension method" - because it works.

      Difference is, these guys have several "lists" and more importantantly have "segmented buyers lists" - whereby, a low front-end product to their list may be $197 - $497 product.

      Leading to or (ascending) to a $1904 product, or a $10,000 - $100,000 consultancy gig.

      I think to start off, depending on several factors (i.e. your offer, market demand, need of the customer or client, etc...) your price points need to match your target audience.

      As mentioned above, it is easier to sell a $1item to a million people, than selling (1) $1M item to one person.

      One thing "almost every" sucessful marketer's agree with is; " you should give value, and give valuable stuff away regulary as a lead magnet... Then, seperate your lists according to their buying habits."

      I've been seeing a ton of "high ticket" mindset teaching going around... And in observation of selling "high ticket" items (not Ferrari's or any $1M items...) the people who impact lives, offer valuable solutions, have credible solutions, etc... Can, and should demand higher ticket costs in my opinion.

      So, my understanding "metaphorically" is NOT to be a cheap "corner whore" - as opposed to being a "high dollar escort" - which is a personal desicion... NOT to sell your time, services, or skillset too cheap. (as with writers, teachers, coaches, consultants, or anywhere... Online or offline.)

      I think it depends on the product, the persons marketing plan, and long-term goals. Most people choose; selling cheap stuff... Because that's what the majority do, and the majority of customers buy.

      Doesn't mean you can't sell a $997 product to 1001 people to make a mint. -or- 10,101 people a $9.97 product... That remains the choice of the seller.
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  • Profile picture of the author RJKushner
    Originally Posted by Neiluk80 View Post

    Why not sell products and services where you make hundreds, thousands or even tend of thousands of dollars/pounds/ euros etc per sale/deal? That way you will make more money for less time and effort.
    I would say it's because there is a lower barrier of entry of someone buying a lower priced product than a higher priced one.

    I know that for myself I don't think too long on if I should buy a $5-7 WSO or not. But when the front end WSO is $17 or more I start questioning if I should buy it or not.

    Most buying is simply done on impulse. So if you make the barrier of entry low but not too low you'll most likely end up with more leads and they'll be buyer leads not freebie seekers.
    By doing this you'll end up with more leads because there'll be more people who would be willing to buy a $5-7 product than a higher priced one.

    So now you have a list of people who are proven buyers who you can now build trust with them through your emails. Then after building trust you can start promoting offers and making money off of the same leads again and again.

    You might not make as much money upfront but as long as you do everything right you'll have a loyal subscriber who will trust you and buy the products you promote.
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  • Profile picture of the author essmeier
    Making a lot of money in Internet marketing, regardless of the price of the product, requires making sales in volume.

    It's easier to persuade people to buy inexpensive items than it is to persuade people to buy expensive ones.

    I own a retail site where I sell a particular collectible product. Prices of products on my site range from $15 to $4000. My average sale is $191.

    Perhaps I just need to ask my site visitors why they aren't buying the $4000 items?

    Charlie
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  • Profile picture of the author michaelswengel
    By selling low priced products, you can build a list of buyers. You don't make much money selling the product up front. That's not the goal.
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  • Profile picture of the author maddyy
    I agree and disagree, I am a firm believer of aim higher but also that little steps make a big impact? I think its better to start with lower priced things so you are not losing a lot... testing is always crucial and why test on £1000s when you can test on lower ones?
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    • Profile picture of the author Steve B
      As I see it . . . the choice we all have as marketers is to decide what and how we want to sell.

      I think the OP's mistake is in thinking that we have to sell one or the other - low priced or high priced goods - in order to be profitable. That just isn't true.

      Nearly all of the successful marketers that I have known actually sell both.

      But nearly all of them started out selling lower priced items. There are lots of reasons for that approach which I shouldn't have to explain.

      Most of the high priced item sellers gradually moved to that model over time and after they had a client/subscriber base in their business. Again, this advantage should be fairly easy to understand.

      And believe it or not . . . there are actually many people selling things online that have no interest in expending the time, money, and energy it takes to become a millionaire! They are happy as a clam making a side or supplemental income for a few hours of work a week.

      To each his/her own,

      Steve
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  • Profile picture of the author ceenote100
    I don't think the price of a product or service really matters. It's all about what the customer needs.
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  • Profile picture of the author Tomas Lodén
    Two factors have to be considered.

    The first is traffic – the more the traffic, the higher your income. Most website owners concentrate their efforts here, using the logic that 10,000 visitors make them $1,000 monthly, so doubling the traffic will double the income. In reality, visitor numbers will taper off in the majority of cases and the doubling of both visitors and income will remain a pipe dream.

    The second factor is more subtle – increasing your payout for every visitor that already visits your website. Small ticket items that make you peanuts will never buy you that dream house – big ticket sales are the key to making big money online for most internet marketers.
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  • Profile picture of the author JasonStormriderr
    Both are viable ways of doing business. They each have their own advantages and disadvantages. Myself I am working both angles of the market now.
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  • Profile picture of the author Affiliatebuddy
    Money is everywhere. Walmart Makes enough money. So does Apple.
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  • Profile picture of the author jbsmith
    In our experience, we started with mid-range ($47-$99) information products and did very well in this range. Over time, we added a low-end ($17) intro product to build an even larger front-end and then added a higher-end products (>$500) based entirely on demand we were getting from customer demand in the other tiers.

    My belief is that you want to enter the market as quickly and as effectively as you can, once you are IN, you will see opportunities for both lower-end and higher-end products that your customers DEMAND of you...a much better place to be than spending months on a higher-end product and then missing the mark in my experience.
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  • Totally agreed. My business mindset totally changed when I discovered backend product selling.

    I highly suggest people to look into it.
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  • Profile picture of the author crazyivan11
    I met a guy this year who made enough money to build a replica windsor castle out of blocks of pure cocaine purchased at street value in Sydney, Australia. He was doing mobile stuff, paying out < $0.5 a lead.

    Big payouts ain't nothing if you're burning big money on the traffic...
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  • Profile picture of the author healthCPAguy
    ^ what this guy said.

    I do diet/ health/ beauty sales. It's stressful, expensive when it goes wrong, depends on a fairly small number of conversions and slow. I see friends doing $0.10 mobile stuff and making way, way more minus most of what I just mentioned!

    It's all relative guys!
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  • Profile picture of the author Kurt
    This reminds me of the guy that once told Ray Kroc he'd never get rich making only a few pennies from selling a hamburger.
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  • Profile picture of the author extrememan
    Good point. I find that low to high ticket combo of products is the best match in a sales funnel.
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  • Profile picture of the author Kingshouse
    Originally Posted by Neiluk80 View Post

    One thing that seems blindingly obvious to me is that if you want to make big money, you will build wealth and reach a bigger income faster by selling high priced products and services (ie high ticket items).

    I see people on here who say they want to be rich, yet they are working proving low prices products and services, working for $5 to $20 here and there. If you do this, you are putting in too much time and effort to make too little money.

    Why not sell products and services where you make hundreds, thousands or even tend of thousands of dollars/pounds/ euros etc per sale/deal? That way you will make more money for less time and effort.

    I have read books on building wealth and it's been said that it takes no more effort to sell a product or service costing £1000 as it does to sell on that costs £10. The principle is the same. That being the case, why waste time and effort focusing on low ticket products and services?

    I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money.


    If I came out of the blue and said...here's my $4997 coaching course would you buy it?

    If you have the reputation and confidence that goes with selling a high priced ticket first time out the blocks then great but if you ant to build some kind of confidence and reputation then you start small and build up.

    Some people on this forum are making thousands a month and yet they make their training affordable.

    It's not all about ...sell 5 and make $100k some people want to actually change the lives of others. They've already made it themselves. They see well beyond the $7 stuff they are selling. How about you? I would like to think you have a story for us. We are all ears.

    Thanks for your post...

    WD
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  • Profile picture of the author tahoecale
    I have created/sold many different types of software or methods. I have used low price items and high priced items. In my experience using lower prices I have sold many copies, whereas with my higher priced items the sales were much slower. I would rather sell many low priced items than only a few high priced sales. I have made plenty from doing this over the years. It really all depends on your products, traffic, and personal preferences.
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  • Profile picture of the author Nexstair
    Its the Volume which is deciding factor.You get huge return if volume is higher even if prices are low.Also, marketing for both types is never same.You need to do something extra to capture high end clients.
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  • Profile picture of the author LindyUK
    Originally Posted by Neiluk80 View Post

    One thing that seems blindingly obvious to me is that if you want to make big money, you will build wealth and reach a bigger income faster by selling high priced products and services (ie high ticket items).

    I see people on here who say they want to be rich, yet they are working proving low prices products and services, working for $5 to $20 here and there. If you do this, you are putting in too much time and effort to make too little money.

    Why not sell products and services where you make hundreds, thousands or even tend of thousands of dollars/pounds/ euros etc per sale/deal? That way you will make more money for less time and effort.

    I have read books on building wealth and it's been said that it takes no more effort to sell a product or service costing £1000 as it does to sell on that costs £10. The principle is the same. services?
    That being the case, why waste time and effort focusing on low ticket products and
    I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money.
    Hello Neil

    What is the purpose of your posts?
    This is the second post that I have seen where you have said that you have read this in a book! You seem to be reading a few ebooks, believing everything they say, then coming on here stating it as gospel.

    If you want to enter a book reading competition with us you will surely lose, we would spend US$10-15K a year buying anything we see that might be interesting, ebooks, courses, print books etc., so we likely have a $100,000 Plus library by now. (Likewise with software) You only have to learn one new thing or get one new idea from any book to make it a worthwhile purchase, but any book is someone's own thoughts or beliefs, an that doesn't mean they are always right.

    Sooo, to your advice to me an others - " I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money".

    The advice of thinking big an believing in yourself is one that I would echo, but that is where any sensibility of your post ends.

    We do sell some high value services. We are now mainly involved in providing services to Offline Business's and do have a high value service with monthly recurring income. We call it TMS or Total Marketing Solutions, it is a £10,000 a month service on a 12 month contract, so around US$15,000 a month. Currently servicing 4 large British Companies so US$720,000 per year in sales at this point. Our aim is to add 2 more Companies per year for this service, so another 2 clients an we will be making over $1 Million from 6 sales. Those sales are great but they were far from easy. What was a lot easier was getting smaller sales in higher volume, they give us around $11 Million a year, an growing each year in the Offline market.

    Now if you want to come down to much smaller sales, say from Affiliate Marketing, well we do that too. It's the smallest part of our Business now but we still make around US$3 Million a year in Affiliate Commissions. An we go right down to selling guitar picks, likely 2 to 5 cents commission each on them lol. But it is volume that adds up to those millions in commissions.

    You say "why waste time and effort focussing on low ticket products". Can I jus answer that by saying - THREE MILLION DOLLARS!!!

    The real answer of course is that it is much easier to sell low ticket items, an there is a much larger market too.

    A second answer, and I will point this directly at you, is that I very much doubt you have the knowledge or experience required to market high ticket items.

    Neil, you don't seem to have much experience, if any, in Internet Marketing. Do you make any money at all from IM?

    I would say you are more in IM Kindergarten, you are a long long way from graduating IM University. An thats fine, we all started there. But for gosh sakes, use your time in the WF to learn, rather than trying to tell others with so much more experience that we are doing it all wrong.

    Cheers

    Lindy
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    • Profile picture of the author discrat
      Originally Posted by LindyUK View Post

      I would say you are more in IM Kindergarten, you are a long long way from graduating IM University. An thats fine, we all started there. But for gosh sakes, use your time in the WF to learn, rather than trying to tell others with so much more experience that we are doing it all wrong.

      Cheers

      Lindy
      Yeah, but Lindy unfortunately many of the graduates of IM University have a B.S. in Marketing degree
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      • Profile picture of the author LindyUK
        Originally Posted by discrat View Post

        Yeah, but Lindy unfortunately many of the graduates of IM University have a B.S. in Marketing degree
        Hello discrat

        I'm guessing your not meaning Bachelor of Science degree! lol.

        I rave on sometimes but it jus gets to me. IM can be a hugely profitable REAL Business, but for so many it is a loss making hobby cause they don't take the time to learn. No one in the offline world would start a Business an expect to make profit without having gained expertise in their field - but in the IM world so many seem to think they can. Read a few ebooks or jus dream something up even, an they are experts on the subject, an then they want to spread their expertise to others. Really pee's me off! lol.

        My Dad once told me the secret of success - you start from scratch an keep on scratching!

        We are still scratching, still learning something new every day. The day we think we know everything is the day we know nothing!

        I'm really trying to help Neil, not put him down, I want him to listen to people an learn, an then build a successful Business. My first year I made US$408, then I started to learn. Now, well..............

        Cheers

        Lindy
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    • Profile picture of the author mich800
      Originally Posted by LindyUK View Post

      Hello Neil

      What is the purpose of your posts?
      This is the second post that I have seen where you have said that you have read this in a book! You seem to be reading a few ebooks, believing everything they say, then coming on here stating it as gospel.

      If you want to enter a book reading competition with us you will surely lose, we would spend US$10-15K a year buying anything we see that might be interesting, ebooks, courses, print books etc., so we likely have a $100,000 Plus library by now. (Likewise with software) You only have to learn one new thing or get one new idea from any book to make it a worthwhile purchase, but any book is someone's own thoughts or beliefs, an that doesn't mean they are always right.

      Sooo, to your advice to me an others - " I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money".

      The advice of thinking big an believing in yourself is one that I would echo, but that is where any sensibility of your post ends.

      We do sell some high value services. We are now mainly involved in providing services to Offline Business's and do have a high value service with monthly recurring income. We call it TMS or Total Marketing Solutions, it is a £10,000 a month service on a 12 month contract, so around US$15,000 a month. Currently servicing 4 large British Companies so US$720,000 per year in sales at this point. Our aim is to add 2 more Companies per year for this service, so another 2 clients an we will be making over $1 Million from 6 sales. Those sales are great but they were far from easy. What was a lot easier was getting smaller sales in higher volume, they give us around $11 Million a year, an growing each year in the Offline market.

      Now if you want to come down to much smaller sales, say from Affiliate Marketing, well we do that too. It's the smallest part of our Business now but we still make around US$3 Million a year in Affiliate Commissions. An we go right down to selling guitar picks, likely 2 to 5 cents commission each on them lol. But it is volume that adds up to those millions in commissions.

      You say "why waste time and effort focussing on low ticket products". Can I jus answer that by saying - THREE MILLION DOLLARS!!!

      The real answer of course is that it is much easier to sell low ticket items, an there is a much larger market too.

      A second answer, and I will point this directly at you, is that I very much doubt you have the knowledge or experience required to market high ticket items.

      Neil, you don't seem to have much experience, if any, in Internet Marketing. Do you make any money at all from IM?

      I would say you are more in IM Kindergarten, you are a long long way from graduating IM University. An thats fine, we all started there. But for gosh sakes, use your time in the WF to learn, rather than trying to tell others with so much more experience that we are doing it all wrong.

      Cheers

      Lindy
      It is obviously a rhetorical question. Evidenced by the lack of interest in the answers. I am guessing they also "invest" in penny stocks because they can buy more shares not understanding a x% gain is a x% gain no mater how much each individual item costs.
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  • Profile picture of the author megalinktraffic
    Rememeber little drops of water makes the mighty ocean., isn't affordable pricing will
    help more people buy your product and service you offer and in thelong run you will be
    making more profits than high ticket items..
    rueben
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    • Profile picture of the author nolan59
      at face value it sounds obvious - sell the same amount of product, but for more money and you will make more money.

      In reality however it is a heck of a lot easier to sell cheap to mid prices products that high ticket items.

      The reason for this is not only the radical difference in demand, but also the radical difference in requirements as far as quality of the product and credibility of the seller is concerned.

      People are not going to buy a high ticket item from somebody they don't know and trust.
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  • Profile picture of the author alfa_375
    This is a great discussion and it will be never finish. Nobody will win in this kind of discussions. But it is good too know the both aspect of the business.

    I love WF.
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  • Profile picture of the author Tonyaslist
    Selling low priced items is only a waste of time if you cannot sell enough of them lol. I know others have had success with high ticket items but myself personally, I have had WAY more success selling small ticket items. In my case it was a high quality seo service where people were locked into a monthly recurring charge.
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    • Profile picture of the author Robert Puddy
      Originally Posted by Tonyaslist View Post

      Selling low priced items is only a waste of time if you cannot sell enough of them lol. .
      selling low cost items is only a waste of time, if you don't have a back end strategy that funnels them into higher priced items.

      Its not an either or scenario...

      Have a plan, when you get your low end buyers what is the final outcome for them. What would you really like to sell them...Now I Have them where do I send them next
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      • Profile picture of the author jbsmith
        So true - instead of thinking about things from a PRODUCT perspective, think of it as the business you really intend to build. When you think in terms of a business, you surround your product with strategy such as upsells, cross sells, and adjacent opportunities to serve your market and make extra $$

        At the very least - when you make a low-price product sale you have a very special list of buyers instead of tire-kickers - that in itself is very powerful as you can go to them to test new ideas, organize events, Q&A's, and evolve the business if you do not yet have a solid back-end product developed.

        Originally Posted by Robert Puddy View Post

        selling low cost items is only a waste of time, if you don't have a back end strategy that funnels them into higher priced items.

        Its not an either or scenario...

        Have a plan, when you get your low end buyers what is the final outcome for them. What would you really like to sell them...Now I Have them where do I send them next
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  • Profile picture of the author businesswithpros
    Originally Posted by Neiluk80 View Post

    One thing that seems blindingly obvious to me is that if you want to make big money, you will build wealth and reach a bigger income faster by selling high priced products and services (ie high ticket items).

    I see people on here who say they want to be rich, yet they are working proving low prices products and services, working for $5 to $20 here and there. If you do this, you are putting in too much time and effort to make too little money.

    Why not sell products and services where you make hundreds, thousands or even tend of thousands of dollars/pounds/ euros etc per sale/deal? That way you will make more money for less time and effort.

    I have read books on building wealth and it's been said that it takes no more effort to sell a product or service costing £1000 as it does to sell on that costs £10. The principle is the same. That being the case, why waste time and effort focusing on low ticket products and services?

    I'll tell you why....you don't think big enough and you don't believe in yourself enough to charge big money.
    Because its easier to sell a $50 product to 1000 people in a week than to sell a $1000 product to 50 people in a week.
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  • Profile picture of the author HelenVendo
    I'm not sure it's right to make a conclusion of absolute advatange of selling expensive produts.
    High priced ticket is about one term big payment, when low one means stable average income.
    Both systems works: selling a few expensive products to a few people as well as making a lot of sales of cheap ones.

    I've understood your point from the book that it takes no more effort to sell an expensive or cheap product or service, but I can't agree with that. Yes, you'll put the same effort and although the number of clients will be different depending on the price of the product, the income can be the same (but not bigger with high priced ticket).
    Whatever works for you
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Tonyaslist View Post

      Selling low priced items is only a waste of time if you cannot sell enough of them lol. I know others have had success with high ticket items but myself personally, I have had WAY more success selling small ticket items. In my case it was a high quality seo service where people were locked into a monthly recurring charge.
      If you really want to make that a fair comparison, calculate the lifetime value of those recurring charges. I'm going to guess that the total would qualify as "big ticket" to a lot of people on this forum.

      Not the same as Mickey D selling eleventy billion hamburgers.

      As for the OP, I think he's talking to a mirror.

      Case in point, the real estate market here in SW Florida.

      The properties here range from mobile homes and small condos around the $60k mark to multi-million dollar McMansions. Watch who is selling what, and you'll find that some agencies concentrate on the high end, making a few sales a year and others working the lower end, making a few sales a week.

      If making a high ticket sale takes the same work as making the low ticket sale, why aren't all of the agents selling the McMansions?

      First, there are a lot more properties in that $60k range, and the next level of ~$150k than there are $5 million estates. Second, there are a lot more people who can swing the financing on the lower end homes than the estates.

      Every once in a while, you see a low-end agent snag a high-end listing, and vice versa. In both cases, selling those listings seems to take a lot longer than when they stick to what they normally do. This suggests that while the amount of work may be roughly the same, the skill set and methodology are different enough that simply switching isn't easy.

      Another thing to keep in mind is that real estate, at least principal or seasonal residences, isn't really one of those markets that lends itself to the ascension model. Even under the best scenario, it would require a customer lifetime measured in decades to move one buyer up the ladder.

      As for the observation that the only reason people don't sell high ticket items is because they don't believe in themselves, I refer back to the "talking to a mirror" remark I made earlier. Either that, or the OP is so full of it that you could grow daisies by sticking seeds in his ears...
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  • Profile picture of the author technomatters
    First thing first....Create social profiles and engage the audience there for few niches. Update all of them regularly. Follow them, they will follow you back, re-tweet their tweets, they follow you, Like their pages, they like your too.

    After sometime you will have plenty of followers in all social media profiles. Now whatever you promote they buy it, because you created some trust. Choose the right niche (that never get saturated and provide affiliate offers, especially CPA offers that pay you $30 - $50 per each action) or else promote free giveaways that pay $1 - $6 per each zip submit or email submit CPA offer every month. Guess if you have 20000 - 30000 followers in all your social profiles (i mean in all niches you created). Just calculate.

    This method will take time, but its really a long term revenue. As long as you engage your audience, you get lot of money.

    Thanks.
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  • Profile picture of the author VESCOVO
    IM tradition still holds on to low end products for good reasons. It can very much help you build a list, for one; and people at this point in time in our internet history are not that ready yet (90 percent of over a billion users) to dispose that big amount online.
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    • Profile picture of the author Daniel Evans
      Originally Posted by VESCOVO View Post

      IM tradition still holds on to low end products for good reasons. It can very much help you build a list, for one; and people at this point in time in our internet history are not that ready yet (90 percent of over a billion users) to dispose that big amount online.
      With respect, you misunderstand the term 'Internet Marketing'.

      You refer to digital product marketing which is but a sector within IM.
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      • Profile picture of the author VESCOVO
        Originally Posted by Daniel Evans View Post

        With respect, you misunderstand the term 'Internet Marketing'.

        You refer to digital product marketing which is but a sector within IM.
        You may be right there, Daniel. At any rate, digital products (as you hinted it) as a niche within IM could be representative of the IM reality.

        Anyway, thanks for your observation and/or corrrection.
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  • Profile picture of the author MarkYoung
    @Original Poster
    There is tons of ways you can get rich. Getting up cheap products is only one method. But surely, you can get rich selling anything. It depends how much sales you make. You can have the crappiest product but if you make it look like gold and sell it in the thousands you can make a pretty decent amount of cash.
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    • Profile picture of the author VESCOVO
      Originally Posted by MarkYoung View Post

      @Original Poster
      You can have the crappiest product but if you make it look like gold and sell it in the thousands you can make a pretty decent amount of cash.
      For short term goal, this may work; selling one at one dollar is for long term purposes. By now clients are aware of packaging and repacking items which usually dont work at all.
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    • Profile picture of the author bengteng
      Originally Posted by MarkYoung View Post

      @Original Poster
      There is tons of ways you can get rich. Getting up cheap products is only one method. But surely, you can get rich selling anything. It depends how much sales you make. You can have the crappiest product but if you make it look like gold and sell it in the thousands you can make a pretty decent amount of cash.
      This is one of the worst product sale strategies i've ever heard. Yes if you dress up a terrible product to make it seem good with fantastic marketing then people will buy it but what happens when they actually start using the product? They will eventually find out that it sucks! You'll never see that customer again!

      In my mind it's just common sense to develop a product that is best-in-class and couple that with great marketing and you'll have something that will make you money for a very long time. Plus you'll generate a following and have return customers because they love your product! It's a no-brainer!
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      • Profile picture of the author MarkYoung
        Originally Posted by bengteng View Post

        This is one of the worst product sale strategies i've ever heard. Yes if you dress up a terrible product to make it seem good with fantastic marketing then people will buy it but what happens when they actually start using the product? They will eventually find out that it sucks! You'll never see that customer again!

        In my mind it's just common sense to develop a product that is best-in-class and couple that with great marketing and you'll have something that will make you money for a very long time. Plus you'll generate a following and have return customers because they love your product! It's a no-brainer!
        There is people with crap product all over who are millionaires. Look at cigarettes, they're crap but those guys are on top, now aren't they? yes.

        But I'm not advocating people sell crap products, I'm just saying you can become rich doing so.
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        • Profile picture of the author Kurt
          Originally Posted by MarkYoung View Post

          There is people with crap product all over who are millionaires. Look at cigarettes, they're crap but those guys are on top, now aren't they? yes.

          But I'm not advocating people sell crap products, I'm just saying you can become rich doing so.
          Are Charmin and Ex Lax considered to be crap products?
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        • Profile picture of the author Tsnyder
          Originally Posted by MarkYoung View Post

          There is people with crap product all over who are millionaires. Look at cigarettes, they're crap but those guys are on top, now aren't they? yes.

          But I'm not advocating people sell crap products, I'm just saying you can become rich doing so.
          The first thing you need to do is understand the difference
          between a product YOU believe is crap and a generally poor
          quality product.

          The people who got rich selling cigarettes actually produced
          a very high quality product when compared with similar products
          in their category.

          Your analogy fails... completely.
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  • Profile picture of the author Tsnyder
    Originally Posted by Neiluk80 View Post

    One thing that seems blindingly obvious to me is that if you want to make big money, you will build wealth and reach a bigger income faster by selling high priced products and services (ie high ticket items).
    Do you know what's most interesting about business? I'll tell you...

    What seems blindingly obvious to one person is obviously not
    true to others who actually take a moment to think about it...

    For example... a guy named Bill Wrigley amassed an enormous
    fortune selling chewing gum for a nickel a pack. That fortune exists
    and increases to this day.

    So... it seems blindingly obvious to me that the price of the item sold
    is not indicative of how much money one will earn.

    There must be something else... what do you think it could be?
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  • Profile picture of the author NetSensei
    Originally Posted by Neiluk80 View Post

    One thing that seems blindingly obvious to me is that if you want to make big money, you will build wealth and reach a bigger income faster by selling high priced products and services (ie high ticket items).

    I see people on here who say they want to be rich, yet they are working proving low prices products and services, working for $5 to $20 here and there. If you do this, you are putting in too much time and effort to make too little money.
    Hmm... I wonder what Sam Walton ( the creator of Wal-Mart) would say to that? Wal-Mart sells an estimated $350 Billion dollars a year selling low end products. Other department stores and higher end supermarkets do in the range of $5 or $10 Billion and some less than that.

    Before the days of Wal-Mart was Wolworths. In the days when Wolworths was king, the creator of that business was considered a champion among champions in the business world.

    Some people also question the value of giving away products for free. But the fact is that free and low cost products that offer quality training or useful software are great ways to bring in new customers.

    Once they have purchased one or more of your low priced products and gotten a lot of value from it, they are then more open to considering your higher end products.

    This type of marketing has proven to be effective for at least the last 100 years, if not longer.

    If there is any pitfall to this type of marketing... it is only when the marketer forgets to actually give value for these free or low cost products.

    Smart marketers will continue to create awesome free and low cost products that make the customer feel they just stole a crown jewel and got away with it. Giving that kind of value will build solid trust and open the customer to consider other offerings that come with a higher price tag.

    Customers will gladly give you some of their money when they are certain what they are getting is worth much more than the what they will pay.

    Merry Christmas
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  • Profile picture of the author EPoltrack77
    "Work harder on yourself than you do your job" - Jim Rohn
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  • Profile picture of the author Augustinus
    I learned in business school simple formula higher price smaller buyer base , lower price bigger buyer base so I think that's why people are selling low priced items
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  • Profile picture of the author Jason Kanigan
    Jeez, guys...go read DeMarco's The Millionaire Fastlane.

    And learn therein the different paths to getting rich.

    The two main ones are:

    1 - serve a ton of people by solving a common problem at a low price

    (McD's hamburgers)

    2 - serve a few people by solving a very important, specialized problem at a high price

    (Defense lawyer)


    For #1 to work, you need a DISTRIBUTION CHANNEL.

    Watch Shark Tank?

    That's what the Sharks have. Access to distribution channels. That's how they make the product creators who pitch on the show rich.

    If you don't have access to a distribution channel, it doesn't matter how good your product is.
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  • Profile picture of the author luciesmazanska
    Yes it is easy as you said but selling HighPrices Tickets you need HighQuality and HighlyTargeted visitors who will be willing to paymore..
    secondly selling for less helps building trust and healthy relationship with customers.
    As I mentioned All is about traffic, if you are targeting for "BIG SHARKS" you won, if not you need setup medium or low prices.
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  • Profile picture of the author Willie Crawford
    While I do focus on big ticket, I do also market lower end products, primarily to build lists of proven buyers, and to keep my pipeline filled. It really depends upon your business model though. I DO have friends who lead with their highest priced products, instead of using the traditional funnel model, and it works beautifully for them.

    I have led with $10k - $25k products at time, but those are best sold via live presentations.

    Interesting discussion...

    Willie
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